One of the most important decisions to be made when preparing to develop a website is which content management system (CMS) to use. There are many great choices out there, but specific platforms are better suited to certain industries, while others might be easier for developers from specific backgrounds to use. Here is a brief overview of some of the most popular CMS platforms available to help you decide which tool will work best for your webpage.
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Buyer personas are powerful marketing tools, but they’re not always utilized well. If you don’t use them to inform your content production—or at all—your marketing won’t reach its full potential.
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Buildings crumble without a solid structure and foundation. Similarly, websites metaphorically start to crumble when strong pillar pages aren’t doing the heavy lifting.
At least, that’s the way SEO winds are blowing these days.
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For all the wonders that the internet era and social media have brought to the world of technology, there has been one major problem – the proliferation of convincing, yet false, information that is spread digitally.
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Modern, interconnected smart technology presents a unique challenge for SEO. Smart devices make it seem like The Jetsons have replaced The Joneses, and new Internet of Things technology has search engine optimizers rushing to keep up.
Users don’t want Rick Astley to start singing from a smart speaker when they ask for a banana bread recipe. That’s where voice search, and proper search engine optimization for voice search, comes into play.
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Branded mobile apps seemed like all the rage not long ago. Taco Bell rolled out its own branded mobile app in 2014. Starbucks brought their mobile app to market forever ago and saw huge success. Even pizza joints like Domino's and Pizza Hut jumped on the branded mobile app bandwagon.
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The short answer to the question "Is SEO dead?" is an emphatic no. A longer answer is yes, parts of SEO die and are reborn all the time. The creepy, kind of fun answer is that SEO is an undead zombie witchcraft practice that continues to walk the web no matter how hard hipster web designers try to kill it.
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Humans are social beings, and we build our culture around storytelling. Stories define our shared experience, and the narratives we find in novels, on television, and at the movies create the basis for the pop culture machine at the center of modern life.
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When it comes to landing pages, a bad bounce rate is not a good thing. While high bounce rates can be disheartening, it doesn’t mean that you can’t take steps to fix it.
Here are seven tips you can use to reduce landing page bounce rates and start converting customers.
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For inbound marketing, content is king. It attracts customers to your website and leads them through the sales funnel at their own pace. However, with billions of pages and trillions of words on the internet competing for attention, it’s easy to get lost in the pack.
The solution: write exceptional copy.
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