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Best Ways to Improve Google Quality Score

Anyone who’s ever managed a Google Ads campaign has seen a quality score, but it might not always be as high as you hoped. A quality score is a grade for how good your Google ad is. A low score means your ad probably isn’t as effective as it could be. In other words, you’re wasting money on your PPC campaigns.

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Benefits of Google's Local Trust Pack for SEO

"Shop local" is a movement that encourages buying locally to increase regional economic activity and improve the collective wellbeing of one's community. One way businesses can capitalize on this concept is making sure they are ranking in local search results.

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6 Crucial PPC KPIs You Should Be Tracking

Running pay-per-click (PPC) ads without tracking key performance indicators (KPIs) is like going on a diet without weighing yourself. You’re putting in all this effort, but how do you know it’s working!?

Tracking PPC KPIs is like stepping on the scale. It’s a way to track your PPC ad performance to make sure the ads are effective. According to research, 97% of Google Ad campaigns fail without proper analytics.

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6 PPC Strategies to Improve Click-Through Rates

During these day-modern challenges, it’s smart to be proactive about your PPC management. Set a goal to improve your click-through rates with a nuanced PPC campaign. With a few strong PPC strategies in your digital toolbox, it’s not difficult to encourage audience click-throughs.

Continuous updates and data-driven decisions are critical components of successful PPC strategy. This is true whether you handle all of your PPC campaigning internally or use PPC management software.

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7 of the Best PPC Strategies to Use in 2021


Pay-per-click (PPC) advertising is a key component of digital marketing strategy that increases a business' visibility and drives traffic based on targeted keyword searches. PPC can give small businesses a competitive advantage in crowded landscapes where earning organic traffic may be challenging.

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How to Improve Your PPC Keyword Strategy by Analyzing Your Competitor's Keywords

Keyword research is an essential part of SEO, content strategy and pay per click (PPC) campaigns. Essentially, keyword research is the process of identifying the keywords your customers search for the most.

While it may sound simple, keyword research is actually a complicated process. Since any word or phrase can be considered a keyword, there are countless options to choose from. Since no business can afford to pay for PPC ads for all the keywords, you need to narrow the list down considerably.

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Are Your Google PPC Campaigns Smart?

Smart Campaigns have nothing to do with the intelligence or the savviness of your PPC strategies; they’re a service from Google designed to simplify the Google Ads process for people short on time and technical expertise. 

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Pay Per Click (PPC) Campaign Strategy

The most hotly-contested real estate on the internet is to be ranked at the top of search results. The best way to reach the top of Google rankings is to use proper SEO practices, but it takes time to build equity. The higher you rank, the more visibility and customers you're likely to get—which means more money!
 
A popular way to shortcut the process (though not to replace SEO entirely) is with pay per click (PPC) ads. In exchange for payment, search engines will push your content to the top of the results, and you pay them every time someone clicks your ad. 
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Tips for Using Feeds in Your PPC Campaigns

“Tips for Using Feeds in Your PPC Campaigns” alongside of a grid of mobile phones showing Google’s homepage.Designing for the digital environment is all about ease of use and creating an intuitive experience. Websites need to be sleeker and faster, copy needs to be scannable for quick reads, and eCommerce businesses need to make it easy for customers to find the products they want and to check out in as few clicks as possible. The longer it takes, the more customers you lose.

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What is Dynamic Retargeting in Inbound Marketing?

 

Dynamic retargeting or “remarketing” is the phenomenon by which your displayed ads serve as friendly reminders that your search history and purchases are being tracked. Past user behaviors dictate the types of ads that are shown in line with previous purchases and views.

So, you order your new pair of chucks online, when, lo and behold, your Facebook feed and AdWords banners are filled with ads for shoe laces, decals, skateboards, and energy drinks.

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