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What is Brutalism in Web Design?

Intentionally “bad” web design might be just what you’re looking for to set your brand apart from the competition. Web design brutalism—design that avoids traditional tactics like intuitive user interfaces and instinctual layouts—is a fairly new web design trend, but it’s catching on in certain circles. Is brutalism right for you?

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Are Icons Killing Your Website Goals?

There’s no denying that icons are a huge part of your company’s brand. People recognize images faster than text, and in most cases, your company’s logo (icon) will be the first thing that pops into a customer’s mind when they think of your company.

Icons are great for brand recognition, and they’re a good way to give your audience subtle visual clues about what to expect from your brand. So, with these benefits in mind, doesn’t it make sense to incorporate more iconography throughout your website?

Not necessarily.

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Are Scroll-Triggered Animations Worth Your Time?


The modern attention span is going down faster than Facebook stock, and the design solution is simple: throw all the bells and whistles at your web page to keep audiences tuned in.

People like shiny things… and things that move… and things that respond! So, lots of animations with every interaction should increase engagement, or that seems to be one mantra. Research, however, indicates that using animations incorrectly can have a reverse effect on your traffic and bounce rates.

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Icons and UX Web Design — A Usability Rundown

Icon use in UX web design is nothing new. Designers have taken advantage of icons for decades to tailor the user experience to be more intuitive, and the trend continues as popularity for mobile device usage rises. Icons serve an important role in helping experienced mobile designers make the most of on-screen real estate, direct the conversion conversation, and bring important elements into the spotlight. That’s why it’s essential to understand UX icon design best practices while you avoid common design mistakes that can influence icon success.

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Do Your Mobile Form Fields Make Interaction Easy?

After a decade of designing mobile forms, smart designers know three things: design is constantly evolving, user needs are more refined, and the user experience is everything.

In 2018, more than 50% of the world’s internet traffic is driven by mobile phone usage, and 57% of all U.S. online traffic comes from either a phone or a tablet. This means your brand’s mobile experience needs to be crafted to maximize interaction if you want to help yourself to a slice of mobile traffic pie. But how do you maximize interaction through your mobile form design?

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The CTA Debate: Above or Below the Fold?

Some time ago, newspapers were the primary source of information for most people. Those newspapers typically were folded in half and stacked with the most important, eye-grabbing headline, photos, and graphics emblazoned at the top of the first page. That placement is an old print media term called “above the fold,” and it compelled interested readers to pick up a copy and read further.

The online world also has an above the fold location. That location is the viewable portion of a webpage after it loads and before the reader begins scrolling. Traditional thought suggests that the most important elements of a web page should appear above the fold, including a call to action (CTA). The idea is that readers see the appropriate CTA placement link right in front of them and are more likely to abide the call to action.

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Reviewing the UX Web Design Differences for B2B vs. B2C

B2B and B2C marketing and web design strategies require different and deliberate approaches. UX web design varies between them to address issues specific to each use case.

How do web designers create UX solutions to address the differing strategies between B2B and B2C?

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Poor Text Readability Is Killing Your UX

Text is still an important piece of the user experience (UX), and readability is a crucial goal to make all on-screen elements mesh in a way that improves UX while getting your message across. Simply put, poor text readability is killing your UX.    

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Going Beyond the UX: Anticipatory Design

Reports from market research firm Forrester show that a well-designed UX can increase a website’s conversion rate by up to 400 percent. With numbers like that, it’s no surprise that UX design is a perennial topic in marketing circles! But today, we’d like to go beyond these basic principles and review a newer way to look at the UX: Anticipatory design (AD).

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What Is a Wireframe and How Does It Help Your Web Design?

Renowned author and UX expert Steve Krug is renowned for a reason: He knows what makes a good user experience. As we’ve discussed, a central tenet of the UX is creating simple web interfaces that are compelling, easy to understand, and most of all, intuitive. These are lofty goals to reach for those unfamiliar with the web development process, but for designers, it all begins in one place: The wireframe.

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