There’s a long history to the changes Google has made to its algorithm over the years, but in 2018, SEO best practices suggest that ranking high on search engine results pages (SERPs) boils down to relevancy and user intent. In other words, Google’s aim is to deliver high-quality pages that best match the user’s search.

Mobile is one of the fastest-growing marketing channels of 2018. Maybe that’s because mobile isn’t just a channel. It’s a platform. It’s a strategy. And for some, it’s a way of life.

Research published in the Internet Trends 2017 Report highlights this well. Look at how fast mobile use has grown since 2008. In 2016, it reached a full 3.1 hours per day—far outpacing desktops, laptops, or any other type of connected device.

The first major Google update that put the spotlight on local SEO came in 2016 with Possum. Multiple iterations since have continued to refine algorithms that affect local SEO with increased focus. The rules of the game are in a state of perpetual flux, which is why you need to stay informed on what lands hits in your area. Some of your work starts right on your homepage with on-site SEO, part of it involves reaching out, and the rest is about using the tools that Google provided to make your local search just a bit friendlier.

The SEO community presents few authoritative voices amidst the endless crowd of upstarts, self-proclaimed gurus, and DIY enthusiasts. Taken in combination with the regular updates to Google algorithms that fuel constant shifts in SEO, the inevitable result is a community plagued by rumors and misconceptions. To help clear the muddied waters, here are a few SEO myths that belong up there with Bigfoot and fan death.

Image optimization is often treated as an afterthought for SEO, which is exactly why you need to master it. Effective SEO isn’t just about optimizing your site; it’s about optimizing in ways that your competitors haven’t covered. Doing this will give you an edge in organic search. In that respect, image optimization is a great place to start.

Use this guide to check each image on your page and ensure that your image SEO is up to par.

SEO is one of those perennial web design topics we never get tired of discussing. We all know the importance of SEO for your website, and thanks to the proliferation of SEO strategies over the past few years, there are plenty of options that don’t cost a thing!

What is average click-through-rate and why does it matter? The average CTR is one of the most important metrics for any digital marketer looking to drive more traffic to their website. It is calculated by dividing total clicks by total impressions, then multiplied by 100. The equation will look like this:

CTR=(total clicks/total impressions) x 100

Google has an agenda to push and it is very clear what it is. For years now, Google has been pushing for a more mobile friendly internet experience. In 2015, Google announced “Mobilegeddon,” the first algorithm to prioritize sites that are responsive or mobile friendly. In 2016, Google revealed to webmasters that they will be moving towards mobile-first indexing and in 2017, mobile-first indexing began rolling out. On February 26, Google offers a new easy-to-use tool, the Speed Scorecard, that uses the Chrome User Experience Report to help you compare your site against competitors in page load time.

The Problem

In Spring of 2017, we were approached by an e-commerce company struggling with sales. Here’s a little background information on the company and their problem.

Here are the metrics the month prior to The Creative Momentum taking over:

SEO is the backbone of content writing and getting your website seen. But with so many voices offering SEO best practices, it can be hard to tell which pundits offer the most updated, trustworthy advice. To help you narrow down your search, we recommend the following five blogs.