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5 Things We Did to Increase E-Commerce Sales by 622%

The Problem

In Spring of 2017, we were approached by an e-commerce company struggling with sales. Here’s a little background information on the company and their problem.

Here are the metrics the month prior to The Creative Momentum taking over:

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5 Best Blogs to Follow About SEO

SEO is the backbone of content writing and getting your website seen. But with so many voices offering SEO best practices, it can be hard to tell which pundits offer the most updated, trustworthy advice. To help you narrow down your search, we recommend the following five blogs.

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A Summary of Google’s Voice Search Guideline

 

Voice-enabled products have created a huge buzz in 2018. Earlier this month, Kohler announced a voice controlled toilet seat at CES 2018. The toilet seat will come with either Alexa, Siri, or Google Assistant. We also saw an Alexa-enabled mirror and kitchen gadgets that come with Google Assistant pre-installed. As more devices begin utilizing Alexa & Google Assistant, we can assume that voice search will eventually become the norm. During the Christmas season, Amazon sold “tens of millions” of Echo devices. As marketers, we need to understand how users are interacting with these devices. To help us out, Google released a full document entailing the guidelines to voice search.

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New Year’s Resolutions for SEO Mastery

New Year's Resolutions for your SEO

 

The New Year is in full swing, and no doubt, many resolutions have already bit the dust. (Most of us are doomed by February, in fact.) This is actually good news.

Given that most of us are on a quick path to ditching our well-intentioned, yet-charmingly-optimistic goals of fitness, health and wealth, we can soon get back to focusing all our energies on what really matters: SEO.

You think we’re kidding? We thrive on SEO and would gladly sacrifice our health for it. Research estimates that by 2020, SEO spend in the U.S. will reach nearly $80 billion. There’s not a second to waste on outdated SEO tactics, so let’s ring in 2018 by ditching these bad habits once and for all.

 

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"Alexa, what is the future of voice search?"

 

The Jetsons featured 10 robots during its television run in the 1960’s. The robots could shake out a rug, cook, vacuum, do laundry or bathe and clothe their owners in less than 10 seconds. The main robot character, Rosie, had a wonderful and warm demeanor, personifying a hunk of metal we’ve been romanticizing for almost 60 years. She represented an era that would be easier, with robots taking care of menial tasks and waiting on us, hand and foot.

 

The robot characters on The Jetsons were set in 2062, 100 years before the show aired. So that makes us … 44 years early!

 

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4 Steps to Dramatically Decrease your Bounce Rate

Let’s say your last marketing campaign has increased your traffic by 15%. Along with the 15% increase in traffic, you’ve seen a 15% increase in your bounce rate. Was your SEO marketing campaign a success? Are you calculating bounce rate as a major KPI?

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How to Make your PDFs SEO Friendly

It is common practice to optimize your website’s pages so that they can be found by users and the Google Bot. However, did you know that Google also crawls and indexes your PDFs? Google even gives searchers an indicator when there is a PDF in the SERPs.

 

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How Video Marketing Impacts Your Website’s SEO and Social Media Accounts


 

Cisco forecasts that by 2021, video will drive 82% of all internet traffic. Marketers must accept this disruptor and prepare for it. People love video because it’s a “quick win.” We can consume content without reading an entire blog. We can see products we are evaluating for purchase and watch them in use. People are spending more than an hour every week watching video on social media.


So the question is: How can I use video marketing to benefit my business?

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The Top 5 SEO Best Practices in 2018

We’re now in Q4 of 2017. That means it’s time to start evaluating your website’s organic reach in 2017. Were you happy with your website’s position in Google’s SERPs? Did traffic increase or decrease? If you have not been ecstatic about your 2017 SEO results, consider these 5 SEO best practices in 2018.

 

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Top 5 Reasons Why Your Website Needs an SEO Audit

What is an SEO audit?

An SEO audit looks at a website and identifies its weaknesses. Now, I’m not talking about just aesthetics, because a website is much more than a beautiful mesh of colors and graphics. An SEO audit takes into account the totality of the website.


Here are the top 5 reasons why your website needs an SEO audit:

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