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Four Lessons We Have Learned From Using Illustration for Marketing Storytelling

The power of storytelling is taking hold in the marketing world, and for good reason—it works. As humans, we’re predisposed to love a good story. They resonate in our minds and teach us about ourselves.

In service of this, companies are gearing their marketing towards storytelling across all fronts—web design, social media, email marketing, and more. And in our experience as a web design firm, we've noticed that one particular strategy can yield great results in this respect: Illustrations!

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Fidget Spinners and Your Brand

Posted on July 20, 2017 by Alex Jartos

In our ever-evolving world of digital technology, we are frequently exposed to new trends, particularly in UI/UX. For example, a few years ago, some crafty developer came up with the animated scrolling technique known as “parallax.” Even if you haven’t heard that term, you’ve most likely experienced parallax somewhere along your online journey. This is because we have a tendency to want new technology and be the one with the shiny toy.

But is that always a good idea? Sometimes, by adopting new trends, you lose focus on your brand and objectives in favor of simply having wow-factor. Think of Fidget Spinners. They’re fun, trendy and the newest toy. But do they make sense for everyone you know?

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Icon Design for Your Website

Whether you’re coming up with a brand new website or redesigning an old one, icon design is an important step that many people tend to leave out. In fact, icons are just as important as content and custom website design. They’re a fundamental part of user experience (UX) that makes websites easier to navigate while also giving you the opportunity to play around with designs and show a little bit of your personality in the process.

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Unforgettable Web Design for Unforgettable Brands

Your brand is unique.

Yes, it’s true. In the words of Barney the Dinosaur: “There isn’t another in the whole wide world who can do the things you do.”

We promise that’s the last time we’ll ever quote Barney. But the point stands: Your brand has its own unique selling points that draw your customers in and compel them to start down the long road toward conversion. Your website design is how you show off these assets.

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Expectations for a Website Redesign

 

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3 Must-Haves for Your Website

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10 Reasons You Need a Business Pinterest Page

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Top Social Media Tools

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Is 2014 the Year for a Website Redesign?

 

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Advertisers Win Big on Super Bowl Sunday: Top 10 Super Bowl Ads

On the most anticipated of TV watching days for football fans and advertisers alike, Madison Avenue brought its Sunday best game to Super Bowl XLVIII. It was a night filled with commercials crafted by skilled Super Bowl advertisers about the usual fare:

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