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Permission-Based Marketing: Only if You Ask Nicely

Remember the rapturous joy you felt last time you were contacted by a telemarketer? Sure, you were stretched thin at work, and your home life landed somewhere between Hurricane Katrina and Bosnia circa 1995, but – get this – you might be overpaying for your family minutes!

Ok, take a deep breath.

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Mythbusters SEO Edition: 5 Old Wives Tales about SEO to Ditch

The SEO community presents few authoritative voices amidst the endless crowd of upstarts, self-proclaimed gurus, and DIY enthusiasts. Taken in combination with the regular updates to Google algorithms that fuel constant shifts in SEO, the inevitable result is a community plagued by rumors and misconceptions. To help clear the muddied waters, here are a few SEO myths that belong up there with Bigfoot and fan death.

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Considerations on Content Length

Eighty percent of people will only read the headline or first few lines of an article and move on. So, with that in mind, keep your content to the point and have a nice day.

Ok, headlines matter. That doesn’t come as much of a surprise to anyone, but the reality is that people have different expectations of the content that they engage with. Target market, industry, and the nature of the content all factor into the expectations users have about length. Context is key. So with that in mind, here are several key considerations about content length.

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Why your Business Needs to Use Social Media

When clients hire us to do their inbound marketing, a startling number of them say, “We don’t use social media.” Or, “Our clients aren’t on social media.” Or, “Our clients are on LinkedIn, but not Twitter.”


Your clients are on social media and you need to be using social media to reach them. And this is why.

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How to Become a Better Marketing Content Writer

Posted on July 26, 2017 by Janice Wood

The news is out – content is king. Everyone is writing, posting to social media and gating their content. Inbound marketers are using those outlets to find and woo their ideal buyer persona.

Sometimes, the content we are posting is great. Other times, it's the exact same thing someone else just posted or what we’ve written is bad. Typo bad. Run-on sentence bad. Tired and boring bad. Hard to read bad. Too casual and filled with slang bad.

We recently had an internal blogging contest, where we encouraged the members of our team to create a topic specific to their job role and to take a shot at writing it up. Even if they can’t write. And, here is an insight – they’ve been our best-performing blogs to date.

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How Social Media & Blogging Work Together to Boost Business

Posted on July 19, 2017 by Janice Wood

Social media and blogging are two aspects of digital marketing that used to be separate – even competing – processes. The logic was that the fast-paced nature of social media marketing was inconsistent with the thoughtful, long-term approach offered by content marketing.

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How Strategic Content Marketing Boosts SEO

For all the talk spread across the internet about the virtues of content marketing and best SEO practices, we’re surprised to see that many businesses still don’t understand the true nature of the relationship between the two. Content marketing drives SEO. SEO powers content marketing. In many ways, they’re simply two sides of the same coin.

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4 Reasons Why You Should Hire an Inbound Marketing Agency

Posted on July 7, 2017 by Janice Wood

Now that inbound marketing has been proven as one of the most effective strategies, more companies are adjusting the way they target customers. The days of invasive advertising are almost over, and they’re being replaced with content that’s designed to attract visitors and capture their interest.

But creating an inbound marketing strategy isn’t as simple as writing blog posts and tweeting to your followers. It requires a lot of time and effort, much of which is spent on researching and engaging customers and potential customers. Unless you or someone in your company has experience with inbound marketing, you may want to consider reaching out to professionals who can help get the ball rolling. Here are four reasons why.

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Best Practices for Getting Noticed In 2017’s Social Media

Posted on July 6, 2017 by Janice Wood

Anybody who logged into Facebook this week probably saw one of those patented pop-up windows appear in their news feeds: The Social Network, at long last, has exceeded 2 billion users. That’s over 25 percent of the world’s population. And given that Facebook was already on the edge of this benchmark back in Q1 of this year, this isn’t too surprising. Social media growth across all channels is showing no signs of slowing, and brands hoping to make an impact on this vast market had better know their stuff.

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How Content is Related to UX

Posted on June 26, 2017 by Janice Wood

As you probably already know, User Experience (UX) is the hottest trend to sweep the digital marketing industry. Everything from websites to mobile apps is now designed in a way that's friendly to the user, but what exactly is UX?

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