Web Design & Digital Marketing Blog : The Creative Momentum

The Creative Momentum Blog

It’s hard to stay up to date on the best practices in website design and marketing, but if you want to be the best inbound marketing agency (and we do!), you make it a priority.

So we created this blog to help us - and you - stay on top of it.

We cover timely topics related to web design and development, UI/UX, inbound marketing, SEO, PPC, copywriting, conversion rate optimization and more.

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Website Design Best Practices: Creating a Company Blog

Updated on October 23, 2021
Posted on October 20, 2021 by Michael White

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Website Design Best Practices: Homepage Design

UX vs. UI Web Design: What’s the Difference & Which is More Important?

Should Your Website Consider Dark Mode?

5 Ways to Reduce Cost Per Lead (CPL) in Google Ads

Blog Strategy: How to Come Up with Great Topics for Your Content Calendar

12 Ways To Increase Website Conversions By Catering To Your Audience

9 Mobile Design Trends in 2021

Maximize Google Ads ROI With Ad Extensions

Balancing Expectations vs. Innovation in Web Design

How to Map Your SEO Strategy to Marketing Funnel Stages

Deconstructing the UX and Why It Matters for Web Design

High CTR but Low Conversions? These Issues May Be Why

Can Emotion Boost the Power of Your PPC Campaigns?

Leverage Pattern Recognition for Your Web Design Goals

Boost Responsive Design With These Tips

Website Online Surveys - Who Fills These Out Anyway?

How to Target Ads in a PPC Campaign

Why Aren’t Visitors Pushing Your Buttons?

How Much Impact Does Web Design Have on SEO?

What Is On-Page SEO and Off-Page SEO?

A Rundown of How Images Affect Web Design Perceptions

App Development Design Tips to Make Your Launch Successful

Tips to Optimize Your Mobile UX Design

8 of the Most Important PPC Best Practices for 2021

How to Improve Your B2C Web Design

How to Improve Your B2B Web Design

What Is Enterprise Marketing?

What is Human-Centered Design?

Mobile Design vs. Responsive Design

10 Top Chatbots to Consider for Your Website

How Google's Broad Match Modifier Will Affect Your PPC Campaigns

Essential Elements of Website UI Design

How to Make Your Website More Accessible

Best Ways to Improve Google Quality Score

Common Web Design Mistakes to Avoid

Benefits of Google's Local Trust Pack for SEO

Proven Web Design Best Practices That Drive Conversion

The Growing Integration of Web Design and the IoT

6 Crucial PPC KPIs You Should Be Tracking

An In-Depth Look at Web Design Strategy

Increase Your Website Conversion Through Storytelling

What Is Domain Authority in SEO?

Best Practices for Using Emojis in Marketing

6 PPC Strategies to Improve Click-Through Rates

3 Strategies for Earning Better Backlinks in SEO

10 SEO Trends for 2021

7 of the Best PPC Strategies to Use in 2021

Usability Testing Tools for Your Website

How 2020’s Responsive Website Design Will Carry Over to 2021

Visual Communication in Web Design

Top 6 Web Design Trends That Generate Debate

How to Use AI in SEO

Is Influencer Marketing a Viable Strategy in 2021?

Are These Web Design Elements Ruining Your Conversions?

What Are the Most Effective Tools in Email Marketing?

Don’t Neglect Your Website's Footer Design

Social Media Marketing Ethics

Best Practices for Ecommerce Landing Page Design

What Are the Advantages and Disadvantages of Mobile-First Design?

4 Ecommerce Marketing Tips That Sell

What Is Lead Scoring?

How to Improve Your PPC Keyword Strategy by Analyzing Your Competitor's Keywords

How to Structure Your Lead Nurturing Forms for High Conversions

What Is Content Creation? Steps to Create Amazing Content

6 of the Best Social Media Marketing Tools

5 Great Blog Design Layout Examples to Ignite Your Imagination

The Growing Role of Voice Search in SEO

7 Key Steps to Integrating Video on Your Website

Keyword Research – The Beginner’s Guide to SEO

When Should a Website Use VR?

Basic Elements of Brochure Design

What to Expect From Google’s Page Experience Update for SEO

Is the F Pattern Still Worth Considering in Your Content Marketing?

What Is the Dark UX?

A Primer on Micro Interactions in Web Design

6 UI/UX Principles of High-Quality Mobile App Design

What Is Learnability in UX Design?

7 Basic Website Elements That Kill Your Conversions

What Makes a Website ADA Compliant?

Web Design Tricks That Convert

An Overview of the Most Popular CMS Platforms

The Critical Designer-to-Developer Handoff

Do Your Buyer Personas Inform Content Production?

A Deep Dive Into Corporate Logo Design Creation

Are Your Google PPC Campaigns Smart?

Why You Should Use Pillar Pages for SEO

How Developers Support Truth in Design

Important Considerations for and Types of Navigation Menus

The Future of Voice Search (Or is it Already Here?)

Does My Business Need a Branded Mobile App?

Let’s Talk About Branding

Is SEO Dead in 2020?

The Power of Website Storytelling

7 Tips for Reducing Landing Page Bounce Rates

Copy That Closes: Writing Tips for Lead Generation/Conversion Using the Inbound Method

Pay Per Click (PPC) Campaign Strategy

The Evolution of SEO According to Google’s Search Algorithm

A Primer on Influencer Marketing and Inbound

What Are Microsites and Do You Need Them?

Tips for Using Feeds in Your PPC Campaigns

7 Websites for Web Design Inspiration

A Rundown of Google’s COVID Business Assessment Tools

Why Web Design Workflows Are Important

Inbound Marketing for SaaS Businesses

Inbound vs. Outbound: Use Pull Marketing When Push Doesn't Work

What Makes a Landing Page Successful?

The Best SEO Plugins, Extensions, and Tools Worth Looking At

How to Sell SaaS (Software as a Service) Using Web Design

The Internet of Things and How It Changed the Way We Think About Design

Link Building 101: What It Is, Outbound vs. Inbound, White Hat vs. Black Hat

Six Web Design Tips, Tricks and Tweaks You Can Use for Holidays.

How to Use Web Design to Grow Sales

How Important are Search Engine Optimization Best Practices?

Ten Ecommerce Web Design Best Practices That'll Make a Big Difference

Eight Landing Page Design Mistakes to Avoid

Top Directory Listings of the Best Web Design Firms

The Best Web Design Trends That Will Define 2020

Web Design vs. Web Development: What’s the Difference?

Top 7 SEO Practices Defining 2020 and Beyond

Lead Generation Strategies to Improve Inbound Marketing Success

4 Characteristics of the Best Web Design Firms

5 Tips to Improve Your Video SEO

Is Voice Search Optimization the Future of SEO?

What Are Page Authority and Domain Authority Scores?

How to Maximize Image SEO

Black Hat vs. White Hat SEO: Do You Know the Difference?

Integrated Marketing Marries Inbound with Outbound for Stronger Campaigns

Inbound Marketing Strategies for People-Oriented Businesses

What Is Co-Marketing and How Can I Use It For Inbound?

Tips for Personalizing Your Email Marketing Campaigns

B2B and B2C Inbound Marketing: Differences and Similarities You Should Know

5 UX Design Tips to Maximize Long-Form Content

Your Mobile Checkout UX Design Needs Work: 4 Improvement Tips

Defining the Minimum Viable Product So Your Web Design Never Falters

What is Growth Design? How To Utilize the Relatively New Design Concept for Your Website

How to Prove Your Web Redesign Improves ROI

9 UX and UI Design Concepts You Should Understand as a Manager

How to Apply Marketing Principles to your UX Design

Understanding the Difference between Tactical UX Design and Strategic UX Design

Ethics of Design: Are You Socially Responsible for User Habits?

Stepping Up Your Web Design Game with Interactive / Interaction Design

Using Storytelling in UX Design

4 Psychological Principles Behind UX Design

One-Page Web Design Musts for 2019

Optimize Your Web Design Process for SEO

6 Visual Web Design Tips To Make Your Website Stand Out

Bigger Isn’t Always Better: Microcontent for Web Design

Future Web Design Trends Catching On in 2019

Why Writing is Crucial for UX Design

How to Balance Information Architecture with SEO

Beyond Infographics: Data Visualization

Uncommon SEO Tricks You Need to Be Aware Of

Web Design Mausoleum: What You Need to Stop Doing for 2019

You've Hired a Web Design Agency: Now What?

Leveraging Region-Based SEO to Conquer the Local Marketplace

Integrating an Adaptive Content Strategy for Cross-Platform Content Marketing

What Is Keyword Clustering and Why Should You Use It?

Does Your Website Need Interactivity?

The Biggest Mistakes Ruining Your Web Form Conversions

Why Video Is a No-Brainer for Inbound Marketing in 2019

Synergy In Web Design and Content Marketing

5 Core Functionalities of E-Commerce Checkout Experiences

Does Your Web Design Match Your Brand Voice?

Repurposing Content: Teaching An Old Blog New Tricks

7 Email Marketing Trends to Take Advantage of in 2019

InstaYes! Planning for a Winning Instagram Page

Design Noir: The Power of Black and White Web Design

Are Apps the Answer, Or Is Your Website Enough?

Don’t Make These Mistakes in Your Website UX Design

Everything You Need to Know About Website Carousels

Your Company is Rebranding—Do You Need a New Website?

What is Brutalism in Web Design?

Are Icons Killing Your Website Goals?

Worst Web Design Mistakes We Saw In 2018

Are Scroll-Triggered Animations Worth Your Time?

Website Design Security Musts for 2019

How Analytics Factor into Your Web Design

How to Prove That Brand Voice Actually Works

How to Discover Your Brand Voice

Quick SEO Wins You Can Utilize In 2019

Which Website Metrics Are Most Useful at Assessing Your Sales Funnel Performance?

The Benefits of Custom Websites Versus Templates or Themes

Using A/B Testing, Factorial Design, and Multivariate Tests for Deep Visitor Insights

Icons and UX Web Design — A Usability Rundown

Top 6 Best Inbound Marketing Best Practices for 2019

Do Your Mobile Form Fields Make Interaction Easy?

How Your Web Design Can Build Brand Loyalty

How to Maximize Your Google AdWords Click-Through Rates

The CTA Debate: Above or Below the Fold?

How to Apply Strategic Social Proof to Generate More Leads

How to Apply Growth-Driven Design to Your Website

Reviewing the UX Web Design Differences for B2B vs. B2C

Winning Strategies for Facebook Ad Auctions In 2019

What is Dynamic Retargeting in Inbound Marketing?

Poor Text Readability Is Killing Your UX

How to Use Topic Clusters to Drive More Traffic to Your Page

Your How-To Guide for Performing a Site-Wide Content Audit

Going Beyond the UX: Anticipatory Design

SEO from the Crawler Perspective: Helping Indexers Decipher Your Content