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Michael White

Michael is the President and Co-Founder of The Creative Momentum. Michael has over 10 years of experience in understanding what clients' needs are and how to exceed their expectations. He leads overall sales and operations, while helping lead the agency's growth and thought leadership.
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Best Ways to Improve Google Quality Score

Anyone who’s ever managed a Google Ads campaign has seen a quality score, but it might not always be as high as you hoped. A quality score is a grade for how good your Google ad is. A low score means your ad probably isn’t as effective as it could be. In other words, you’re wasting money on your PPC campaigns.

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Benefits of Google's Local Trust Pack for SEO

"Shop local" is a movement that encourages buying locally to increase regional economic activity and improve the collective wellbeing of one's community. One way businesses can capitalize on this concept is making sure they are ranking in local search results.

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Proven Web Design Best Practices That Drive Conversion

Everyone wants a website that’s attractive. But having one that’s attractive AND and successfully nudges visitors down the conversion path is a different story. A website can be beautiful but ineffective. Remember that it must drive sales and leads. Before you plan a website redesign, incorporate these web design best practices into your strategy.

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6 Crucial PPC KPIs You Should Be Tracking

Running pay-per-click (PPC) ads without tracking key performance indicators (KPIs) is like going on a diet without weighing yourself. You’re putting in all this effort, but how do you know it’s working!?

Tracking PPC KPIs is like stepping on the scale. It’s a way to track your PPC ad performance to make sure the ads are effective. According to research, 97% of Google Ad campaigns fail without proper analytics.

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What Is Domain Authority in SEO?


The single-biggest component of digital marketing is arguably search engine optimization (SEO). Consumers turn to search engines like Google, Bing, and Yahoo to research and purchase products and services, so that's where businesses need to show up. The higher your business ranks in search engine results pages - "SERPs" for short - the more traffic to your website and prospects browsing your products and services.

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Best Practices for Using Emojis in Marketing

In the marketing days of yore, seeing a little yellow smiley face would have given some business professionals a heart attack. Using something as “unprofessional” as an emoji in your marketing material would have been considered a faux pas.

Well, times are changing.

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6 PPC Strategies to Improve Click-Through Rates

During these day-modern challenges, it’s smart to be proactive about your PPC management. Set a goal to improve your click-through rates with a nuanced PPC campaign. With a few strong PPC strategies in your digital toolbox, it’s not difficult to encourage audience click-throughs.

Continuous updates and data-driven decisions are critical components of successful PPC strategy. This is true whether you handle all of your PPC campaigning internally or use PPC management software.

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3 Strategies for Earning Better Backlinks in SEO

There was a time when backlinks were the bread  🍞 and butter 🧈 of search engine optimization. Back in the wild west days of SEO, it didn’t even matter if those backlinks were good ones as long as you had plenty pointing back to your website.

Backlinks are still important to search engine algorithms today. SEO has become more nuanced and complex since those early days, but backlinks still play an important role in how search engines index your content. According to Backlinko, the number one result on Google's results page for any given keyword posses an average of 3.8x more backlinks than rankings 2 through 10. 

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10 SEO Trends for 2021

Search engine optimization (SEO) is a critical component of digital marketing that focuses on making your website search-friendly in order to improve its rankings in organic search results. While some aspects are always considered best practice, like ensuring metadata is properly attributed, some SEO trends come and go.

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7 of the Best PPC Strategies to Use in 2021

Pay-per-click (PPC) advertising is a key component of digital marketing strategy that increases a business' visibility and drives traffic based on targeted keyword searches. PPC can give small businesses a competitive advantage in crowded landscapes where earning organic traffic may be challenging.

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