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The Anatomy of Great Inbound Marketing

Posted on May 22, 2017 by Janice Wood

Whether you're an aspiring artist, a surgeon in training, or an individual who should be promptly reported to the authorities, anatomy is one of your first areas of study. Depending on who you ask, as a digital marketer, you're arguably a little bit of all three. Given that the masterpiece in question is the complex living, breathing figure of a great inbound marketing strategy, today’s lesson will focus on the main features of its anatomy.

 

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Master Your Marketing Campaign through Quality Web Design

Posted on May 4, 2017 by Michael White

 

Many businesses established before the advent of the internet may not understand the full marketing potential of their websites.

These are often the same organizations that understand the basic need for marketing but still rely on old-fashioned, outbound methodologies, such as TV spots, direct-mail marketing, online pop-up ads, and the like. Understandably, these tactics have grown stale in 2017. Direct mail is dead and consumers don’t have much patience for intrusive advertising. And while businesses didn’t have many alternatives in the pre-internet days, the birth of the website has changed the rules of the game.

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3 Inbound Marketing Tools that will Drive more Traffic

Inbound marketing platforms present themselves as part product, part marketing philosophy, and part way of life. The general idea of content marketing is appealing on a number of levels and follows current trends. But before bulldozing our marketing departments and meditating on the inbound way, most of us want a tangible sense of what inbound marketing tools can do for our campaigns.

A lot of what these tools have to offer can be boiled down to accessibility. Popular inbound marketing products give your marketing team access to powerful analytics and content management tools without depending on a tricked out IT department.

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5 Must-Have SEO Strategies for 2017

As smartphones and tablets took the lead over desktop browsing, marketers are finding ways to meet modern challenges like Siri-esque voice searches and getting through to web users with far less patience. 

We wrote a whitepaper on the top 5 SEO and inbound marketing strategies to help guide your business through this changing landscape.

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What Is the Hype With Inbound Marketing?

There’s been plenty of hype about inbound marketing and the benefits it can provide to business owners savvy enough to use it.

But for many of us, “inbound marketing” is a foreign term. What’s it all about? What makes it so popular with online brands?

 

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What to Look for When You Hire an Inbound Marketing Agency

You've probably noticed that inbound marketing has become one of the hottest conversation pieces in the digital marketing world. Marketing firms around the globe are scrapping their traditional methods and turning to inbound marketing to attract new customers. This created an influx of agencies claiming to be able to boost leads and sales with inbound marketing tactics.

With so many inbound marketing agencies to choose from, how do you determine which is right for you?

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The Best Way to Generate Leads: Create an Inbound Marketing Strategy

 

When’s the last time you talked with a telemarketer who persuaded you to try his product? For many people, the answer is never. Most people are really put off by invasive marketing techniques. So much so that less than 20 percent of marketers gain high quality leads from outbound tactics.  

With traditional marketing strategies rapidly falling out of fashion, how does one generate leads? Mom-and-pop companies and large businesses have both benefitted from a successful inbound marketing strategy designed to create interest in their goods and services.

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Website Design Secrets That Increase Lead Generation

A solid website is an important part of generating leads and boosting conversion rates. Nobody wants to spend their time trying to navigate a frustrating website that’s hard to read, which is precisely why user experience (UX) is such an important part of web design.

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Reasons Why Inbound Marketing Triumphs over Outbound Marketing

For the past few years now, inbound marketing has been one of the hottest topics of conversation at the business table. It generated a lot of buzz among marketing departments for its new and unorthodox ways of attracting customers. It capitalized on a culture of information-hungry people. Instead of forcing your brand onto consumers through aggressive advertising, inbound marketers would educate and provide meaningful discussions in their specific field. This helped to attract customers to their product in a natural, less invasive way.

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Learn How to Simplify the Process of Great Web Design

One of the most important decisions you will ever make for your business is selecting a great web design firm, because your website directly affects how people view your company. 

 

The web design process can be overwhelming, so we wanted to show you step-by-step how great websites are created. This free whitepaper guides you from start to finish and points out common pitfalls along the way. 

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