When you’re getting ready to update your website’s B2B design, you’ll want to ensure your audience has access to the information it needs. While you can have all the right information, from resources to services, if your customer can’t access it on mobile, it won’t do you any good. This is why it is so important to incorporate responsive design capabilities so that your site will be optimized for mobile viewing, making it a win-win wherever your customers may be, whether in the office or on the go.
What is Mobile Responsive B2B Design?
As more people use mobile phones to browse the internet, it has become more important than ever that websites be easily viewed online, no matter the device used to access it. Responsive B2B design is essentially a type of B2B website design where the website is optimized to be accessible and viewable both on mobile devices and on a desktop specifically for B2B audiences. This flexibility in design ensures that your audience can easily see and access all parts of your website, and no matter where they are or with what device they’re using to visit your site, it’s also going to look good and function well.
B2B Designs for B2B Customers
If you’re considering redesigning your website, you must consider your audience. The B2B customer is unique in that processes are different, the sales funnel is different, and they will likely not be as emotion-driven as B2C customers are. However, some design elements make sense for both types of customers, and the most important of them is responsive design.
You might be thinking that most B2B customers will be in an office at a place of business, and while this may be true to an extent, business owners and key decision-makers are often traveling to meetings, other business locations, conferences, and physically working on different tasks. This means it would be in your best interest to ensure your website is mobile-friendly. By incorporating responsive B2B design, you’re making your website optimized not only for different devices, but you’re doing so with a specific user in mind: the B2B customer.
Why Implement Mobile Responsive B2B Design
While mobile responsive design utilizes specific design elements so that a website is easily accessible on mobile, seemingly a no-brainer, incorporating responsiveness into your B2B design will make several improvements to your website and your business.
Lower Bounce Rates
When your website is easy to navigate and experience, people will stay longer. This means that by making your website responsive with a B2B design, you will improve your user’s overall experience, leading to lower bounce rates. A bounce rate is the rate at which a customer leaves without spending any time on your site, so you want as low of a bounce rate as possible. A lower bounce rate means better conversion rates, which ultimately leads to higher sales.
Faster to Load
Additionally, the mobile responsive B2B design is often faster to load and more dynamic than its desktop counterparts. That means that no matter what size screen a person has, the site is going to fit nicely with no wonky text cut off, too small or too big, and images will also be resized. And when things fit nicely, it’s going to function better. And better functionality leads to… you guessed it: faster load times. This is also going to contribute to your bounce rate — people aren’t going to get fed up with a slowly loading site and leave; instead, they’ll stay awhile because the site moves faster and gives them access to what they want.
Higher SEO Ranking
However, those are not the only reasons that you should consider updating your B2B design to be responsive and mobile-friendly. Google’s web crawler prioritizes mobile-responsive sites ahead of desktop sites. This means that by optimizing your B2B design for mobile, you’ll also be improving your SEO ranking and visibility.
How to Implement Mobile Responsive B2B Design
Mobile responsive B2B design takes into account several different design elements, modifying them to elevate the user experience on other devices beyond a desktop. By carefully considering how different design elements are viewed on mobile, you will effectively change your website’s overall design for the better while updating its performance. While responsive design elements are fairly standard, you can choose key responsive components and incorporate a B2B design to cater to your B2B audience.
Sizing
One of the biggest design features of responsive design is sizing. This relates to pretty much everything, from how your navigation menu loads (full screen) to the images you choose for your site. You’ll want images to either be SVG files (scalable vector graphics), that can adjust without distortion or modify the coding to ensure it will adjust properly.
Fonts
Fonts also matter! From sizing to serif or sans serif, you’ll want to choose fonts that are easy to read on any device. While sans serif fonts are typically best, some serif fonts such as Times New Roman aren’t too ornate and can be easily viewed on mobile. Additionally, when considering B2B design, you want to incorporate something that reflects your business branding and that reflects a professional company that other businesses would want to work with.
Buttons
Nothing is worse than accessing a site and trying to click on a too-small button. In responsive design, you’ll want to make your buttons large enough that they can easily be clicked, so pay attention to both pixel size and the type of buttons you are adding. This is one of the design elements that will make a difference on the screens of your mobile website visitors.
Choose a Responsive B2B Design For Your Business Website
Overall, the goal of updating your B2B website is to hopefully generate customer leads, potentially create customers, and gain brand visibility. By incorporating B2B design and responsive design principles, you’ll be on your way to accomplishing those goals! Contact us today if you need help figuring out a design for your business website!