Have you ever tried to push a door open when the sign clearly says “pull?” It usually doesn’t work out very well, and you end up going nowhere. The same is true for your company’s marketing: if you push when you should pull, you'll be unable to budge the door, and you’ll look dumb and embarrassed.Read More
Cisco forecasts that by 2021, video will drive 82% of all internet traffic. Marketers must accept this disruptor and prepare for it. People love video because it’s a “quick win.” We can consume content without reading an entire blog. We can see products we are evaluating for purchase and watch them in use. People are spending more than an hour every week watching video on social media.
So the question is: How can I use video marketing to benefit my business?Read More
One of the most important decisions you will ever make for your business is selecting a great web design firm, because your website directly affects how people view your company.
The web design process can be overwhelming, so we wanted to show you step-by-step how great websites are created. This free whitepaper guides you from start to finish and points out common pitfalls along the way.Read More
PPC (Pay-Per-Click ads, the Sponsored links and purchased ads on Google search) is immediate, but organic is everlasting. Paid is easy, while organic has to be earned. Paid converts, but not as well as organic. So why would you keep spending all of your money on PPC campaigns, while ignoring organic?Read More
Large companies agree on the growing ineffectiveness of outbound, with “approximately 32% of survey respondents whose companies identify as primarily outbound organizations [typically larger companies] call[ing] paid advertising the most overrated marketing tactic” and that they are essentially throwing dollars at big budgets containing traditional media because that’s how it’s always been done.Read More