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How to Prove That Brand Voice Actually Works

You’ve likely done some research on what it means to have an “effective” brand voice, but how can you be sure it’s resonating with your audience?

If you’re struggling here, don’t feel bad. Your brand’s voice is tough to measure. However, there are a few steps you can take to prove that your market is responding to what you’re putting out.

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How to Discover Your Brand Voice

There’s a lot of talk out there about a brand’s “voice” and what it means.

In the simplest terms, your brand voice is an agreed collaboration among executives, writers, marketers, and others in your company to project a certain image. It determines what you discuss in your corporate messaging, the tone you have, and how you want your company to be perceived from the outside.

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Top 6 Best Inbound Marketing Best Practices for 2019

Forget 2018. 2019 is here—a new year with new possibilities—and we’re eager to share what we know.

Today we’re reviewing the inbound marketing landscape. We’ll be pulling facts from HubSpot’s State of Inbound 2018 report to provide context and much-needed data that will help us extrapolate on what trends companies can expect to see in the coming year. Consider these the new best practices for inbound marketing success in 2019.

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What is Dynamic Retargeting in Inbound Marketing?

 

Dynamic retargeting or “remarketing” is the phenomenon by which your displayed ads serve as friendly reminders that your search history and purchases are being tracked. Past user behaviors dictate the types of ads that are shown in line with previous purchases and views.

So, you order your new pair of chucks online, when, lo and behold, your Facebook feed and AdWords banners are filled with ads for shoe laces, decals, skateboards, and energy drinks.

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How to Use Topic Clusters to Drive More Traffic to Your Page

Content marketing and SEO go hand-in-hand, like fries and a milkshake or peanut butter and jelly. It’s not the brightest idea to do one without the other. The issue is that SEO is a dynamic and tumultuous enterprise. As the rules of the SEO game continually shift, your content marketing strategy needs to similarly adjust. Enter: topic clusters.

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Your How-To Guide for Performing a Site-Wide Content Audit

Content audits help you understand how each piece of content on your website fits into the marketing funnel. You can also gauge the effectiveness of your content as part of your marketing strategy when you conduct a thorough, site-wide content audit, but doing so can be an intimidating, complex undertaking. Here’s what you need to know.

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Understanding the Buyer's Journey

The concept of inbound marketing revolves around the exchange of information – businesses provide helpful content that website visitors are searching for in exchange for personal information that converts them into leads and ultimately into customers. When putting the approach into practice, “producing good content” is a great place to start, but it doesn’t quite encapsulate the nuances of a well-crafted, targeted content marketing strategy.

A solid inbound marketing strategy begins with target market (or buyer persona) data and a plan to produce and distribute the content that each buyer needs at just the right time. Critical to developing that plan is the concept of the buying cycle i.e. the buyer’s journey.

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How to Successfully Repurpose Content

Content creation is one of the most time-consuming pieces of an inbound marketing campaign. Even before the content begins to take shape, topics are generated and floated for approvals. Research must be done. And, in the case of whitepapers, eBooks and infographics, a design team is involved.

So, if all of this time goes into creating just one piece of content, why do so many marketers use that content only once? Fear of redundancy. We worry our content will come off as stale, or someone will think, “Don’t they have anything else to post?”

But there are strategies to make your content grow roots and to repurpose it successfully.

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How to Avoid Boring Business Blogging

Travel bloggers, journalists, and hobbyists have it easy. How hard is it to keep your audience engaged when your content is rock climbing photos from the Eastern Himalayas during Nepalese election season?

The rest of us are stuck down here with the common folk, trying to capture people’s attention with the benefits of outsourced paint drying observation for your small business needs—and just wait till you hear this one weird trick!

Writing engaging B2B content isn’t always easy. We feel your pain. That’s why we’re sharing some of the secret ingredients to our winning B2B content recipe.

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Quality vs. Quantity: Creating a Reliable Content Calendar

Back in 2013, marketing guru Neil Patel claimed a linear relationship between post quantity and traffic. It’s no secret that publishing often and on time is huge in content marketing, but what about quality? Moreover, how do you break it down to a system in order to put out reliable content calendars?

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