Inbound marketing strategies are the “pull” approach that balances out the “push” tactic of most traditional outbound marketing campaigns. Inbound marketing efforts aim to use content (articles, eBooks, white papers, etc.) to provide lead generation opportunities and pull in potential customers rather than trying to push a message at consumers in hopes of creating an impactful response.
Inbound marketing relies on quality content, and the right content can act as lead generation fuel for a long time. One-time resource investments in inbound marketing tactics like a viral video or a long-form blog article can turn into some of the best lead-generating content you have to offer.