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Michael White

Michael is the President and Co-Founder of The Creative Momentum. Michael has over 10 years of experience in understanding what clients' needs are and how to exceed their expectations. He leads overall sales and operations, while helping lead the agency's growth and thought leadership.
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Inbound vs. Outbound: Use Pull Marketing When Push Doesn't Work

Have you ever tried to push a door open when the sign clearly says “pull?” It usually doesn’t work out very well, and you end up going nowhere. The same is true for your company’s marketing: if you push when you should pull, you'll be unable to budge the door, and you’ll look dumb and embarrassed.

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What Makes a Landing Page Successful?

It’s the million dollar question: what makes or breaks a landing page?

In the past, we’ve reviewed tips for how to create the perfect landing page as well as best practices for PPC landing pages. But here, we’d like to take a step back and examine the role of a landing page in your marketing funnel (while also providing a few best practices for landing page creation and some optimization tips you can take home to your own site).

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The Best SEO Plugins, Extensions, and Tools Worth Looking At

There are so many SEO plug-ins, extensions and add-ons out there that it can be intimidating to figure out which ones are actually worthwhile. Keeping up with SEO best practices in 2020 is already time- consuming; who has the time to test the plethora of tools promising to make the job easier?

We do! 🙋🙋‍♂️

So without further ado, here are the most popular plugins, extensions and tools to boost your website SEO and attract more inbound traffic.

 

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The Internet of Things and How It Changed the Way We Think About Design

The Internet of Things (IoT) turned science fiction technology into a modern reality. Today, everything from your home speaker to your watch to your refrigerator is online and integrated. This presents an interesting challenge and an exciting opportunity for web designers and digital marketers.

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Link Building 101: What It Is, Outbound vs. Inbound, White Hat vs. Black Hat

Search engine optimization (SEO) is an intricate, interconnected content marketing puzzle, and link building has always been a significant piece of that puzzle. Popular SEO gurus like Moz refine their link building 101 guidelines every few years, but the consensus remains the same: links are important.

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How Important are Search Engine Optimization Best Practices?

Something mentioned a lot in web design communities is the idea of SEO best practices. There is an entire subculture of the technology world dedicated to figuring out how the algorithms that Google employs categorize and prioritize search results.

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Top Directory Listings of the Best Web Design Firms

The old saying “it’s hard to find good help these days” may, in fact, have first been uttered by a struggling site owner looking for the best web design company.

And trust us when we say that we understand! It’s not easy to find a web design firm that’s capable of meeting your project goals while staying within your budget, which is why we’d like to take a moment to review a few of our favorite web design directories that can help companies find an agency that suits their needs.

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7 Awesome Blogs to Follow About Inbound Marketing

It’s seems like there’s always more advice coming out on inbound marketing, doesn’t it?

It seems that way because, well, it is that way. Content production has exploded over the past few years and digital marketing is (understandably) one of the most popular topics. To help you sort through it all, we’ve compiled seven of our favorite blogs on inbound marketing for your reading pleasure.

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Damage Control Strategies for Web Design Disasters

It can happen to anyone and happens more often than we like. You hire a web design company or developer to build a website with the loftiest of goals, only to be served up a web asset that’s nothing like you envisioned.

Oh, maybe there were some red flags along the way that you overlooked. Maybe you didn’t vet your developer or web design company carefully enough. Maybe they assured you that delays were a natural part of the process. Or maybe they promised you that even though each deliverable was different than you imagined, the end result would come together as your vision brought to life in perfect form.  

Regardless of how it happened, your new website doesn’t cut it. What happens now?

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What Does the GDPR Signal For the Future of Web Development?

As we recently discussed, the EU-based General Data Protection Regulations (GDPR) are here, taking effect on May 25, 2018. This new regulation came in the wake of growing concerns about consumer privacy, particularly in how businesses handle the storage of personal information.

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