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Four Lessons We Have Learned From Using Illustration for Marketing Storytelling

The power of storytelling is taking hold in the marketing world, and for good reason—it works. As humans, we’re predisposed to love a good story. They resonate in our minds and teach us about ourselves.

In service of this, companies are gearing their marketing towards storytelling across all fronts—web design, social media, email marketing, and more. And in our experience as a web design firm, we've noticed that one particular strategy can yield great results in this respect: Illustrations!

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Remember Usability When Rethinking UX Design

“Usability” is a measure of efficiency, ease of use, and accessibility.” User experience” is a measure of how much a product blows your mind.

When you declare total anarchy for the sake of memorable UX, you sacrifice usability.

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Anticipate and Execute: The Future of UX Design

As companies grow and develop, their business needs change. Their target audience may change as well. Successful web design has always been about anticipating how a customer will interact with a website and designing it with that interaction in mind. The future of UX design is in design automation, UX design for Augmented Reality, and the changing role of a UX designer.

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How to Use Web Design to Push Traffic Down Your Sales Funnel

Your website’s primary goals are to provide information, interact with visitors, and, eventually, set them on the road to conversion. Of course, “conversion” can mean many different things: Providing an email address, downloading content, receiving a quote, or even purchasing a product outright.

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Designing the Ideal Navigation Bar

The nav bar isn’t a complicated concept. It’s really just a list of links designed to point your viewers around your page. But this simplicity belies its importance; in truth, it’s one of the most important aspects of your website design.

A nav bar can be considered the navigational “anchor” of your web design. It’s a crucial part of each viewer’s UX, but it’s also an influential design element that contributes to time spent on-site, bounce rates, and conversions.

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Make It Scream: Maximalism In Web Design

By now, most of us are familiar with minimalism in web design. It’s the idea that you can say more with less and create a visual style through strategic use of simple elements:

  • Hidden navigation/menus
  • Simple, clean layouts
  • Understated color palettes
  • Preference for visuals over text
  • Generous white space and room to breathe
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How Website Conversion Paths Can Improve Your Business

What’s the point of a website?

Is it to provide information to your customers? Is it to engage with them? Is it to show off your brand’s persona?

Sure, all of the above is true. But to borrow from Star Trek, none of these goals are your Prime Directive. The Prime Directive—your website's guiding principle and number one goal—is to generate quality leads. Everything else is secondary.

Your website is an investment, and you’ll achieve a strong ROI only when you maximize your website’s ability to collect information, convert visitors, and bring these users into your marketing funnel.

The best way to do this is through a simple and understandable conversion path.

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The Sound of Silence: 5 Examples of Effective Use of Space In Web Design

“Hello darkness, my old friend

I’ve come to talk with you again…”

Thus spoke Paul Simon in the 1964 album “The Sound of Silence.” The haunting melody is one of angst; it’s an elegy of emptiness that paints a picture of a world where we can’t communicate with one another for our voices being drowned out by an immutable and pervasive silence.

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6 Tips for Reducing Bounce Rate on Your Website

Posted on May 30, 2018 by Matt Stewart

“Bounce” is an ugly word in online marketing. Google defines bounce as any session where only a single request is sent to its Analytics server. And while a certain amount of bounce is perfectly normal, it’s good practice to try to reduce the rate as much as possible.

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4 UX Design Concepts Businesses Are Incorporating

Posted on May 21, 2018 by Matt Stewart


User Experience (UX) design is a principle that involves improving each viewer’s browsing experience by enhancing the accessibility and usability of your page. It’s not a new concept—we’ve reviewed it in previous blogs—but there are still businesses that don't fully understand its importance and why they need it.

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