“Quality score is one of the single most important metrics in Adwords and also one of the most ignored. No other metric has the impact that a bad, or good, quality score can have on a campaign.”  – Brent Wildman, Search Marketing Manager

There has been an update to how we view and access Google’s Quality Rating and the relevance of keywords to your ads. Due to these visual changes to reporting, advertisers are now able to easily identify underperforming metrics and compare changes and updates to historical performance.

Constant changes to search algorithms have a tendency to keep SEO professionals on their toes. It’s a fast-paced game and the rules are always shifting. Google updates its ranking algorithm at least once a year and oftentimes more. To stay ahead of your game, you have to keep track of the changes in the cast of characters on the algorithm update roster. There are more than a few worth particular consideration.

For all the talk spread across the internet about the virtues of content marketing and best SEO practices, we’re surprised to see that many businesses still don’t understand the true nature of the relationship between the two. Content marketing drives SEO. SEO powers content marketing. In many ways, they’re simply two sides of the same coin.

There’s no such thing as free access. Whichever direction you’re taking it in, you’re always spending time, money or resources on your digital marketing campaign. When it comes to PPC, there’s a much more intimate and immediate sense of your expenses. It’s right there in the name after all, “pay per click,” and since you are paying, you may want to keep a few best practices in mind when you’re developing your PPC landing page.

If you’re trying to create an online presence for yourself, you’ll need to stay up-to-date with news regarding Google’s algorithms. The nature of SEO is constantly changing, and this means what might have worked a year ago is no longer the best plan of action – especially if you’ve been known to practice black-hat tactics in the past.

While it’s known for its rapid changes, there’s one component that always stays the same: keyword research. If your goal is to build a website by following the principles of inbound marketing, you’re going to know how to research keywords and use them properly. Here’s how you can get started.

In many ways, your AdWords Quality Score is the gatekeeper to a successful paid search marketing campaign. Google has a vested interested in keeping both its users and advertisers happy, and as such, must balance the ads that businesses want to promote with the user experience of the searchers. It accomplishes this by assigning a quality score to each keyword used in a marketing campaign. There are three primary factors contributing to this metric:

• Click-through rate
• Ad relevance to keyword or search query – relevance of keyword/search query to ad
• Landing page quality and relevance to keyword or search query

The success of these factors can make or break a marketing campaign. As such, all business owners should be invested in how to improve their quality score and get more out of their marketing budgets.

In 2000, Google introduced a service called AdWords. It allows businesses to pay for space on Google’s front page – the mecca of all billboards.

Over the last 17 years, Google has expanded on its original concept quite a bit by creating Ad Extensions and Price Extensions. They are separate pieces of the search engine giant’s advertising puzzle.

In this blog, we will break down how all of these terms are defined and how they benefit your business.

In our age of limitless information, it’s crazy how misunderstood SEO is.

SEO misinformation is passed around the internet like workout tips are passed around groups of steroid-injecting muscle heads on the bench press. We’re not sure about you, but we’re tired of website owners with mild SEO success flexing at us and saying “Check me out! It obviously works, bro!”

The internet is fertile ground for anecdotal evidence and bad advice. Here are a few of the worst offenders that we see time and time again.

When it comes to online search, there’s no denying that Google is the current king.

And with 80 percent of the total desktop search market share, Google’s position is tough to argue.

To stay on top, Google is constantly refining its search algorithm to deliver more relevant and helpful results to its users. And while minor changes happen constantly, every once in a while Google will make a major adjustment that sends shockwaves throughout the Internet. Those seismic shifts have created something akin to Google eras.

Search Engine Optimization (SEO), is a tricky beast. Most clients have a vague idea of what it is (something to do with keywords, showing up somewhere in search rankings, etc. etc.), but it’s not as simple as all that.

Without going too far down that rabbit hole of SEO definitions, today let’s focus on one style of SEO that all website owners should know if they hope to rank well in organic search: off-page SEO.