It's not often we're astounded by the trends shaping the web design world, but a recurring theme we see time and time again is starting to make our heads spin: Quality web design is undervalued.
Sure, business owners understand that they need a website, and they may have a general idea of how they want that site to look, but things change when the time comes to commit to a designer. Once the concept of web design turns from an abstract concept into a real decision, questions about the bottom line inevitably hamstring the process.
We get it—nobody wants to be left holding the bag when an investment falls through. This understanding leads many site owners to hedge their bets by going with discount developers, with the rationale being that cheap is safe. But here’s the catch: While cheap is safe from an investment perspective, it’s no way to achieve high-impact web design.