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Integrating an Adaptive Content Strategy for Cross-Platform Content Marketing

Adaptive content has several characteristics. The content reformats itself for differently-sized screens or platforms (without any input from the publisher), and it presents, in a dynamic fashion, different chunks of content based on the interface used. Together, it’s a type of content publishing automation that provides easy distribution across platforms.

Aside from the backend efficiency, this is the best way to communicate with your customers. It cuts through the limitations of publishing platforms and guarantees that each piece of content is delivered exactly the way it should be.

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Why Video Is a No-Brainer for Inbound Marketing in 2019

Video content used to be an optional part of inbound marketing. No longer.

Research published in HubSpot shows that 54 percent of consumers actually want to see more video content from marketers, which is why 85 percent of businesses now have in-house staff dedicated to video production. Companies wanting to differentiate themselves in the market need to take a lesson from these brands and embrace video as a strategic marketing initiative.

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Repurposing Content: Teaching An Old Blog New Tricks

Company blogs have been popular for well over a decade, and if you’ve been up and running for any sizeable span of that time, you have a lot of blog entries. Some of these pieces may be worth sprucing up and hanging onto; others, not so much. Repurposing old entries can be a great way to capitalize on your existing content, but first, you need to sort the regular content from the evergreen content.

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7 Email Marketing Trends to Take Advantage of in 2019

Businesses continue to create inbound campaigns around e-mail marketing. It’s important to understand and take advantage of e-mail marketing trends in 2019 if you want to keep your inbound campaigns fresh and your marketing messages relevant.

 

Is the time-tested tactic still as successful as it was a decade ago, or should you rethink your company’s e-mail marketing strategy?

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How to Prove That Brand Voice Actually Works

You’ve likely done some research on what it means to have an “effective” brand voice, but how can you be sure it’s resonating with your audience?

If you’re struggling here, don’t feel bad. Your brand’s voice is tough to measure. However, there are a few steps you can take to prove that your market is responding to what you’re putting out.

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How to Discover Your Brand Voice

There’s a lot of talk out there about a brand’s “voice” and what it means.

In the simplest terms, your brand voice is an agreed collaboration among executives, writers, marketers, and others in your company to project a certain image. It determines what you discuss in your corporate messaging, the tone you have, and how you want your company to be perceived from the outside.

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Top 6 Best Inbound Marketing Best Practices for 2019

Forget 2018. 2019 is here—a new year with new possibilities—and we’re eager to share what we know.

Today we’re reviewing the inbound marketing landscape. We’ll be pulling facts from HubSpot’s State of Inbound 2018 report to provide context and much-needed data that will help us extrapolate on what trends companies can expect to see in the coming year. Consider these the new best practices for inbound marketing success in 2019.

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What is Dynamic Retargeting in Inbound Marketing?

 

Dynamic retargeting or “remarketing” is the phenomenon by which your displayed ads serve as friendly reminders that your search history and purchases are being tracked. Past user behaviors dictate the types of ads that are shown in line with previous purchases and views.

So, you order your new pair of chucks online, when, lo and behold, your Facebook feed and AdWords banners are filled with ads for shoe laces, decals, skateboards, and energy drinks.

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How to Use Topic Clusters to Drive More Traffic to Your Page

Content marketing and SEO go hand-in-hand, like fries and a milkshake or peanut butter and jelly. It’s not the brightest idea to do one without the other. The issue is that SEO is a dynamic and tumultuous enterprise. As the rules of the SEO game continually shift, your content marketing strategy needs to similarly adjust. Enter: topic clusters.

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Your How-To Guide for Performing a Site-Wide Content Audit

Content audits help you understand how each piece of content on your website fits into the marketing funnel. You can also gauge the effectiveness of your content as part of your marketing strategy when you conduct a thorough, site-wide content audit, but doing so can be an intimidating, complex undertaking. Here’s what you need to know.

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