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How to Use Web Design to Push Traffic Down Your Sales Funnel

Your website’s primary goals are to provide information, interact with visitors, and, eventually, set them on the road to conversion. Of course, “conversion” can mean many different things: Providing an email address, downloading content, receiving a quote, or even purchasing a product outright.

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Designing the Ideal Navigation Bar

The nav bar isn’t a complicated concept. It’s really just a list of links designed to point your viewers around your page. But this simplicity belies its importance; in truth, it’s one of the most important aspects of your website design.

A nav bar can be considered the navigational “anchor” of your web design. It’s a crucial part of each viewer’s UX, but it’s also an influential design element that contributes to time spent on-site, bounce rates, and conversions.

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Make It Scream: Maximalism In Web Design

By now, most of us are familiar with minimalism in web design. It’s the idea that you can say more with less and create a visual style through strategic use of simple elements:

  • Hidden navigation/menus
  • Simple, clean layouts
  • Understated color palettes
  • Preference for visuals over text
  • Generous white space and room to breathe
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How Website Conversion Paths Can Improve Your Business

What’s the point of a website?

Is it to provide information to your customers? Is it to engage with them? Is it to show off your brand’s persona?

Sure, all of the above is true. But to borrow from Star Trek, none of these goals are your Prime Directive. The Prime Directive—your website's guiding principle and number one goal—is to generate quality leads. Everything else is secondary.

Your website is an investment, and you’ll achieve a strong ROI only when you maximize your website’s ability to collect information, convert visitors, and bring these users into your marketing funnel.

The best way to do this is through a simple and understandable conversion path.

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The Sound of Silence: 5 Examples of Effective Use of Space In Web Design

“Hello darkness, my old friend

I’ve come to talk with you again…”

Thus spoke Paul Simon in the 1964 album “The Sound of Silence.” The haunting melody is one of angst; it’s an elegy of emptiness that paints a picture of a world where we can’t communicate with one another for our voices being drowned out by an immutable and pervasive silence.

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6 Tips for Reducing Bounce Rate on Your Website

Posted on May 30, 2018 by Matt Stewart

“Bounce” is an ugly word in online marketing. Google defines bounce as any session where only a single request is sent to its Analytics server. And while a certain amount of bounce is perfectly normal, it’s good practice to try to reduce the rate as much as possible.

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4 UX Design Concepts Businesses Are Incorporating

Posted on May 21, 2018 by Matt Stewart

 

User Experience (UX) design is a principle that involves improving each viewer’s browsing experience by enhancing the accessibility and usability of your page. It’s not a new concept—we’ve reviewed it in previous blogs—but there are still businesses that don't fully understand its importance and why they need it.

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Why User Experience Matters

The user experience (UX) matters because it’s directly tied to how users perceive your site. If they have a poor UX while browsing your page, it’s unlikely they’ll stay long, recommend others to the site, or sign up for your marketing materials. In fact, research shows that 88 percent of your customers won’t give you another chance after a bad experience.

Our individual preferences play a big role in the sites we frequent, so building an effective UX strategy might seem overwhelming. But in our experience, we’ve found that a quality UX can be summarized with three ideas:

  • Simplicity
  • Clarity
  • Consistency
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What Is User Experience Design?

 

User Experience (UX) is a design principle that influences every aspect of a website’s development, from initial prototyping to usability testing. It’s about optimizing the page to create a seamless, positive experience that encourages users to stay on-site, to navigate around the page, and to interact with the brand.

In other words, a good UX experience is the difference between who can delight their users the most and who can send users scrambling to a competitor the fastest.

 

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Anniversary of the First Website – EVER!

 

August 6th marks the anniversary of the very first website. Published in 1991, the world’s first public website began a total overhaul of the way we live our lives. Sir Tim Berners-Lee probably didn’t imagine how the World Wide Web would impact us socially, nor in business, politics, retailers, banking or healthcare. An entire industry – web design & web development – were born on August 6th, 1991.

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