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Michael White

Michael is the President and Co-Founder of The Creative Momentum. Michael has over 10 years of experience in understanding what clients' needs are and how to exceed their expectations. He leads overall sales and operations, while helping lead the agency's growth and thought leadership.
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Augmented Reality: Changing the Way we Interact with Machines on the Plant Floor

Augmented Reality, first appearing in Hollywood in the 1980s, has been depicted as a flashy technology for the wildly wealthy or a tool of destruction for an army of futuristic sci-fi aliens. In the course of 35 years, we have not found much use for AR outside of movies and video games.


Until recently. Augmented Reality is not sci-fi fantasy anymore. And one of the most meaningful uses for it is on the manufacturing plant floor.

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How to Solve the Biggest Problems with Website Design

If you want a website that attracts visitors and boosts conversion rates, you can't afford to have a poorly implemented website design. One of the biggest factors that separate great sites from average or poorly designed ones is user experience (UX). Visitors want to be able to read about your product, find your contact information, and navigate your website with ease; if they can’t, your sales are probably going to drop.

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5 Best Blogs to Follow About Web Development

There are plenty of web development blogs out there to love. But with so many options, it can be tricky to know where to start reading.

There are hundreds of links to sift through. Decision paralysis sets in. Blogs start blending together. It’s getting hard to breathe. THE WALLS ARE CLOSING IN!

We order you to calm down. While it’s true that you could spend the better part of your life digging through all the content available on the web, we’ve done some of the work for you and compiled a list of our favorite development blogs for your education and enjoyment.

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7 Elements to Improve Your Website Design

A fatal flaw of many site owners is that they think they know why their page is underperforming. Unfortunately, this is rarely the case. There are lots of variables that affect how users respond to your site, from the domain you’ve chosen to the layout of the page to the tiniest minutiae that influence visitor emotions.

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Why You’re Not Getting the Most Out of Your Website Design

A fatal flaw of many site owners is that they think they know why their page is underperforming. Unfortunately, this is rarely the case. There are lots of variables that affect how users respond to your site, from the domain you’ve chosen to the layout of the page to the tiniest minutiae that influence visitor emotions.

 

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Master Your Marketing Campaign through Quality Web Design

Posted on May 4, 2017 by Michael White

 

Many businesses established before the advent of the internet may not understand the full marketing potential of their websites.

These are often the same organizations that understand the basic need for marketing but still rely on old-fashioned, outbound methodologies, such as TV spots, direct-mail marketing, online pop-up ads, and the like. Understandably, these tactics have grown stale in 2017. Direct mail is dead and consumers don’t have much patience for intrusive advertising. And while businesses didn’t have many alternatives in the pre-internet days, the birth of the website has changed the rules of the game.

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Differentiate Your Brand with Custom Website Design

Posted on May 3, 2017 by Michael White

 

A few years ago, the web went through a growing phase where you couldn’t navigate two links from home without being confronted by a bootstrap template. When they first hit, the smooth sections and popping icons of the default bootstrap layout were truly breakthrough in the way that they organized content. Then, for a while, it just became the internet as is.

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How the Top Web Design Firms Handle B2B Content Marketing

Posted on May 2, 2017 by Michael White

  

Business-to-business (B2B) and business-to-consumer (B2C) marketing share a lot of things in common – at least on the surface. Both involve the development of buyer personas, data driven ROI and a harmonious alignment of your sales and marketing teams. Given the right data and the set up, you develop a go-to-market plan and hit the ground running. When you really get down to it, however, B2B and B2C sales strategies diverge on some major variables that really shake up the game and your content marketing strategy needs to be tailored accordingly.

 

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How a Great Web Design Agency Can Boost Your ROI

Posted on May 1, 2017 by Michael White



Return on investment (ROI) is never far from the minds of business owners.

Okay, let’s be honest—it’s never far from any of our minds. ROI determines the success of a business strategy. It gives feedback on what marketing techniques are effective and which will run you into the ground. Improving ROI often means improving the structures and underlying frameworks that power your marketing outreach.

Translation? Your website.

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Cutting Costs: Why Hiring the Top Web Design Firms Can Save You Money

It's not often we're astounded by the trends shaping the web design world, but a recurring theme we see time and time again is starting to make our heads spin: Quality web design is undervalued.

Sure, business owners understand that they need a website, and they may have a general idea of how they want that site to look, but things change when the time comes to commit to a designer. Once the concept of web design turns from an abstract concept into a real decision, questions about the bottom line inevitably hamstring the process.

We get it—nobody wants to be left holding the bag when an investment falls through. This understanding leads many site owners to hedge their bets by going with discount developers, with the rationale being that cheap is safe. But here’s the catch: While cheap is safe from an investment perspective, it’s no way to achieve high-impact web design.

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