Now that 2019 is in full swing, we’d like to talk about one of our favorite subjects: SEO. Last year provided some interesting updates to the SEO world, including the rise of voice queries and topic clusters, and we expect 2019 to do the same.

But today, we’d like to avoid talking about SEO strategies that take months and months to implement. If you want to hit the ground running in 2019, we suggest looking at these quick SEO wins and seeing what you can do for your own site as the year begins.

Data is the driving force of website design. Changes should never be made on a whim; every change requires an investment of time and resources, and website owners shouldn’t consider making changes before ensuring that they’re justified. This applies to both small site owners making their way in the world and bigger agencies that need to defend their marketing spend to stakeholders.

Of course, different types of testing structures provide different information on website performance. Below, we’ll review a few of the most common options that marketers use.

Many marketers consider pay-per-click (PPC) ads to be an important component of any successful marketing campaign. Strong PPC ads drive traffic to your website, increase conversions, and build brand authority using targeted keywords and complementary content. Businesses need internet users to interact with these ads in order to justify money invested in their PPC campaigns, and user interaction is most often measured through an ad’s click-through-rates (CTR).

Here’s how you can optimize your AdWords PPC campaigns to maximize CTR and create successful ads that convert.

Facebook’s ad auction system provides a flexible and cost-effective solution to digital marketing – provided that you’re taking the right approach. With different bidding options, campaign goals, and optimization choices, it’s tantamount to your success to understand the underlying mechanics in order to employ the right strategy for your marketing campaign.

Content marketing and SEO go hand-in-hand, like fries and a milkshake or peanut butter and jelly. It’s not the brightest idea to do one without the other. The issue is that SEO is a dynamic and tumultuous enterprise. As the rules of the SEO game continually shift, your content marketing strategy needs to similarly adjust. Enter: topic clusters.

Getting seen by your target audience is no small feat. You're competing with hundreds, if not thousands, of competitors in your industry all vying for the same eyeballs. It's why just having a website up isn't enough, and why SEO is such a vital part of any marketing strategy.

But what good are all your efforts to be seen if Google and other search engines don't even realize you're there?

While hindsight can be 20-20, there’s no substitute for proper planning. There’s a lot that goes into designing a website, but one frequently overlooked aspect is search engine optimization (SEO). Many forget that SEO should be part of the initial process rather than a mere afterthought, and that mistake can cripple marketing efforts and render websites ineffective shortly after launch.

Around this time last year, we did a roundup of the top SEO trends in 2018 that website owners could use to improve their page rankings. We hope you took some of those tips on board and managed to improve your SERP results over the past year!

As we’re now in Q4 of 2018, we figured it’d be the perfect time to do another SEO roundup—this time discussing seven of the best SEO practices you can use to boost your results as we move into 2019.

Link building, for a long time, has been considered an important ranking factor. Backlinks are Google's go-to ranking signal, with each of these links considered as "votes" for your website and content.

Even so, a growing tribe of webmasters have noticed a decline in their link-building value:

• Link spamming—the out-of-context links on websites, discussion forums, blog comments, guestbooks, etc.—is getting devalued and will not rank your site anywhere.
• Google's ambiguous Penguin update is making marketers rethink or avoid link schemes completely.

The truth is, you can't ignore link building. A website can't really rank well without its two undisputed ingredients—content and links that point to its site.

Search engine optimization (SEO) is an ever-changing beast that at times is difficult to tame. Google and other popular search engines continually adjust their algorithms and assessment tools to provide the types of results that are most likely to satisfy those doing the searches.

For some online marketers, those changes represent threats to their businesses. Yet, those who take proactive steps to improve their SEO strategies and tactics will find opportunity in changes employed by search engines. The following tips will help you create opportunities for improving your online marketing efficiency.