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How to Become a Better Marketing Content Writer

Posted on July 26, 2017 by Janice Wood

The news is out – content is king. Everyone is writing, posting to social media and gating their content. Inbound marketers are using those outlets to find and woo their ideal buyer persona.

Sometimes, the content we are posting is great. Other times, it's the exact same thing someone else just posted or what we’ve written is bad. Typo bad. Run-on sentence bad. Tired and boring bad. Hard to read bad. Too casual and filled with slang bad.

We recently had an internal blogging contest, where we encouraged the members of our team to create a topic specific to their job role and to take a shot at writing it up. Even if they can’t write. And, here is an insight – they’ve been our best-performing blogs to date.

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How Social Media & Blogging Work Together to Boost Business

Posted on July 19, 2017 by Janice Wood

Social media and blogging are two aspects of digital marketing that used to be separate – even competing – processes. The logic was that the fast-paced nature of social media marketing was inconsistent with the thoughtful, long-term approach offered by content marketing.

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How Strategic Content Marketing Boosts SEO

For all the talk spread across the internet about the virtues of content marketing and best SEO practices, we’re surprised to see that many businesses still don’t understand the true nature of the relationship between the two. Content marketing drives SEO. SEO powers content marketing. In many ways, they’re simply two sides of the same coin.

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4 Reasons Why You Should Hire an Inbound Marketing Agency

Posted on July 7, 2017 by Janice Wood

Now that inbound marketing has been proven as one of the most effective strategies, more companies are adjusting the way they target customers. The days of invasive advertising are almost over, and they’re being replaced with content that’s designed to attract visitors and capture their interest.

But creating an inbound marketing strategy isn’t as simple as writing blog posts and tweeting to your followers. It requires a lot of time and effort, much of which is spent on researching and engaging customers and potential customers. Unless you or someone in your company has experience with inbound marketing, you may want to consider reaching out to professionals who can help get the ball rolling. Here are four reasons why.

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Best Practices for Getting Noticed In 2017’s Social Media

Posted on July 6, 2017 by Janice Wood

Anybody who logged into Facebook this week probably saw one of those patented pop-up windows appear in their news feeds: The Social Network, at long last, has exceeded 2 billion users. That’s over 25 percent of the world’s population. And given that Facebook was already on the edge of this benchmark back in Q1 of this year, this isn’t too surprising. Social media growth across all channels is showing no signs of slowing, and brands hoping to make an impact on this vast market had better know their stuff.

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How Content is Related to UX

Posted on June 26, 2017 by Janice Wood

As you probably already know, User Experience (UX) is the hottest trend to sweep the digital marketing industry. Everything from websites to mobile apps is now designed in a way that's friendly to the user, but what exactly is UX?

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Why Companies Struggle to Implement Inbound Marketing

Posted on June 23, 2017 by Janice Wood

Unless you’re new to the field of digital marketing, you’ve probably noticed that inbound marketing is a hot topic in the industry. More companies are moving away from the traditional, invasive marketing techniques and adopting a strategy that attracts people to them, not the other way around.

Here are some of the common challenges that businesses face when preparing for their first inbound marketing campaign:

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Blogging 101: Tips on How to Write a Great Blog

Posted on June 9, 2017 by Janice Wood

 

If you want people to find your business in search engine results, you have to blog. There are no shortcuts. There are no magic answers. You cannot avoid it.

 

But my website only sells whisks. How can I possibly write more than a blog or two about whisks?!

 

Don’t worry. You are not alone in your thinking. But we can turn your website into a serious blogging machine. Welcome to Blogging 101.

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The Ultimate Cheat Sheet on Inbound Marketing

Posted on June 1, 2017 by Janice Wood

While it’s hard to call inbound marketing a “new” strategy in the advertising playbook, it’s certainly been the most disruptive and unstoppable tactic to enter the digital spectrum in recent years.

Inbound marketing flips the script on traditional, outbound advertising. It’s all about building a brand and creating value to make customers come to you, rather you chasing them.

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The Worst Advice We've Ever Heard About SEO

 

In our age of limitless information, it’s crazy how misunderstood SEO is.

SEO misinformation is passed around the internet like workout tips are passed around groups of steroid-injecting muscle heads on the bench press. We’re not sure about you, but we’re tired of website owners with mild SEO success flexing at us and saying “Check me out! It obviously works, bro!”

The internet is fertile ground for anecdotal evidence and bad advice. Here are a few of the worst offenders that we see time and time again.

 

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