In our ever-evolving world of digital technology, we are frequently exposed to new trends, particularly in UI/UX. For example, a few years ago, some crafty developer came up with the animated scrolling technique known as “parallax.” Even if you haven’t heard that term, you’ve most likely experienced parallax somewhere along your online journey. This is because we have a tendency to want new technology and be the one with the shiny toy.
But is that always a good idea? Sometimes, by adopting new trends, you lose focus on your brand and objectives in favor of simply having wow-factor. Think of Fidget Spinners. They’re fun, trendy and the newest toy. But do they make sense for everyone you know?