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5 UX Design Tips to Maximize Long-Form Content

Brevity might be the soul of wit, but when it comes to marketing, long-form content rules. We’ve known this to be the case for a while; SEO marketing experts like Neil Patel describe the benefits of long-form content, detailing how longer blog posts are the secret to inbound marketing success.

But we’re not here to talk about the benefits of longer content, numerous as they may be. Instead, we’re looking at a few UX design tips that will support your long-form content assets and guarantee that users stay engaged as they read.

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Why Writing is Crucial for UX Design

You have a message that you want to communicate to your target market. Maybe you even hired copywriters to craft a compelling story that you just know will resonate with your audience. But sometimes even the best copy can fall short if it's not displayed in a way that's easy for web visitors to read. This disconnect between your audience and your words can often be remedied by having a UX writer fine-tune your web copy. If you've gone through the trouble of designing a site that is easy to navigate and intuitive to use, go the extra mile and make sure that a UX writer also has a hand in how your website's written content is displayed.

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Integrating an Adaptive Content Strategy for Cross-Platform Content Marketing

Adaptive content has several characteristics. The content reformats itself for differently-sized screens or platforms (without any input from the publisher), and it presents, in a dynamic fashion, different chunks of content based on the interface used. Together, it’s a type of content publishing automation that provides easy distribution across platforms.

Aside from the backend efficiency, this is the best way to communicate with your customers. It cuts through the limitations of publishing platforms and guarantees that each piece of content is delivered exactly the way it should be.

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Synergy In Web Design and Content Marketing

Content marketing and web design go hand-in-hand.

We'd say you can't have one without the other, but that just isn't true. Plenty of companies build websites without giving a thought to how their content will fit into the equation. In our view, this is a huge missed opportunity. 

After all, content is the workhorse of your online presence, and it’s not something you can kick-start overnight. For the best content marketing ROI, you need to integrate it with your website design from the very beginning.

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Repurposing Content: Teaching An Old Blog New Tricks

Company blogs have been popular for well over a decade, and if you’ve been up and running for any sizeable span of that time, you have a lot of blog entries. Some of these pieces may be worth sprucing up and hanging onto; others, not so much. Repurposing old entries can be a great way to capitalize on your existing content, but first, you need to sort the regular content from the evergreen content.

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Your How-To Guide for Performing a Site-Wide Content Audit

Content audits help you understand how each piece of content on your website fits into the marketing funnel. You can also gauge the effectiveness of your content as part of your marketing strategy when you conduct a thorough, site-wide content audit, but doing so can be an intimidating, complex undertaking. Here’s what you need to know.

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Understanding the Basics of a Solid Call-to-Action (CTA) Button

 

Realistically, calls-to-action are a large component of your content strategy. It's more than just throwing out a catchy one-liner. A solid CTAs fits seamlessly into the broader messaging of a campaign narrative. Before you get to work developing your Pulitzer Prize-winning ad copy, it’s worth reviewing the basics of what makes a good CTA.

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How to Successfully Repurpose Content

Content creation is one of the most time-consuming pieces of an inbound marketing campaign. Even before the content begins to take shape, topics are generated and floated for approvals. Research must be done. And, in the case of whitepapers, eBooks and infographics, a design team is involved.

So, if all of this time goes into creating just one piece of content, why do so many marketers use that content only once? Fear of redundancy. We worry our content will come off as stale, or someone will think, “Don’t they have anything else to post?”

But there are strategies to make your content grow roots and to repurpose it successfully.

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Quality vs. Quantity: Creating a Reliable Content Calendar

Back in 2013, marketing guru Neil Patel claimed a linear relationship between post quantity and traffic. It’s no secret that publishing often and on time is huge in content marketing, but what about quality? Moreover, how do you break it down to a system in order to put out reliable content calendars?

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How to Create and Incorporate Bottom-of-the-Funnel Content Into Your Content Strategy

Bottom-of-the-funnel or decision-stage content is the content that brands can use to finally talk about themselves and how they are best positioned to solve the challenges of their buyer. During the decision stage, potential buyers are looking to evaluate and compare specific products or solutions and the companies who provide them. Up until this point in their buyers journey, the prospect wasn’t ready to review this kind of information. And sending decision-stage to prospects before they’re interested will likely get you ignored, or even worse, annoy them!

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