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What Is Lead Scoring?

When you begin inbound marketing, your primary goal is to generate leads. Yet another, and more paramount pillar of inbound marketing, is to generate qualified inbound leads. In other words, your real goal is to collect contact information from contacts who are genuinely interested and likely to use your business.

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What Is Content Creation? Steps to Create Amazing Content

Put simply, content creation is the creation of new content. Online content can be blogs, e-books, videos, or images. While creating content may seem simple enough, making amazing content is a different story.

So how do you create amazing content?

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Keyword Research – The Beginner’s Guide to SEO

Search engine optimization (SEO) and keywords go together like wine and cheese. It’s nearly impossible to talk about one without discussing the other.

Keywords are what attract search engine crawlers to your website. When someone searches for “ice cream,” Google heads out into the internet for every instance of “ice cream” or related terms and brings back the best results. If your web page doesn’t mention any terms or phrases related to ice cream, you’re not going to show up.  

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Do Your Buyer Personas Inform Content Production?

Buyer personas are powerful marketing tools, but they’re not always utilized well. If you don’t use them to inform your content production—or at all—your marketing won’t reach its full potential.

 

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Copy That Closes: Writing Tips for Lead Generation/Conversion Using the Inbound Method

For inbound marketing, content is king. It attracts customers to your website and leads them through the sales funnel at their own pace. However, with billions of pages and trillions of words on the internet competing for attention, it’s easy to get lost in the pack.

The solution: write exceptional copy.

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A Primer on Influencer Marketing and Inbound

Influencer marketing has gotten a bad rap lately. Instagram is filled with “influencers” shamelessly promoting products—and making good money doing it! But it’s not only for social media. Businesses across various industries are using influencers to grow their brands. In fact, the influencer marketing industry is expected to reach $9.7 billion by the end of 2020.

If done correctly, influencer marketing can be a powerful asset in your inbound toolbox to gain customers, increase brand recognition, and promote your products.

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What Are Microsites and Do You Need Them?

It can be hard to keep up with all the trends in marketing strategies. One you may not have heard of is microsites. Microsites are used by brands to develop products and services on an independent web domain. 

 

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Inbound Marketing for SaaS Businesses

Software-as-a-service (SaaS) businesses started in the early 2000s, and its rapid growth through the last decade has done nothing but substantiate this robust business model.

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Inbound vs. Outbound: Use Pull Marketing When Push Doesn't Work

Have you ever tried to push a door open when the sign clearly says “pull?” It usually doesn’t work out very well, and you end up going nowhere. The same is true for your company’s marketing: if you push when you should pull, you'll be unable to budge the door, and you’ll look dumb and embarrassed.

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How to Sell SaaS (Software as a Service) Using Web Design

With platforms like Squarespace and Wix, it’s easy for anyone to build a website. But simply having a website doesn’t mean it’s going to be effective for selling software-as-a service (SaaS). Selling SaaS subscriptions is similar to selling physical products but with a few key differences. Follow these web design tips below to promote and sell SaaS.

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