Your website might be the most powerful digital marketing tool at your disposal. It can attract potential customers from all corners of the internet, entertain and inform them, lead them down the sales funnel, and then close the deal—as long as it’s done properly. Simply having a website alone doesn't mean it's going to be effective.

From small garage-based retailers to massive global corporations like Amazon, there’s a lot of competition in the ecommerce world. The more competition there is, the better your site needs to be to stand out. If you want to make waves and drive sales, here are a few ecommerce website design musts that’ll make a big difference for your business.

Your landing page is the first impression of your business. It greets visitors and marks an important step in their buyer’s journey. If at any point visitors become frustrated or confused, they’re likely to leave without a second thought. Avoid these eight landing page design mistakes to create a better user experience and convert more of your traffic into sales.

2020 is shaping up to be an interesting year, isn’t it?

There’s a lot going on across the globe right now, and the web design world isn’t immune from the twists and turns that have heretofore defined the decade. It’s always tricky to predict what the future will hold, but based on our experience, we’ve come up with a few notes. These will help give you an idea of what to expect over the coming year and which web design trends will make the biggest impact on 2020.

The public's understanding of websites, the internet, and digital marketing has come a long way over the past few years. We’re more tech-savvy than ever before—so why is there still so much confusion surrounding the world of website design?

Brevity might be the soul of wit, but when it comes to marketing, long-form content rules. We’ve known this to be the case for a while; SEO marketing experts like Neil Patel describe the benefits of long-form content, detailing how longer blog posts are the secret to inbound marketing success.

But we’re not here to talk about the benefits of longer content, numerous as they may be. Instead, we’re looking at a few UX design tips that will support your long-form content assets and guarantee that users stay engaged as they read.

Checkout is, without question, the most important part of your eCommerce flow. The last thing you want to do is slip up in your UX design and drive customers away at the checkout page, wasting all the work you put into finding and bringing them into your marketing fold.

Nobody wants to wind up in development hell. Without a clear roadmap for development or a concrete idea of the core features of your end-product, the development process has a tendency to meander and stall with countless iterations that aren’t necessarily making progress. This is where the concept of a minimum viable product (MVP) comes into play.

If it’s been a couple years since you’ve last redesigned your website, you might be considering an update. Most website redesign projects produce positive effects, given that designers are able to update site assets with the latest and greatest trends, but it’s hard to quantify just how much a redesign will help boost your company goals.

Managers have a bigger responsibility in understanding these UX concepts than their teams. It’s the job of the manager to steer the ship—to lay the groundwork for their teams and then get out of the way and let them do their jobs. But how can you lay the groundwork if you aren’t familiar with the fundamentals of UX design guiding their processes? As a manager, it’s your job to be aware of these issues and make sure that you’re the control tower for your team.