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Why User Experience Matters

The user experience (UX) matters because it’s directly tied to how users perceive your site. If they have a poor UX while browsing your page, it’s unlikely they’ll stay long, recommend others to the site, or sign up for your marketing materials. In fact, research shows that 88 percent of your customers won’t give you another chance after a bad experience.

Our individual preferences play a big role in the sites we frequent, so building an effective UX strategy might seem overwhelming. But in our experience, we’ve found that a quality UX can be summarized with three ideas:

  • Simplicity
  • Clarity
  • Consistency
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What Is User Experience Design?


User Experience (UX) is a design principle that influences every aspect of a website’s development, from initial prototyping to usability testing. It’s about optimizing the page to create a seamless, positive experience that encourages users to stay on-site, to navigate around the page, and to interact with the brand.

In other words, a good UX experience is the difference between who can delight their users the most and who can send users scrambling to a competitor the fastest.


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Anniversary of the First Website – EVER!


August 6th marks the anniversary of the very first website. Published in 1991, the world’s first public website began a total overhaul of the way we live our lives. Sir Tim Berners-Lee probably didn’t imagine how the World Wide Web would impact us socially, nor in business, politics, retailers, banking or healthcare. An entire industry – web design & web development – were born on August 6th, 1991.

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5 Common UX/UI Mistakes & How to Avoid Them

The goal of good web design is to create a site that is relatively straightforward and easy to navigate. The problem with relying too heavily on user experience (UX) is that we often spend so much time focusing on what we think visitors want from the site that we forget what basic components make up good UX practice.

Here are five common mistakes that web designers make when trying to come up with a UX-driven website:

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How Content is Related to UX

Posted on June 26, 2017 by Janice Wood

As you probably already know, User Experience (UX) is the hottest trend to sweep the digital marketing industry. Everything from websites to mobile apps is now designed in a way that's friendly to the user, but what exactly is UX?

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Differentiate Your Brand with Custom Website Design

Posted on May 3, 2017 by Michael White


A few years ago, the web went through a growing phase where you couldn’t navigate two links from home without being confronted by a bootstrap template. When they first hit, the smooth sections and popping icons of the default bootstrap layout were truly breakthrough in the way that they organized content. Then, for a while, it just became the internet as is.

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Top 4 Best Navigation Design Practices for E-commerce Websites

The best practices for e-commerce navigation differ from other business websites in several key ways. Overall, shoppers should be able to find what they need quickly and easily. If they can’t find it or get frustrated within 5 seconds, they’re out.

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Web Design Myths You Need to Stop Believing Right Now


The internet is a vast sea of information – and not all of it is good.

It’s great that the internet has given us the capability to connect with one another and encourage the free exchange of ideas, but the dark side of this trend is that misinformation spreads like the plague. Trust us, this is a pet peeve of ours, and we've covered it on multiple occasions for different fields. And yet, despite the efforts of pros across the industry, myths spread, and in many cases, flourish.

This is as true for web design as it is for any other field. Let’s take a look at a couple web design myths that we’d like to see put to rest.

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Learn How to Simplify the Process of Great Web Design

One of the most important decisions you will ever make for your business is selecting a great web design firm, because your website directly affects how people view your company. 


The web design process can be overwhelming, so we wanted to show you step-by-step how great websites are created. This free whitepaper guides you from start to finish and points out common pitfalls along the way. 

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The Importance of User Experience in Web Design

In order to create an excellent website that best suits your business’ needs, you’ll need to create a web page that’s aesthetically pleasing, informative, and easy to navigate. If your web page is missing one or more of these components, the chances of you attracting clientele and boosting your conversion rates are severely inhibited. This is why it’s essential to consider user experience, or UX, when creating a website that showcases your goods and services.

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