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How to Become a Better Marketing Content Writer

Posted on July 26, 2017 by Janice Wood

The news is out – content is king. Everyone is writing, posting to social media and gating their content. Inbound marketers are using those outlets to find and woo their ideal buyer persona.

Sometimes, the content we are posting is great. Other times, it's the exact same thing someone else just posted or what we’ve written is bad. Typo bad. Run-on sentence bad. Tired and boring bad. Hard to read bad. Too casual and filled with slang bad.

We recently had an internal blogging contest, where we encouraged the members of our team to create a topic specific to their job role and to take a shot at writing it up. Even if they can’t write. And, here is an insight – they’ve been our best-performing blogs to date.

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How Social Media & Blogging Work Together to Boost Business

Posted on July 19, 2017 by Janice Wood

Social media and blogging are two aspects of digital marketing that used to be separate – even competing – processes. The logic was that the fast-paced nature of social media marketing was inconsistent with the thoughtful, long-term approach offered by content marketing.

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Blogging 101: Tips on How to Write a Great Blog

Posted on June 9, 2017 by Janice Wood

 

If you want people to find your business in search engine results, you have to blog. There are no shortcuts. There are no magic answers. You cannot avoid it.

 

But my website only sells whisks. How can I possibly write more than a blog or two about whisks?!

 

Don’t worry. You are not alone in your thinking. But we can turn your website into a serious blogging machine. Welcome to Blogging 101.

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