Your website is the online face of your business, and first impressions count! Make sure you start on the right foot with potential customers by creating a clean, user-friendly website.
According to research, it takes users a total of 50 milliseconds (yes, 0.05 seconds) to create an opinion about your website and, by association, your business. If they don’t like what they see, there’s a good chance they’ll leave, never to return again.
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Web design is always influenced by new devices and features. One of the latest iterations is the "internet of things," or IoT. IoT can mean many things, but as it relates to web design, it centers around smart technology and connected devices. This can be as simple as smart lighting to something more complex like a smart assistant, which can control everything from refrigerators to locks and thermostats. So, how can you build a website that’s user-friendly for IoT?
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By and large, whether to have or not have a website is no longer a choice for the vast majority of businesses. The real question is: have you leveraged the best web design strategy to support your business and build an effective branding tool?
Any web design team — whether in-house or contracted — should be able to implement a proven design plan. If you’re unsure how your web design strategy connects to your overall marketing and branding, we've got you covered. Keep reading to explore web design strategy in depth, and it's role in boosting your business.
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These days, it takes more than a slick, gorgeous website to drive conversions. If you think that all you need to convert prospects is polished web design, it’s time to rethink this notion. Along with a site that functions and is easy to navigate, customers want to know who you are as a business. They want to know your backstory. The art of storytelling is a marketing method that creates affinity with your brand.
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These days, it’s not enough to have a website. While having an online presence is essential, a good website isn’t just about looking pretty. With changes coming to the Google algorithm, websites must also be designed with usability in mind. Usability refers to how easily visitors can browse and interact with different components. It also refers to accessibility.
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Website design has come a long way since the early days of the internet. Simply having a website was a feat once upon a time, but these days, responsive website design is required to compete in the digital space.
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Just like speaking isn’t the only way to communicate with someone face-to-face, text isn’t the only way to communicate on your website. In real life, you can get communication cues through facial expressions and body language. On your website, users might not be able to read your body language, but they can certainly receive information from the visuals on your site.
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The words “contentious” or “controversial” used in the same breath with “web design trends” might seem a little weird—unless you’re heavily entrenched in the world of graphic and web design. But just like any other industry, web design isn’t immune to trends. Some trends are so enduring that they become timeless principles, like using legible fonts or ensuring that your color palette isn’t too intense for viewers’ eyes.
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Conversions are crucial key performance indicators (KPIs) for marketing and web design departments. The more conversions you have, the more you can assume that your design tactics are effective.
Some ideas, while well-intentioned, may not be data-driven or actionable. This, in turn, forces web designers and developers to implement website elements that may be doing more harm than good. Sometimes jumping on a design trend bandwagon isn't the best idea.
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When you’re designing a website, it’s easy to overlook the footer. It’s just stuffed at the bottom of the page, and it’s the last thing you really bother designing. But just because it’s called a footer doesn’t mean it’s a footnote. In fact, the footer can have a major impact on your website’s success—if it’s designed correctly.
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