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Matt Stewart

Matt has worked as a Creative/Art Director for over 16 years, specializing in UX/UI design. He has worked as both a designer and developer on projects from an Art Director & lead design for Kellogg's careers site to a front-end developer for Exide Batteries site.
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7 Key Steps to Integrating Video on Your Website

Video is great for connecting with your audience. It is effective at encouraging viewers to take action. Whether you want them to sign up for more information or make a purchase, a well-crafted video that’s properly placed on your site can do more than walls of text ever could.

In this article, we’re highlighting the best practices for using video to drive engagement and conversions on your site.

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When Should a Website Use VR?

In the past few years, virtual reality (VR) has taken off. In 2018, the VR market was worth almost $8 billion. By 2024, experts estimate that it will grow to an astounding $44.7 billion, and the technology is still in its infancy! There’s no doubt that VR will have significant applications in the future.

 

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Basic Elements of Brochure Design

While digital media is certainly dominant in the marketing sphere these days, print media isn’t dead. In fact, it’s still an effective marketing tool that’s often not utilized to its full potential. Studies have shown that print media and direct mail are 20% more persuasive than digital marketing tactics.

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What Is the Dark UX?

A good user experience (UX) is what every web designer strives to achieve. Typically, if you’re a good web designer, you try to learn what website visitors want and do your best to make their experience as positive as possible.

But sometimes, companies don’t care about their customers and focus only on their own agenda. 

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What Is Learnability in UX Design?

Learnability is how quickly a person can learn to use something. It can be a TV remote, a new blender, a piece of software, or even a website.

People tend to gravitate toward items that are easy to learn, and they avoid difficult, frustrating processes. Make it easy on them, and increase the learnability of your website by using proper UX design.

 

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7 Basic Website Elements That Kill Your Conversions

Your website is the online face of your company. It’s where people learn about your business, ask questions, and most importantly, make purchases. At least, that’s the dream.

 

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These Web Design Elements Stood the Test of Time and Will Convert

Design trends always come and go. When it comes to websites, we’ve all but forgotten the era of busy page layouts from the turn of the century, and the Flash-enabled sites of the early 2000s are at best, a distant memory. Although those trends are gone, these "ancient" sites played an important role in establishing modern web elements conventions that consistently convert website visitors.

If you want to know how to convert website visitors, look to the past and use these time-tested web design elements.

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The Critical Designer-to-Developer Handoff

Completing an effective handoff from the webpage designer to the developer is key to realizing a project that satisfies the client and works as intended. After all, the designer has invested a lot of time creating innovative designs and wants to make sure all that effort is translated during development.

Why jeopardize all that work with a bad baton pass?

 

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A Deep Dive Into Corporate Logo Design Creation

Logos are an integral part of a company’s brand identity, and logo design is one of the most important projects that a new business will go through. Even logos that might look like they only took half an hour to come up with most likely involved a design process involving multiple artists and approved by an entire boardroom.

Let’s take a deep dive into the corporate logo design process to better understand what’s going on when you hire an agency to design a new logo.

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Important Considerations for and Types of Nav Menus

When users visit a website, they expect to find the content they need with ease. The navigation bar is the simple design element that facilitates this. However, don’t let the simplicity of its concept allow your designers to neglect it, as it is one of the most important aspects of your overall design.

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