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How Video Marketing Impacts Your Website’s SEO and Social Media Accounts


 

Cisco forecasts that by 2021, video will drive 82% of all internet traffic. Marketers must accept this disruptor and prepare for it. People love video because it’s a “quick win.” We can consume content without reading an entire blog. We can see products we are evaluating for purchase and watch them in use. People are spending more than an hour every week watching video on social media.


So the question is: How can I use video marketing to benefit my business?

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The Top 5 SEO Best Practices in 2018

We’re now in Q4 of 2017. That means it’s time to start evaluating your website’s organic reach in 2017. Were you happy with your website’s position in Google’s SERPs? Did traffic increase or decrease? If you have not been ecstatic about your 2017 SEO results, consider these 5 SEO best practices in 2018.

 

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Top 5 Reasons Why Your Website Needs an SEO Audit

What is an SEO audit?

An SEO audit looks at a website and identifies its weaknesses. Now, I’m not talking about just aesthetics, because a website is much more than a beautiful mesh of colors and graphics. An SEO audit takes into account the totality of the website.


Here are the top 5 reasons why your website needs an SEO audit:

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Best Navigation Tips to Improve SEO

If you think Google isn’t looking at the navigation on your website, think again.


For search engines, the goal is to offer users the BEST results. If they don’t, people will stop trusting search engines and that is bad for business.


Usability is a major component of search engine rankings. Google and other search engines analyze how long users stay on a page and adjust their findings appropriately. If the majority of users land on a website and don’t stay for very long, Google realizes the website is either irrelevant or difficult to use.


Here are our top tips to optimize your website navigation.

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How to Prepare Your Website for the Rise of Voice Search

 

In 2016, Google CEO, Sundar Pichai, claimed that 20 percent of mobile searches are voice searches. Between AI-learning via mobile devices and devices like Google Home and Amazon Echo, more users will trust voice search as these technologies become more advanced. This shift will (and already does) affect SEO and UI/UX. And here is why.

 

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Google to Begin Mobile-First Indexing

 

 

More than half of all internet usage happens on mobile devices and since Google rewards websites that have a great UI/UX experience, it is not surprising they are looking a lot harder at the mobile version of a website and asking, “Is it up to snuff?”

 

A website with no mobile formatting leads to a weird and cattywampus mobile experience, so Google began placing a greater emphasis on “mobile-friendly” websites in 2015, ranking them higher than unresponsive websites. And, as we learned at HubSpot’s Inbound 2017, experts predict 80% of all internet usage will be mobile by 2019.

 

Mobile-first indexing is in testing, so let’s get ready by looking at how responsive design and mobile-first design are different and how your business may be affected by it.

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What is Google’s Keyword Quality Score?

“Quality score is one of the single most important metrics in Adwords and also one of the most ignored. No other metric has the impact that a bad, or good, quality score can have on a campaign.”  – Brent Wildman, Search Marketing Manager

 

There has been an update to how we view and access Google’s Quality Rating and the relevance of keywords to your ads. Due to these visual changes to reporting, advertisers are now able to easily identify underperforming metrics and compare changes and updates to historical performance.

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Staying Updated on the Latest Algorithm Updates for SEO

Constant changes to search algorithms have a tendency to keep SEO professionals on their toes. It’s a fast-paced game and the rules are always shifting. Google updates its ranking algorithm at least once a year and oftentimes more. To stay ahead of your game, you have to keep track of the changes in the cast of characters on the algorithm update roster. There are more than a few worth particular consideration.

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How Strategic Content Marketing Boosts SEO

For all the talk spread across the internet about the virtues of content marketing and best SEO practices, we’re surprised to see that many businesses still don’t understand the true nature of the relationship between the two. Content marketing drives SEO. SEO powers content marketing. In many ways, they’re simply two sides of the same coin.

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Basics of Keyword Research & Why It's Crucial to SEO

If you’re trying to create an online presence for yourself, you’ll need to stay up-to-date with news regarding Google’s algorithms. The nature of SEO is constantly changing, and this means what might have worked a year ago is no longer the best plan of action – especially if you’ve been known to practice black-hat tactics in the past.

While it’s known for its rapid changes, there’s one component that always stays the same: keyword research. If your goal is to build a website by following the principles of inbound marketing, you’re going to know how to research keywords and use them properly. Here’s how you can get started.

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