When you begin inbound marketing, your primary goal is to generate leads. Yet another, and more paramount pillar of inbound marketing, is to generate qualified inbound leads. In other words, your real goal is to collect contact information from contacts who are genuinely interested and likely to use your business.Read More
People are hesitant to give out their information online, and you can’t blame them. Every website is chomping at the bit to spam users with emails and promotions.
At the same time, users are constantly seeking solutions to their problems, and they'll happily provide their information if they believe they've found a resource or the solution itself. The trick is to meet your prospects where they are, by creating the "right" lead-gen forms.Read More
For inbound marketing, content is king. It attracts customers to your website and leads them through the sales funnel at their own pace. However, with billions of pages and trillions of words on the internet competing for attention, it’s easy to get lost in the pack.
The solution: write exceptional copy.Read More
Your website might be the most powerful digital marketing tool at your disposal. It can attract potential customers from all corners of the internet, entertain and inform them, lead them down the sales funnel, and then close the deal—as long as it’s done properly. Simply having a website alone doesn't mean it's going to be effective.Read More
Social proof is a popular and effective means of product promotion. In fact, 91% of people read product reviews regularly or occasionally, and 84% trust them as much as word of mouth from friends. With stats like that, it’s no wonder that testimonials, shout-outs, and review sections are commonplace across the web. The issue is that not all social proof is created equal. A new study out of CXL Institute matches numbers to results based on a quantitative study with eye-tracking, surveys, and more.Read More
While the thought of attracting traffic to your website may seem daunting, it’s really not that hard to do if you approach your content strategy using inbound marketing. With inbound marketing, you can attract and engage with the right kinds of prospects on your website. In fact, according to HubSpot, for companies exceeding their revenue goals, 70% report attracting more than 10,000 visitors per month.Read More
A solid website is an important part of generating leads and boosting conversion rates. Nobody wants to spend their time trying to navigate a frustrating website that’s hard to read, which is precisely why user experience (UX) is such an important part of web design.Read More