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4 Ecommerce Marketing Tips That Sell

Online shopping as we know it today has now been around for more than 25 years. A guy named Phil in Philadelphia bought a Sting C.D. online way back in 1994, and ecommerce officially began. 

Fast forward to today, and marketing your product or service offerings in the digital space is a non-negotiable for most businesses today. You reach more potential customers, get more targeted with advertising, and can use data to refine the shopping experience. 

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Is the F Pattern Still Worth Considering in Your Content Marketing?

 

For almost 15 years, the F pattern has dictated the world of digital marketing and web design. Designers and content creators have worked tirelessly to make their web pages conform to their visitors’ gaze. Now, in 2020, it’s time to rethink the F pattern. Is it still effective? Or have website visitors’ viewing habits changed over the years? 

 

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What Is the Dark UX?

A good user experience (UX) is what every web designer strives to achieve. Typically, if you’re a good web designer, you try to learn what website visitors want and do your best to make their experience as positive as possible.

But sometimes, companies don’t care about their customers and focus only on their own agenda. 

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6 UI/UX Principles of High-Quality Mobile App Design

In 2019, there were over 204 billion app downloads worldwide, with 10 billion from the United States alone. App downloads have grown by an impressive 45% since 2016 and show no signs of stopping.

Clearly, people are always looking for new apps to make their lives a little easier. At least, that’s the goal.

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What Is Learnability in UX Design?

Learnability is how quickly a person can learn to use something. It can be a TV remote, a new blender, a piece of software, or even a website.

People tend to gravitate toward items that are easy to learn, and they avoid difficult, frustrating processes. Make it easy on them, and increase the learnability of your website by using proper UX design.

 

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7 Basic Website Elements That Kill Your Conversions

Your website is the online face of your company. It’s where people learn about your business, ask questions, and most importantly, make purchases. At least, that’s the dream.

 

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The Critical Designer-to-Developer Handoff

Completing an effective handoff from the webpage designer to the developer is key to realizing a project that satisfies the client and works as intended. After all, the designer has invested a lot of time creating innovative designs and wants to make sure all that effort is translated during development.

Why jeopardize all that work with a bad baton pass?

 

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Top Directory Listings of the Best Web Design Firms

The old saying “it’s hard to find good help these days” may, in fact, have first been uttered by a struggling site owner looking for the best web design company.

And trust us when we say that we understand! It’s not easy to find a web design firm that’s capable of meeting your project goals while staying within your budget, which is why we’d like to take a moment to review a few of our favorite web design directories that can help companies find an agency that suits their needs.

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4 UX Design Concepts Businesses Are Incorporating

Posted on May 21, 2018 by Matt Stewart

 

User Experience (UX) design is a principle that involves improving each viewer’s browsing experience by enhancing the accessibility and usability of your page. It’s not a new concept—we’ve reviewed it in previous blogs—but there are still businesses that don't fully understand its importance and why they need it.

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Fidget Spinners and Your Brand

Posted on July 20, 2017 by Alex Jartos

In our ever-evolving world of digital technology, we are frequently exposed to new trends, particularly in UI/UX. For example, a few years ago, some crafty developer came up with the animated scrolling technique known as “parallax.” Even if you haven’t heard that term, you’ve most likely experienced parallax somewhere along your online journey. This is because we have a tendency to want new technology and be the one with the shiny toy.

But is that always a good idea? Sometimes, by adopting new trends, you lose focus on your brand and objectives in favor of simply having wow-factor. Think of Fidget Spinners. They’re fun, trendy and the newest toy. But do they make sense for everyone you know?

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