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Copy That Closes: Writing Tips for Lead Generation/Conversion Using the Inbound Method

For inbound marketing, content is king. It attracts customers to your website and leads them through the sales funnel at their own pace. However, with billions of pages and trillions of words on the internet competing for attention, it’s easy to get lost in the pack.

The solution: write exceptional copy.

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A Primer on Influencer Marketing and Inbound

Influencer marketing has gotten a bad rap lately. Instagram is filled with “influencers” shamelessly promoting products—and making good money doing it! But it’s not only for social media. Businesses across various industries are using influencers to grow their brands. In fact, the influencer marketing industry is expected to reach $9.7 billion by the end of 2020.

If done correctly, influencer marketing can be a powerful asset in your inbound toolbox to gain customers, increase brand recognition, and promote your products.

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What Are Microsites and Do You Need Them?

It can be hard to keep up with all the trends in marketing strategies. One you may not have heard of is microsites. Microsites are used by brands to develop products and services on an independent web domain. 

 

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Inbound Marketing for SaaS Businesses

Software-as-a-service (SaaS) businesses started in the early 2000s, and its rapid growth through the last decade has done nothing but substantiate this robust business model.

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Inbound vs. Outbound: Use Pull Marketing When Push Doesn't Work

Have you ever tried to push a door open when the sign clearly says “pull?” It usually doesn’t work out very well, and you end up going nowhere. The same is true for your company’s marketing: if you push when you should pull, you'll be unable to budge the door, and you’ll look dumb and embarrassed.

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How to Sell SaaS (Software as a Service) Using Web Design

With platforms like Squarespace and Wix, it’s easy for anyone to build a website. But simply having a website doesn’t mean it’s going to be effective for selling software-as-a service (SaaS). Selling SaaS subscriptions is similar to selling physical products but with a few key differences. Follow these web design tips below to promote and sell SaaS.

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Link Building 101: What It Is, Outbound vs. Inbound, White Hat vs. Black Hat

Search engine optimization (SEO) is an intricate, interconnected content marketing puzzle, and link building has always been a significant piece of that puzzle. Popular SEO gurus like Moz refine their link building 101 guidelines every few years, but the consensus remains the same: links are important.

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Six Web Design Tips, Tricks and Tweaks You Can Use for Holidays.

Special occasions at work come in many forms. They can be holidays, major sales, promotions, or your company’s birthday. Whatever event is fast approaching, updating your website is a fun way to engage your customers, and increase traffic and sales. Here are some web design tips, tricks, and tweaks you can use for the next special occasion.

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How Important are Search Engine Optimization Best Practices?

Something mentioned a lot in web design communities is the idea of SEO best practices. There is an entire subculture of the technology world dedicated to figuring out how the algorithms that Google employs categorize and prioritize search results.

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Lead Generation Strategies to Improve Inbound Marketing Success

Inbound marketing strategies are the “pull” approach that balances out the “push” tactic of most traditional outbound marketing campaigns. Inbound marketing efforts aim to use content (articles, eBooks, white papers, etc.) to provide lead generation opportunities and pull in potential customers rather than trying to push a message at consumers in hopes of creating an impactful response.

Inbound marketing relies on quality content, and the right content can act as lead generation fuel for a long time. One-time resource investments in inbound marketing tactics like a viral video or a long-form blog article can turn into some of the best lead-generating content you have to offer.

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