Fast forward to today, and marketing your product or service offerings in the digital space is a non-negotiable for most businesses today. You reach more potential customers, get more targeted with advertising, and can use data to refine the shopping experience.Read More
In the past few years, virtual reality (VR) has taken off. In 2018, the VR market was worth almost $8 billion. By 2024, experts estimate that it will grow to an astounding $44.7 billion, and the technology is still in its infancy! There’s no doubt that VR will have significant applications in the future.
Google is tinkering with their algorithm again, and that means more changes for website owners and developers. This time, their focus will be on prioritizing sites that have a great user experience.
For almost 15 years, the F pattern has dictated the world of digital marketing and web design. Designers and content creators have worked tirelessly to make their web pages conform to their visitors’ gaze. Now, in 2020, it’s time to rethink the F pattern. Is it still effective? Or have website visitors’ viewing habits changed over the years?
A good user experience (UX) is what every web designer strives to achieve. Typically, if you’re a good web designer, you try to learn what website visitors want and do your best to make their experience as positive as possible.
But sometimes, companies don’t care about their customers and focus only on their own agenda.
You might not notice them, but micro interactions are all around you.
You rely on micro interactions to get you through the day. When you make your breakfast in the morning, the toaster pops when the toast is ready, the coffee machine beeps when the pot is full, and the egg timer rings to let you know your eggs are done. You might not give them much thought, but they’re the subtle nudges that guide you to success, whether that’s cooking the perfect eggs or enjoying your toast before it gets cold.Read More
Learnability is how quickly a person can learn to use something. It can be a TV remote, a new blender, a piece of software, or even a website.
People tend to gravitate toward items that are easy to learn, and they avoid difficult, frustrating processes. Make it easy on them, and increase the learnability of your website by using proper UX design.
Your website is the online face of your company. It’s where people learn about your business, ask questions, and most importantly, make purchases. At least, that’s the dream.
Completing an effective handoff from the webpage designer to the developer is key to realizing a project that satisfies the client and works as intended. After all, the designer has invested a lot of time creating innovative designs and wants to make sure all that effort is translated during development.
Why jeopardize all that work with a bad baton pass?
The Internet of Things (IoT) turned science fiction technology into a modern reality. Today, everything from your home speaker to your watch to your refrigerator is online and integrated. This presents an interesting challenge and an exciting opportunity for web designers and digital marketers.Read More