The first major Google update that put the spotlight on local SEO came in 2016 with Possum. Multiple iterations since have continued to refine algorithms that affect local SEO with increased focus. The rules of the game are in a state of perpetual flux, which is why you need to stay informed on what lands hits in your area. Some of your work starts right on your homepage with on-site SEO, part of it involves reaching out, and the rest is about using the tools that Google provided to make your local search just a bit friendlier.

The SEO community presents few authoritative voices amidst the endless crowd of upstarts, self-proclaimed gurus, and DIY enthusiasts. Taken in combination with the regular updates to Google algorithms that fuel constant shifts in SEO, the inevitable result is a community plagued by rumors and misconceptions. To help clear the muddied waters, here are a few SEO myths that belong up there with Bigfoot and fan death.

Image optimization is often treated as an afterthought for SEO, which is exactly why you need to master it. Effective SEO isn’t just about optimizing your site; it’s about optimizing in ways that your competitors haven’t covered. Doing this will give you an edge in organic search. In that respect, image optimization is a great place to start.

Use this guide to check each image on your page and ensure that your image SEO is up to par.

SEO is one of those perennial web design topics we never get tired of discussing. We all know the importance of SEO for your website, and thanks to the proliferation of SEO strategies over the past few years, there are plenty of options that don’t cost a thing!

What is average click-through-rate and why does it matter? The average CTR is one of the most important metrics for any digital marketer looking to drive more traffic to their website. It is calculated by dividing total clicks by total impressions, then multiplied by 100. The equation will look like this:

CTR=(total clicks/total impressions) x 100

Google has an agenda to push and it is very clear what it is. For years now, Google has been pushing for a more mobile friendly internet experience. In 2015, Google announced “Mobilegeddon,” the first algorithm to prioritize sites that are responsive or mobile friendly. In 2016, Google revealed to webmasters that they will be moving towards mobile-first indexing and in 2017, mobile-first indexing began rolling out. On February 26, Google offers a new easy-to-use tool, the Speed Scorecard, that uses the Chrome User Experience Report to help you compare your site against competitors in page load time.

The Problem

In Spring of 2017, we were approached by an e-commerce company struggling with sales. Here’s a little background information on the company and their problem.

Here are the metrics the month prior to The Creative Momentum taking over:

SEO is the backbone of content writing and getting your website seen. But with so many voices offering SEO best practices, it can be hard to tell which pundits offer the most updated, trustworthy advice. To help you narrow down your search, we recommend the following five blogs.

Voice-enabled products have created a huge buzz in 2018. Earlier this month, Kohler announced a voice controlled toilet seat at CES 2018. The toilet seat will come with either Alexa, Siri, or Google Assistant. We also saw an Alexa-enabled mirror and kitchen gadgets that come with Google Assistant pre-installed. As more devices begin utilizing Alexa & Google Assistant, we can assume that voice search will eventually become the norm. During the Christmas season, Amazon sold “tens of millions” of Echo devices. As marketers, we need to understand how users are interacting with these devices. To help us out, Google released a full document entailing the guidelines to voice search.

The New Year is in full swing, and no doubt, many resolutions have already bit the dust. (Most of us are doomed by February, in fact.) This is actually good news.

Given that most of us are on a quick path to ditching our well-intentioned, yet-charmingly-optimistic goals of fitness, health and wealth, we can soon get back to focusing all our energies on what really matters: SEO.

You think we’re kidding? We thrive on SEO and would gladly sacrifice our health for it. Research estimates that by 2020, SEO spend in the U.S. will reach nearly $80 billion. There’s not a second to waste on outdated SEO tactics, so let’s ring in 2018 by ditching these bad habits once and for all.