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What Does Twitter’s New 280 Character Count Mean for Marketers?

Yesterday, Twitter announced on its blog the character count limit would increase for everyone from 140 to 280. They began testing the higher character limit and found it did not drastically alter the way people use Twitter, which is popular for its brevity.

When testing began in September, marketers naturally began to wonder how this would affect the way we talk to audiences on social media. With literally DOUBLE the text, would our message be diluted by half?

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Google to Begin Mobile-First Indexing

 

 

More than half of all internet usage happens on mobile devices and since Google rewards websites that have a great UI/UX experience, it is not surprising they are looking a lot harder at the mobile version of a website and asking, “Is it up to snuff?”

 

A website with no mobile formatting leads to a weird and cattywampus mobile experience, so Google began placing a greater emphasis on “mobile-friendly” websites in 2015, ranking them higher than unresponsive websites. And, as we learned at HubSpot’s Inbound 2017, experts predict 80% of all internet usage will be mobile by 2019.

 

Mobile-first indexing is in testing, so let’s get ready by looking at how responsive design and mobile-first design are different and how your business may be affected by it.

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How to Write a Great Call-to-Action

A poorly written or poorly placed call-to-action (CTA) can be the kiss of death on an otherwise perfectly-planned marketing campaign. All the great copy you have written only goes so far if your CTA does not elicit a response. Not to mention a lot of users skim the page, looking specifically for the CTA to tell them what the page is about. Use the CTA to grab them!


We want you to be successful in your marketing efforts, so we are outlining the parts of a CTA you cannot overlook and how to use them strategically.

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How to Become a Better Marketing Content Writer

Posted on July 26, 2017 by Janice Wood

The news is out – content is king. Everyone is writing, posting to social media and gating their content. Inbound marketers are using those outlets to find and woo their ideal buyer persona.

Sometimes, the content we are posting is great. Other times, it's the exact same thing someone else just posted or what we’ve written is bad. Typo bad. Run-on sentence bad. Tired and boring bad. Hard to read bad. Too casual and filled with slang bad.

We recently had an internal blogging contest, where we encouraged the members of our team to create a topic specific to their job role and to take a shot at writing it up. Even if they can’t write. And, here is an insight – they’ve been our best-performing blogs to date.

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5 Reasons to Hire an Inbound Marketing Agency

Posted on July 24, 2017 by Janice Wood

Back in the day, when kids wanted to make some pocket change for the summer, all they needed was a jug of lemonade, a Sharpie, a piece of cardboard, and their adorable little smiles. Talk about a slice of Americana. Unfortunately for little Billy, times have changed. If he’s looking to make enough for that new bike, he’d better be on top of his social media game. Where’s the Instagram account for Billy’s Lemonade Stand? Is he even paying attention to the Yelp reviews? What’s going on with his analytics? Does he have the slightest idea about SEO best practices?

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Why Buyer Personas Are Important for Inbound Marketing

Posted on July 21, 2017 by Janice Wood

When people talk about inbound marketing, they tend to focus on creating content and generating social media buzz. While blogging and social media engagement are both important building blocks that make up a good inbound campaign, they’re not the only components that should make up an inbound marketing strategy.

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How Social Media & Blogging Work Together to Boost Business

Posted on July 19, 2017 by Janice Wood

Social media and blogging are two aspects of digital marketing that used to be separate – even competing – processes. The logic was that the fast-paced nature of social media marketing was inconsistent with the thoughtful, long-term approach offered by content marketing.

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4 Reasons Why You Should Hire an Inbound Marketing Agency

Posted on July 7, 2017 by Janice Wood

Now that inbound marketing has been proven as one of the most effective strategies, more companies are adjusting the way they target customers. The days of invasive advertising are almost over, and they’re being replaced with content that’s designed to attract visitors and capture their interest.

But creating an inbound marketing strategy isn’t as simple as writing blog posts and tweeting to your followers. It requires a lot of time and effort, much of which is spent on researching and engaging customers and potential customers. Unless you or someone in your company has experience with inbound marketing, you may want to consider reaching out to professionals who can help get the ball rolling. Here are four reasons why.

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Why You Need to Love Inbound Marketing

Posted on June 30, 2017 by Janice Wood

Inbound marketing is probably one of the most talked about topics for any company that maintains a digital presence. It’s also one of the most effective ways of boosting traffic and helping you convert those leads into sales. In addition, inbound marketing is also a more enjoyable approach to advertising that promotes your goods and services through informative content rather than invasive advertising.

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Blogging 101: Tips on How to Write a Great Blog

Posted on June 9, 2017 by Janice Wood

 

If you want people to find your business in search engine results, you have to blog. There are no shortcuts. There are no magic answers. You cannot avoid it.

 

But my website only sells whisks. How can I possibly write more than a blog or two about whisks?!

 

Don’t worry. You are not alone in your thinking. But we can turn your website into a serious blogging machine. Welcome to Blogging 101.

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