"Shop local" is a movement that encourages buying locally to increase regional economic activity and improve the collective wellbeing of one's community. One way businesses can capitalize on this concept is making sure they are ranking in local search results.Read More
By and large, whether to have or not have a website is no longer a choice for the vast majority of businesses. The real question is: have you leveraged the best web design strategy to support your business and build an effective branding tool?
Any web design team — whether in-house or contracted — should be able to implement a proven design plan. If you’re unsure how your web design strategy connects to your overall marketing and branding, we've got you covered. Keep reading to explore web design strategy in depth, and it's role in boosting your business.Read More
The single-biggest component of digital marketing is arguably search engine optimization (SEO). Consumers turn to search engines like Google, Bing, and Yahoo to research and purchase products and services, so that's where businesses need to show up. The higher your business ranks in search engine results pages - "SERPs" for short - the more traffic to your website and prospects browsing your products and services.Read More
There was a time when backlinks were the bread 🍞 and butter 🧈 of search engine optimization. Back in the wild west days of SEO, it didn’t even matter if those backlinks were good ones as long as you had plenty pointing back to your website.
Backlinks are still important to search engine algorithms today. SEO has become more nuanced and complex since those early days, but backlinks still play an important role in how search engines index your content. According to Backlinko, the number one result on Google's results page for any given keyword posses an average of 3.8x more backlinks than rankings 2 through 10.Read More
Search engine optimization (SEO) is a critical component of digital marketing that focuses on making your website search-friendly in order to improve its rankings in organic search results. While some aspects are always considered best practice, like ensuring metadata is properly attributed, some SEO trends come and go.Read More
Search engine optimizers will be the first to say there is no one-size-fits-all SEO solution for businesses. SEO experts hustle to keep up with algorithm changes and search results impacts.
Of course there are traditional SEO strategies that stand the test of time: keywords, image optimization and high-quality content continue to be cornerstones of effective SEO.Read More
If you want to drive traffic to your site, you need to follow search engine optimization (SEO) best practices. These days, as more and more people rely on voice assistants through mobile or smart home devices, it’s not enough to rely on optimized text. This means that any business with a website better learn how to account for the impact of voice search on their SEO strategy.Read More
Video is great for connecting with your audience. It is effective at encouraging viewers to take action. Whether you want them to sign up for more information or make a purchase, a well-crafted video that’s properly placed on your site can do more than walls of text ever could.
In this article, we’re highlighting the best practices for using video to drive engagement and conversions on your site.Read More
Search engine optimization (SEO) and keywords go together like wine and cheese. It’s nearly impossible to talk about one without discussing the other.
Keywords are what attract search engine crawlers to your website. When someone searches for “ice cream,” Google heads out into the internet for every instance of “ice cream” or related terms and brings back the best results. If your web page doesn’t mention any terms or phrases related to ice cream, you’re not going to show up.Read More
Google is tinkering with their algorithm again, and that means more changes for website owners and developers. This time, their focus will be on prioritizing sites that have a great user experience.