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The Growing Role of Voice Search in SEO

If you want to drive traffic to your site, you need to follow search engine optimization (SEO) best practices. These days, as more and more people rely on voice assistants through mobile or smart home devices, it’s not enough to rely on optimized text. This means that any business with a website better learn how to account for the impact of voice search on their SEO strategy.

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7 Key Steps to Integrating Video on Your Website

Video is great for connecting with your audience. It is effective at encouraging viewers to take action. Whether you want them to sign up for more information or make a purchase, a well-crafted video that’s properly placed on your site can do more than walls of text ever could.

In this article, we’re highlighting the best practices for using video to drive engagement and conversions on your site.

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Keyword Research – The Beginner’s Guide to SEO

Search engine optimization (SEO) and keywords go together like wine and cheese. It’s nearly impossible to talk about one without discussing the other.

Keywords are what attract search engine crawlers to your website. When someone searches for “ice cream,” Google heads out into the internet for every instance of “ice cream” or related terms and brings back the best results. If your web page doesn’t mention any terms or phrases related to ice cream, you’re not going to show up.  

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What to Expect From Google’s Page Experience Update for SEO

Brace yourself!

Google is tinkering with their algorithm again, and that means more changes for website owners and developers. This time, their focus will be on prioritizing sites that have a great user experience.

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Why You Should Use Pillar Pages for SEO

Buildings crumble without a solid structure and foundation. Similarly, websites metaphorically start to crumble when strong pillar pages aren’t doing the heavy lifting. 

At least, that’s the way SEO winds are blowing these days. 

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The Future of Voice Search (Or is it Already Here?)

Modern, interconnected smart technology presents a unique challenge for SEO. Smart devices make it seem like The Jetsons have replaced The Joneses, and new Internet of Things technology has search engine optimizers rushing to keep up. 

Users don’t want Rick Astley to start singing from a smart speaker when they ask for a banana bread recipe. That’s where voice search, and proper search engine optimization for voice search, comes into play.

 

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Is SEO Dead in 2020?

The short answer to the question "Is SEO dead?" is an emphatic no. A longer answer is yes, parts of SEO die and are reborn all the time. The creepy, kind of fun answer is that SEO is an undead zombie witchcraft practice that continues to walk the web no matter how hard hipster web designers try to kill it. 

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The Evolution of SEO According to Google’s Search Algorithm

We’ve come a long, long way from the prehistoric internet days of the early 1970s. The history of the internet is a wild science fiction ride through Cold War scares, university halls, and that weird period that was the ‘90s.

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The Best SEO Plugins, Extensions, and Tools Worth Looking At

There are so many SEO plug-ins, extensions and add-ons out there that it can be intimidating to figure out which ones are actually worthwhile. Keeping up with SEO best practices in 2020 is already time- consuming; who has the time to test the plethora of tools promising to make the job easier?

We do! 🙋🙋‍♂️

So without further ado, here are the most popular plugins, extensions and tools to boost your website SEO and attract more inbound traffic.

 

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Link Building 101: What It Is, Outbound vs. Inbound, White Hat vs. Black Hat

Search engine optimization (SEO) is an intricate, interconnected content marketing puzzle, and link building has always been a significant piece of that puzzle. Popular SEO gurus like Moz refine their link building 101 guidelines every few years, but the consensus remains the same: links are important.

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