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Best Practices for Using Emojis in Marketing

In the marketing days of yore, seeing a little yellow smiley face would have given some business professionals a heart attack. Using something as “unprofessional” as an emoji in your marketing material would have been considered a faux pas.

Well, times are changing.

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3 Strategies for Earning Better Backlinks in SEO

There was a time when backlinks were the bread  🍞 and butter 🧈 of search engine optimization. Back in the wild west days of SEO, it didn’t even matter if those backlinks were good ones as long as you had plenty pointing back to your website.

Backlinks are still important to search engine algorithms today. SEO has become more nuanced and complex since those early days, but backlinks still play an important role in how search engines index your content. According to Backlinko, the number one result on Google's results page for any given keyword posses an average of 3.8x more backlinks than rankings 2 through 10. 

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7 of the Best PPC Strategies to Use in 2021


Pay-per-click (PPC) advertising is a key component of digital marketing strategy that increases a business' visibility and drives traffic based on targeted keyword searches. PPC can give small businesses a competitive advantage in crowded landscapes where earning organic traffic may be challenging.

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Is Influencer Marketing a Viable Strategy in 2021?

Social media introduced a powerful new way of marketing to consumers through influencers. Influencers may have earned themselves a bad rap over the years for shameless plugs and product promos, but it’s hard to argue with the numbers.

In 2019, the influencer marketing industry was worth about $8 billion. With nearly 80% of businesses using influencer marketing, the industry is expected to almost double and hit $15 billion by 2022.

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What Are the Most Effective Tools in Email Marketing?

Email might be one of the oldest internet platforms, but that doesn’t mean it’s obsolete. Email generates incredible returns on investment, bringing back an average of $38 for every dollar spent.

You read that right: 3,800% ROI. But you’re going to see those numbers only if you properly manage your email marketing campaigns.

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7 Key Steps to Integrating Video on Your Website

Video is great for connecting with your audience. It is effective at encouraging viewers to take action. Whether you want them to sign up for more information or make a purchase, a well-crafted video that’s properly placed on your site can do more than walls of text ever could.

In this article, we’re highlighting the best practices for using video to drive engagement and conversions on your site.

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Inbound vs. Outbound: Use Pull Marketing When Push Doesn't Work

Have you ever tried to push a door open when the sign clearly says “pull?” It usually doesn’t work out very well, and you end up going nowhere. The same is true for your company’s marketing: if you push when you should pull, you'll be unable to budge the door, and you’ll look dumb and embarrassed.

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How Video Marketing Impacts Your Website’s SEO and Social Media Accounts


 

Cisco forecasts that by 2021, video will drive 82% of all internet traffic. Marketers must accept this disruptor and prepare for it. People love video because it’s a “quick win.” We can consume content without reading an entire blog. We can see products we are evaluating for purchase and watch them in use. People are spending more than an hour every week watching video on social media.


So the question is: How can I use video marketing to benefit my business?

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Learn How to Simplify the Process of Great Web Design

One of the most important decisions you will ever make for your business is selecting a great web design firm, because your website directly affects how people view your company. 

 

The web design process can be overwhelming, so we wanted to show you step-by-step how great websites are created. This free whitepaper guides you from start to finish and points out common pitfalls along the way. 

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Leasing Keywords versus Owning Keywords

PPC (Pay-Per-Click ads, the Sponsored links and purchased ads on Google search) is immediate, but organic is everlasting. Paid is easy, while organic has to be earned. Paid converts, but not as well as organic. So why would you keep spending all of your money on PPC campaigns, while ignoring organic?

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