Email might be one of the oldest internet platforms, but that doesn’t mean it’s obsolete. Email generates incredible returns on investment, bringing back an average of $38 for every dollar spent.
You read that right: 3,800% ROI. But you’re going to see those numbers only if you properly manage your email marketing campaigns.
Social media is here to stay, and has invited continuous conversations about social media marketing ethics almost since its inception. As a result, marketers continuously adjust strategies and tactics within social media platforms.
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Online shopping as we know it today has now been around for more than 25 years. A guy named Phil in Philadelphia bought a Sting C.D. online way back in 1994, and ecommerce officially began.
Fast forward to today, and marketing your product or service offerings in the digital space is a non-negotiable for most businesses today. You reach more potential customers, get more targeted with advertising, and can use data to refine the shopping experience.
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When you begin inbound marketing, your primary goal is to generate leads. Yet another, and more paramount pillar of inbound marketing, is to generate qualified inbound leads. In other words, your real goal is to collect contact information from contacts who are genuinely interested and likely to use your business.
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Keyword research is an essential part of SEO, content strategy and pay per click (PPC) campaigns. Essentially, keyword research is the process of identifying the keywords your customers search for the most.
While it may sound simple, keyword research is actually a complicated process. Since any word or phrase can be considered a keyword, there are countless options to choose from. Since no business can afford to pay for PPC ads for all the keywords, you need to narrow the list down considerably.
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People are hesitant to give out their information online, and you can’t blame them. Every website is chomping at the bit to spam users with emails and promotions.
At the same time, users are constantly seeking solutions to their problems, and they'll happily provide their information if they believe they've found a resource or the solution itself. The trick is to meet your prospects where they are, by creating the "right" lead-gen forms.
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Put simply, content creation is the creation of new content. Online content can be blogs, e-books, videos, or images. While creating content may seem simple enough, making amazing content is a different story.
So how do you create amazing content?
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It’s not just a good idea anymore; social media is a necessity for modern businesses. It’s a great way to interact directly with your customers, and it’s a powerful research tool to keep up with the latest industry trends. It can even be used to track your business’s reputation online.
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If you want to drive traffic to your site, you need to follow search engine optimization (SEO) best practices. These days, as more and more people rely on voice assistants through mobile or smart home devices, it’s not enough to rely on optimized text. This means that any business with a website better learn how to account for the impact of voice search on their SEO strategy.
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Search engine optimization (SEO) and keywords go together like wine and cheese. It’s nearly impossible to talk about one without discussing the other.
Keywords are what attract search engine crawlers to your website. When someone searches for “ice cream,” Google heads out into the internet for every instance of “ice cream” or related terms and brings back the best results. If your web page doesn’t mention any terms or phrases related to ice cream, you’re not going to show up.
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