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The Critical Designer-to-Developer Handoff

Completing an effective handoff from the webpage designer to the developer is key to realizing a project that satisfies the client and works as intended. After all, the designer has invested a lot of time creating innovative designs and wants to make sure all that effort is translated during development.

Why jeopardize all that work with a bad baton pass?

 

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The Internet of Things and How It Changed the Way We Think About Design

The Internet of Things (IoT) turned science fiction technology into a modern reality. Today, everything from your home speaker to your watch to your refrigerator is online and integrated. This presents an interesting challenge and an exciting opportunity for web designers and digital marketers.

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Top Directory Listings of the Best Web Design Firms

The old saying “it’s hard to find good help these days” may, in fact, have first been uttered by a struggling site owner looking for the best web design company.

And trust us when we say that we understand! It’s not easy to find a web design firm that’s capable of meeting your project goals while staying within your budget, which is why we’d like to take a moment to review a few of our favorite web design directories that can help companies find an agency that suits their needs.

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5 UX Design Tips to Maximize Long-Form Content

Brevity might be the soul of wit, but when it comes to marketing, long-form content rules. We’ve known this to be the case for a while; SEO marketing experts like Neil Patel describe the benefits of long-form content, detailing how longer blog posts are the secret to inbound marketing success.

But we’re not here to talk about the benefits of longer content, numerous as they may be. Instead, we’re looking at a few UX design tips that will support your long-form content assets and guarantee that users stay engaged as they read.

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Your Mobile Checkout UX Design Needs Work: 4 Improvement Tips

Checkout is, without question, the most important part of your eCommerce flow. The last thing you want to do is slip up in your UX design and drive customers away at the checkout page, wasting all the work you put into finding and bringing them into your marketing fold.

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9 UX and UI Design Concepts You Should Understand as a Manager

Posted on May 31, 2019 by Matt Stewart

Managers have a bigger responsibility in understanding these UX concepts than their teams. It’s the job of the manager to steer the ship—to lay the groundwork for their teams and then get out of the way and let them do their jobs. But how can you lay the groundwork if you aren’t familiar with the fundamentals of UX design guiding their processes? As a manager, it’s your job to be aware of these issues and make sure that you’re the control tower for your team.

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How to Apply Marketing Principles to your UX Design

UX design and digital marketing are similar disciplines with many overlapping techniques and skill sets. However, even though both professions are focused around interacting with customers, the two are often viewed as in competition with one another.

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Understanding the Difference between Tactical UX Design and Strategic UX Design

Posted on May 28, 2019 by Matt Stewart

If you’re designing a website, you know that user experience (UX) is essential to your overall success. You want to create a website that doesn’t just attract traffic but engages visitors once they arrive, is intuitive to use, and ultimately encourages them to follow through on your CTA. But even though this is a general description of UX, you might be surprised to find that this is only scratching the surface when it comes to the design concept. In fact, UX can be further broken down into a number of additional subcategories, with tactical UX and strategic UX design being two popular schools of thought.

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Ethics of Design: Are You Socially Responsible for User Habits?

Posted on May 24, 2019 by Matt Stewart

It’s natural for consumers to be curious about what’s going on behind the scenes of the internet machine, especially these days where data breaches, violations of user privacy, and social media infiltration campaigns are daily news.

We’re being bombarded by news reports detailing how websites, government agencies, and mega-corporations are buying and selling our personal information and leveraging what they find to push their own agendas.

There’s a lot for users to be worried about. And to make matters worse, even seemingly-innocent design choices are beginning to take their toll.

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Using Storytelling in UX Design

Posted on May 20, 2019 by Matt Stewart

Steve Jobs once said, “The most powerful person in the world is the storyteller.” Jobs was a gifted storyteller himself and sold the vision of the future to the modern world of technology users.

There are many areas in which UX design can benefit from effective storytelling, from the visual storytelling that helps graphic designers set up a landing page to the narrative logic that engineers use to create navigable web sites. However, we sometimes overlook a part of the UX design process that can benefit the most from storytelling. It is in the same place Steve Jobs used it when he sold the iPhone to the world – the pitch.

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