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The Growing Integration of Web Design and the IoT

Web design is always influenced by new devices and features. One of the latest iterations is the "internet of things," or IoT. IoT can mean many things, but as it relates to web design, it centers around smart technology and connected devices. This can be as simple as smart lighting to something more complex like a smart assistant, which can control everything from refrigerators to locks and thermostats. So, how can you build a website that’s user-friendly for IoT?

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Usability Testing Tools for Your Website

These days, it’s not enough to have a website. While having an online presence is essential, a good website isn’t just about looking pretty. With changes coming to the Google algorithm, websites must also be designed with usability in mind. Usability refers to how easily visitors can browse and interact with different components. It also refers to accessibility. 

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Top 6 Web Design Trends That Generate Debate

The words “contentious” or “controversial” used in the same breath with “web design trends” might seem a little weird—unless you’re heavily entrenched in the world of graphic and web design. But just like any other industry, web design isn’t immune to trends. Some trends are so enduring that they become timeless principles, like using legible fonts or ensuring that your color palette isn’t too intense for viewers’ eyes. 

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Are These Web Design Elements Ruining Your Conversions?

Conversions are crucial key performance indicators (KPIs) for marketing and web design departments. The more conversions you have, the more you can assume that your design tactics are effective.

Some ideas, while well-intentioned, may not be data-driven or actionable. This, in turn, forces web designers and developers to implement website elements that may be doing more harm than good. Sometimes jumping on a design trend bandwagon isn't the best idea.

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4 Ecommerce Marketing Tips That Sell

Online shopping as we know it today has now been around for more than 25 years. A guy named Phil in Philadelphia bought a Sting C.D. online way back in 1994, and ecommerce officially began. 

Fast forward to today, and marketing your product or service offerings in the digital space is a non-negotiable for most businesses today. You reach more potential customers, get more targeted with advertising, and can use data to refine the shopping experience. 

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Is the F Pattern Still Worth Considering in Your Content Marketing?

 

For almost 15 years, the F pattern has dictated the world of digital marketing and web design. Designers and content creators have worked tirelessly to make their web pages conform to their visitors’ gaze. Now, in 2020, it’s time to rethink the F pattern. Is it still effective? Or have website visitors’ viewing habits changed over the years? 

 

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What Is the Dark UX?

A good user experience (UX) is what every web designer strives to achieve. Typically, if you’re a good web designer, you try to learn what website visitors want and do your best to make their experience as positive as possible.

But sometimes, companies don’t care about their customers and focus only on their own agenda. 

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6 UI/UX Principles of High-Quality Mobile App Design

In 2019, there were over 204 billion app downloads worldwide, with 10 billion from the United States alone. App downloads have grown by an impressive 45% since 2016 and show no signs of stopping.

Clearly, people are always looking for new apps to make their lives a little easier. At least, that’s the goal.

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What Is Learnability in UX Design?

Learnability is how quickly a person can learn to use something. It can be a TV remote, a new blender, a piece of software, or even a website.

People tend to gravitate toward items that are easy to learn, and they avoid difficult, frustrating processes. Make it easy on them, and increase the learnability of your website by using proper UX design.

 

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7 Basic Website Elements That Kill Your Conversions

Your website is the online face of your company. It’s where people learn about your business, ask questions, and most importantly, make purchases. At least, that’s the dream.

 

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