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What is Human-Centered Design?

When designing your website, you select the themes, colors, and fonts you like; you pick formats to promote your products; and you know the layouts you prefer.

What’s missing? The one group of people who actually count: your consumers.

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Essential Elements of Website UI Design

What’s the goal of your website? Ideally, your website should help visitors quickly find the information they're looking for. Unfortunately, many designers build websites using the fonts they find interesting, the menus they like, and the buttons they think are cool. But what if your users don’t agree?

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How to Make Your Website More Accessible

Most people know that creating a website that features giant blocks of text written in small, pale blue font against a white background is a bad idea. Reading through that much text alone would easily overwhelm the average web visitor; making it harder to read using poor color choices will guarantee that no one will make the effort. This web design faux pas may be a common-sense design fail, but it also highlights the importance of web accessibility.

Content that’s hard to read doesn’t just hurt conversions. It makes your website inaccessible. For the average person with average vision, your site is an annoyance. But for someone with poor vision, your website is impossible to navigate. So, as you tackle key aspects of user interface (UI) and user experience (UX), you must also be aware of “digital ableism.”


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Proven Web Design Best Practices That Drive Conversion

Everyone wants a website that’s attractive. But having one that’s attractive AND and successfully nudges visitors down the conversion path is a different story. A website can be beautiful but ineffective. Remember that it must drive sales and leads. Before you plan a website redesign, incorporate these web design best practices into your strategy.

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An In-Depth Look at Web Design Strategy

By and large, whether to have or not have a website is no longer a choice for the vast majority of businesses. The real question is: have you leveraged the best web design strategy to support your business and build an effective branding tool?

Any web design team — whether in-house or contracted — should be able to implement a proven design plan. If you’re unsure how your web design strategy connects to your overall marketing and branding, we've got you covered. Keep reading to explore web design strategy in depth, and it's role in boosting your business.

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Usability Testing Tools for Your Website

These days, it’s not enough to have a website. While having an online presence is essential, a good website isn’t just about looking pretty. With changes coming to the Google algorithm, websites must also be designed with usability in mind. Usability refers to how easily visitors can browse and interact with different components. It also refers to accessibility. 

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Top 6 Web Design Trends That Generate Debate

The words “contentious” or “controversial” used in the same breath with “web design trends” might seem a little weird—unless you’re heavily entrenched in the world of graphic and web design. But just like any other industry, web design isn’t immune to trends. Some trends are so enduring that they become timeless principles, like using legible fonts or ensuring that your color palette isn’t too intense for viewers’ eyes. 

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Are These Web Design Elements Ruining Your Conversions?

Conversions are crucial key performance indicators (KPIs) for marketing and web design departments. The more conversions you have, the more you can assume that your design tactics are effective.

Some ideas, while well-intentioned, may not be data-driven or actionable. This, in turn, forces web designers and developers to implement website elements that may be doing more harm than good. Sometimes jumping on a design trend bandwagon isn't the best idea.

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4 Ecommerce Marketing Tips That Sell

Online shopping as we know it today has now been around for more than 25 years. A guy named Phil in Philadelphia bought a Sting C.D. online way back in 1994, and ecommerce officially began. 

Fast forward to today, and marketing your product or service offerings in the digital space is a non-negotiable for most businesses today. You reach more potential customers, get more targeted with advertising, and can use data to refine the shopping experience. 

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When Should a Website Use VR?

In the past few years, virtual reality (VR) has taken off. In 2018, the VR market was worth almost $8 billion. By 2024, experts estimate that it will grow to an astounding $44.7 billion, and the technology is still in its infancy! There’s no doubt that VR will have significant applications in the future.


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