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3 Strategies for Earning Better Backlinks in SEO

There was a time when backlinks were the bread  🍞 and butter 🧈 of search engine optimization. Back in the wild west days of SEO, it didn’t even matter if those backlinks were good ones as long as you had plenty pointing back to your website.

Backlinks are still important to search engine algorithms today. SEO has become more nuanced and complex since those early days, but backlinks still play an important role in how search engines index your content. According to Backlinko, the number one result on Google's results page for any given keyword posses an average of 3.8x more backlinks than rankings 2 through 10. 

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Is Influencer Marketing a Viable Strategy in 2021?

Social media introduced a powerful new way of marketing to consumers through influencers. Influencers may have earned themselves a bad rap over the years for shameless plugs and product promos, but it’s hard to argue with the numbers.

In 2019, the influencer marketing industry was worth about $8 billion. With nearly 80% of businesses using influencer marketing, the industry is expected to almost double and hit $15 billion by 2022.

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What Are the Most Effective Tools in Email Marketing?

Email might be one of the oldest internet platforms, but that doesn’t mean it’s obsolete. Email generates incredible returns on investment, bringing back an average of $38 for every dollar spent.

You read that right: 3,800% ROI. But you’re going to see those numbers only if you properly manage your email marketing campaigns.

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What Is Lead Scoring?

When you begin inbound marketing, your primary goal is to generate leads. Yet another, and more paramount pillar of inbound marketing, is to generate qualified inbound leads. In other words, your real goal is to collect contact information from contacts who are genuinely interested and likely to use your business.

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What Is Content Creation? Steps to Create Amazing Content

Put simply, content creation is the creation of new content. Online content can be blogs, e-books, videos, or images. While creating content may seem simple enough, making amazing content is a different story.

So how do you create amazing content?

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Keyword Research – The Beginner’s Guide to SEO

Search engine optimization (SEO) and keywords go together like wine and cheese. It’s nearly impossible to talk about one without discussing the other.

Keywords are what attract search engine crawlers to your website. When someone searches for “ice cream,” Google heads out into the internet for every instance of “ice cream” or related terms and brings back the best results. If your web page doesn’t mention any terms or phrases related to ice cream, you’re not going to show up.  

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Do Your Buyer Personas Inform Content Production?

Buyer personas are powerful marketing tools, but they’re not always utilized well. If you don’t use them to inform your content production—or at all—your marketing won’t reach its full potential.

 

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Copy That Closes: Writing Tips for Lead Generation/Conversion Using the Inbound Method

For inbound marketing, content is king. It attracts customers to your website and leads them through the sales funnel at their own pace. However, with billions of pages and trillions of words on the internet competing for attention, it’s easy to get lost in the pack.

The solution: write exceptional copy.

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A Primer on Influencer Marketing and Inbound

Influencer marketing has gotten a bad rap lately. Instagram is filled with “influencers” shamelessly promoting products—and making good money doing it! But it’s not only for social media. Businesses across various industries are using influencers to grow their brands. In fact, the influencer marketing industry is expected to reach $9.7 billion by the end of 2020.

If done correctly, influencer marketing can be a powerful asset in your inbound toolbox to gain customers, increase brand recognition, and promote your products.

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What Are Microsites and Do You Need Them?

It can be hard to keep up with all the trends in marketing strategies. One you may not have heard of is microsites. Microsites are used by brands to develop products and services on an independent web domain. 

 

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