Your ecommerce landing pages are an important piece of your website development puzzle if you’re an online vendor. As such, it’s crucial that you understand how to develop and design ecommerce landing pages in a way that resonates with visitors—and enough to compel conversions. 

Online shopping as we know it today has now been around for more than 25 years. A guy named Phil in Philadelphia bought a Sting C.D. online way back in 1994, and ecommerce officially began. 

Fast forward to today, and marketing your product or service offerings in the digital space is a non-negotiable for most businesses today. You reach more potential customers, get more targeted with advertising, and can use data to refine the shopping experience. 

From small garage-based retailers to massive global corporations like Amazon, there’s a lot of competition in the ecommerce world. The more competition there is, the better your site needs to be to stand out. If you want to make waves and drive sales, here are a few ecommerce website design musts that’ll make a big difference for your business.

Checkout is, without question, the most important part of your eCommerce flow. The last thing you want to do is slip up in your UX design and drive customers away at the checkout page, wasting all the work you put into finding and bringing them into your marketing fold.

You made it to the finish line. Your customers are on your checkout page.

This is the most crucial part of your sales funnel can be one of the trickiest areas to optimize. Customers often feel last-minute resistance before committing to a purchase, and if your shopping cart doesn’t give them that oh-so-important feeling of security they need to go through with the buy, you’ll be leaving money on the table.

The last thing you want to do is drive customers away at the point of purchase with a confusing ordering experience. We recommend looking at the following issues to make sure your eCommerce checkout experience isn’t the thing keeping your visitors from converting.

If you’ve followed any of our previous blog posts, you may have noticed that we’re not big fans of clutter in web design. Websites rife with distracting text and imagery overwhelm users and steal attention away from the most important aspects.

Here are three essential considerations for an e-commerce website designed with concise imagery and messaging.

The Creative Momentum CEO and Founder Carl Widdowson is known for his sharp eye and ability to find just the right design for his projects. This is why Hewlett Packard called on him to design a concept they were testing targeted to millennials – that generation of youngsters marketers struggle to understand.

“HP wanted a completely independent site. New design, new URL, new name.” Widdowson continues, “I began doing research on which colors were most compelling to millennials. They are attracted to bright colors. Not neon and not pastel. Somewhere in between. I devised an entire branding strategy and this is what I came up with.”

The best practices for e-commerce navigation differ from other business websites in several key ways. Overall, shoppers should be able to find what they need quickly and easily. If they can’t find it or get frustrated within 5 seconds, they’re out.

We all know that if you want to sell a product online, you need images. And not just any image- high quality images are very important.

Have you ever gone to someone’s eBay listing or shopped online and saw posts that offered a robust description of an item but featured no photos of it or the photo was blurry?

What’s your first thought when you see that?

We don’t know about you, but the first thought that jumps into our minds is a suspicious “Why?”

Why wouldn’t they include a photo or a high quality photo for those websites that have poor imagery? Do they have something to hide? Are they BS-ing us about the condition of the product? Do they not realize the increase in a conversion with a high quality photo versus a poor quality one?

As soon as that idea appears, it plants itself like a weed and is nearly impossible to remove. The sale is pretty much dead at that point, never mind how much effort the seller put into their product description.