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Carl Widdowson

Carl founded The Creative Momentum with a single purpose: to provide the ultimate creative and an everlasting branding experience for a clients' customers/prospects. He has over a decade of experience in delivering visionary and realistic ideas, and the highest quality in the industry for organizations of all shapes and sizes.
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The Sound of Silence: 5 Examples of Effective Use of Space In Web Design

“Hello darkness, my old friend

I’ve come to talk with you again…”

Thus spoke Paul Simon in the 1964 album “The Sound of Silence.” The haunting melody is one of angst; it’s an elegy of emptiness that paints a picture of a world where we can’t communicate with one another for our voices being drowned out by an immutable and pervasive silence.

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5 Best Blogs to Follow About Web Design


Let’s get right to the point. You want to read a few cool design blogs but you don’t know where to start. Every design blog has something different to offer, and organic search is no help when you don’t know what you’re looking for. Forget searching; we have you covered.

If you’re interested in a few quick reads, check out our top-ranked web design blogs.

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5 Common UX/UI Mistakes & How to Avoid Them

The goal of good web design is to create a site that is relatively straightforward and easy to navigate. The problem with relying too heavily on user experience (UX) is that we often spend so much time focusing on what we think visitors want from the site that we forget what basic components make up good UX practice.

We are fortunate enough to be recognized as a top user experience design company on DesignRush, so we wanted to help give you some guidance. Here are five common mistakes that web designers make when trying to come up with a UX-driven website:

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Web Design Elements You Need to Consider in Your Website Redesign


Yes, there are ways to build a website for free. But does that mean you should? Will your new website be as robust and functional as you need it to be? And, most importantly, will it wow visitors and convert them to customers?


The field of web design changes quickly and often. We have watched web design evolve and been thought leaders in the space. Here are our must-have web design elements.

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Benefits of Mobile First Web Design

A few years ago, people might have thought the concept of mobile-first web design was crazy. Times have since changed. These days, the majority of people use mobile devices to browse the internet, more so than PC desktop users even. With this change came forth a new strategy: cater to the mobile users first.

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Icon Design for Your Website

Whether you’re coming up with a brand new website or redesigning an old one, icon design is an important step that many people tend to leave out. In fact, icons are just as important as content and custom website design. They’re a fundamental part of user experience (UX) that makes websites easier to navigate while also giving you the opportunity to play around with designs and show a little bit of your personality in the process.

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Benefits of Infographics for Your Website

Who doesn’t love a good infographic? They make looking at information and analytics so much easier, and most of them have a fun and quirky nature to them as well. They’re also easier to share on social media than a long wall of text, which really makes infographics a useful tool in the SEO toolbox.

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Increase Your Conversion Rate with Your Website Redesign


When it comes to websites, content can attract the customer, but it’s your website design that seals the deal. Have you devoted a lot of time and energy into developing a website that’s filled with meaningful and informative content, only to find your conversion rates lacking? If so, you might want to consider revamping your site’s design, and here’s how you can do it.

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B2C E-Commerce Website Design Strategies for Millennials


The Creative Momentum CEO and Founder Carl Widdowson is known for his sharp eye and ability to find just the right design for his projects. This is why Hewlett Packard called on him to design a concept they were testing targeted to millennials – that generation of youngsters marketers struggle to understand.

“HP wanted a completely independent site. New design, new URL, new name.” Widdowson continues, “I began doing research on which colors were most compelling to millennials. They are attracted to bright colors. Not neon and not pastel. Somewhere in between. I devised an entire branding strategy and this is what I came up with.”

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Website Design and UX Trends You Need to Know

UX design is currently one of the biggest phrases in web development. The concept of UX design and the underlying theme of modern web development communicate an idea about the nature of websites as a whole. Successful, current websites aren’t bonafide electronic pamphlets or banners. They’re not static marketing materials. A well designed website is an experience. It tells a story, it forms around a user, it understands its audience.

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