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Google to Begin Mobile-First Indexing

 

 

More than half of all internet usage happens on mobile devices and since Google rewards websites that have a great UI/UX experience, it is not surprising they are looking a lot harder at the mobile version of a website and asking, “Is it up to snuff?”

 

A website with no mobile formatting leads to a weird and cattywampus mobile experience, so Google began placing a greater emphasis on “mobile-friendly” websites in 2015, ranking them higher than unresponsive websites. And, as we learned at HubSpot’s Inbound 2017, experts predict 80% of all internet usage will be mobile by 2019.

 

Mobile-first indexing is in testing, so let’s get ready by looking at how responsive design and mobile-first design are different and how your business may be affected by it.

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What Is Mobile First Web Design and Why Should You Care

 


Has there ever been a piece of technology so embraced by our tech-hungry population as smartphones?

Data by Pew Research Center in 2015 showed that 68 percent of Americans used smartphones and 45 percent used tablets. Today, these numbers are likely even higher. We’ve become addicted to staying connected while on the go, and the internet is responding in kind.

Consider the 2015 update to Google’s search algorithms, affectionately dubbed “mobilegeddon”, which noticeably improved the organic Search Engine Ranking Position (SERP) of sites optimized for mobile viewing. Naturally, mobile optimization has been a hot issue in the past few years. With Google leading the charge, sites are rushing to adapt their frameworks to better cater to mobile users.

This brings us to the concept of a mobile-first approach to web design: A web development concept all business owners need to be aware of.

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