We’ve come a long, long way from the prehistoric internet days of the early 1970s. The history of the internet is a wild science fiction ride through Cold War scares, university halls, and that weird period that was the ‘90s.

There are so many SEO plug-ins, extensions and add-ons out there that it can be intimidating to figure out which ones are actually worthwhile. Keeping up with SEO best practices in 2020 is already time- consuming; who has the time to test the plethora of tools promising to make the job easier?

We do! 🙋🙋‍♂️

So without further ado, here are the most popular plugins, extensions and tools to boost your website SEO and attract more inbound traffic.

Search engine optimization (SEO) is an intricate, interconnected content marketing puzzle, and link building has always been a significant piece of that puzzle. Popular SEO gurus like Moz refine their link building 101 guidelines every few years, but the consensus remains the same: links are important.

Something mentioned a lot in web design communities is the idea of SEO best practices. There is an entire subculture of the technology world dedicated to figuring out how the algorithms that Google employs categorize and prioritize search results.

2020 rolls off the tongue a little better than 2019, doesn’t it? It’s a sleek year marking the turn of the decade, and over the past year, we've developed some appropriately sleek new strategies to adapt to the ever-changing SEO landscape. Without further ado, here are seven top SEO strategies to carry you into the coming year.

By now you know that if you’re going to have a website for commercial purposes, it needs to be optimized. In addition to following UX guidelines so that visitors want to spend time on your site, you also need to focus on SEO. Unless you don’t care about being discovered organically, or ranking in search, you need to follow best practices like adding metadata or keyword targeting. But did you know that even the content you create needs to be developed with SEO in mind? Specifically, if you want to integrate video into your website, or leverage it for marketing purposes, it’s essential to make SEO a priority.

Voice search optimization (VSO) refers to the practice of maximizing your company’s search visibility for voice-based queries. 

There’s quite a bit of overlap with your desktop SEO strategy, but there are several key differences in typed vs. spoken queries that produce different results—and it’s crucial that you understand these differences if you want your pages to beat out your competitors’ in the SERPs.

As anyone who has ever dabbled in SEO knows, the algorithms that Google, Bing, and other search engines use to rank the listings on their search results pages are closely guarded secrets. Sure, all search engine companies provide general guidelines for maximizing your site rankings, but the specific factors that are considered, where the data for these factors comes from, and how the factors are weighted against each other are trade secrets on par with that of the Coca-Cola formula.

A picture is worth a thousand clicks. Images can bring life to your webpage, explain concepts that are difficult to write out, and pull in traffic from users with visual appetites – provided that you’re using them correctly. Almost all modern websites use images in their design. Whether that usage is sparing or splendorous, you need to put in the work to optimize your images for search engines.

In the old Western movies and TV shows, it was easy to tell the good guys from the bad guys. The heroes wore white hats (Exhibit A: The Lone Ranger), and the villains wore black hats. Right?

Well, not so much. It turns out that a comprehensive look at the Western film genre shows that there was actually no consistency in this regard. There were good guys wearing black and bad guys wearing white. But for some reason, we as a culture have made this literal black-and-white distinction.

So much so, in fact, that we now use the terms “white hat” and “black hat” to distinguish benevolent vs. malevolent intent in other areas. The prime example is found in cybersecurity. “Black hat” hackers are the bad guys who try to infiltrate computer systems and networks, steal data, and make life generally miserable for people. “White hat” hackers are the ones who try to find system vulnerabilities and report them so they can be patched before the black-hat hackers can exploit them.