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An In-Depth Look at Web Design Strategy

By and large, whether to have or not have a website is no longer a choice for the vast majority of businesses. The real question is: have you leveraged the best web design strategy to support your business and build an effective branding tool?

Any web design team — whether in-house or contracted — should be able to implement a proven design plan. If you’re unsure how your web design strategy connects to your overall marketing and branding, we've got you covered. Keep reading to explore web design strategy in depth, and it's role in boosting your business.

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Increase Your Website Conversion Through Storytelling

These days, it takes more than a slick, gorgeous website to drive conversions. If you think that all you need to convert prospects is polished web design, it’s time to rethink this notion. Along with a site that functions and is easy to navigate, customers want to know who you are as a business. They want to know your backstory. The art of storytelling is a marketing method that creates affinity with your brand.

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What Is Content Creation? Steps to Create Amazing Content

Put simply, content creation is the creation of new content. Online content can be blogs, e-books, videos, or images. While creating content may seem simple enough, making amazing content is a different story.

So how do you create amazing content?

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6 of the Best Social Media Marketing Tools

It’s not just a good idea anymore; social media is a necessity for modern businesses. It’s a great way to interact directly with your customers, and it’s a powerful research tool to keep up with the latest industry trends. It can even be used to track your business’s reputation online.

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5 Great Blog Design Layout Examples to Ignite Your Imagination

Blogs have significantly evolved over the years - from their humble beginnings as little personal diaries, they are one of the most powerful tools for online content today. They are serious money makers for some, and for many influencers and traditional businesses, blogs are the primary drivers of organic traffic.

A good blog builds engagement with your target audience and establishes trust and credibility on the part of the brand or individual. 

In addition to having quality, relevant content, your blog layout impacts your brand’s visibility and whether you’ll see repeat visitors. With that in mind, we’re sharing a few of our favorite blog design layouts to inspire you.

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7 Key Steps to Integrating Video on Your Website

Video is great for connecting with your audience. It is effective at encouraging viewers to take action. Whether you want them to sign up for more information or make a purchase, a well-crafted video that’s properly placed on your site can do more than walls of text ever could.

In this article, we’re highlighting the best practices for using video to drive engagement and conversions on your site.

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Do Your Buyer Personas Inform Content Production?

Buyer personas are powerful marketing tools, but they’re not always utilized well. If you don’t use them to inform your content production—or at all—your marketing won’t reach its full potential.

 

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Why You Should Use Pillar Pages for SEO

Buildings crumble without a solid structure and foundation. Similarly, websites metaphorically start to crumble when strong pillar pages aren’t doing the heavy lifting. 

At least, that’s the way SEO winds are blowing these days. 

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What Are Microsites and Do You Need Them?

It can be hard to keep up with all the trends in marketing strategies. One you may not have heard of is microsites. Microsites are used by brands to develop products and services on an independent web domain. 

 

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Link Building 101: What It Is, Outbound vs. Inbound, White Hat vs. Black Hat

Search engine optimization (SEO) is an intricate, interconnected content marketing puzzle, and link building has always been a significant piece of that puzzle. Popular SEO gurus like Moz refine their link building 101 guidelines every few years, but the consensus remains the same: links are important.

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