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How to Improve Your B2B Web Design

Great websites aren’t just for business-to-consumer (B2C) companies. They're equally important for business-to-business (B2B) organizations, too.

According to an industry report, 70% of business decision-makers find content directly on the vendor’s website. If you want to increase your B2B sales, it's important to build an engaging website that quickly gives your visitors the information they need. Here are nine tips to improve your B2B web design.

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Mobile Design vs. Responsive Design

If you’re thinking about building or updating an existing website, hopefully someone has reminded you of the importance of having a mobile-friendly site. Maybe you've heard the terms "mobile design" and "responsive design" and want to know the difference between the two.

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Common Web Design Mistakes to Avoid

Your website is the online face of your business, and first impressions count! Make sure you start on the right foot with potential customers by creating a clean, user-friendly website.

According to research, it takes users a total of 50 milliseconds (yes, 0.05 seconds) to create an opinion about your website and, by association, your business. If they don’t like what they see, there’s a good chance they’ll leave, never to return again.

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An In-Depth Look at Web Design Strategy

By and large, whether to have or not have a website is no longer a choice for the vast majority of businesses. The real question is: have you leveraged the best web design strategy to support your business and build an effective branding tool?

Any web design team — whether in-house or contracted — should be able to implement a proven design plan. If you’re unsure how your web design strategy connects to your overall marketing and branding, we've got you covered. Keep reading to explore web design strategy in depth, and it's role in boosting your business.

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