Designing for the digital environment is all about ease of use and creating an intuitive experience. Websites need to be sleeker and faster, copy needs to be scannable for quick reads, and eCommerce businesses need to make it easy for customers to find the products they want and to check out in as few clicks as possible. The longer it takes, the more customers you lose.Read More
Dynamic retargeting or “remarketing” is the phenomenon by which your displayed ads serve as friendly reminders that your search history and purchases are being tracked. Past user behaviors dictate the types of ads that are shown in line with previous purchases and views.
So, you order your new pair of chucks online, when, lo and behold, your Facebook feed and AdWords banners are filled with ads for shoe laces, decals, skateboards, and energy drinks.Read More
“Quality score is one of the single most important metrics in Adwords and also one of the most ignored. No other metric has the impact that a bad, or good, quality score can have on a campaign.” – Brent Wildman, Search Marketing Manager
There has been an update to how we view and access Google’s Quality Rating and the relevance of keywords to your ads. Due to these visual changes to reporting, advertisers are now able to easily identify underperforming metrics and compare changes and updates to historical performance.Read More
There’s no such thing as free access. Whichever direction you’re taking it in, you’re always spending time, money or resources on your digital marketing campaign. When it comes to PPC, there’s a much more intimate and immediate sense of your expenses. It’s right there in the name after all, “pay per click,” and since you are paying, you may want to keep a few best practices in mind when you’re developing your PPC landing page.Read More
In many ways, your AdWords Quality Score is the gatekeeper to a successful paid search marketing campaign. Google has a vested interested in keeping both its users and advertisers happy, and as such, must balance the ads that businesses want to promote with the user experience of the searchers. It accomplishes this by assigning a quality score to each keyword used in a marketing campaign. There are three primary factors contributing to this metric:
- Click-through rate
- Ad relevance to keyword or search query – relevance of keyword/search query to ad
- Landing page quality and relevance to keyword or search query
The success of these factors can make or break a marketing campaign. As such, all business owners should be invested in how to improve their quality score and get more out of their marketing budgets.
In 2000, Google introduced a service called AdWords. It allows businesses to pay for space on Google’s front page – the mecca of all billboards.
Over the last 17 years, Google has expanded on its original concept quite a bit by creating Ad Extensions and Price Extensions. They are separate pieces of the search engine giant’s advertising puzzle.
In this blog, we will break down how all of these terms are defined and how they benefit your business.Read More
One of the most important decisions you will ever make for your business is selecting a great web design firm, because your website directly affects how people view your company.
The web design process can be overwhelming, so we wanted to show you step-by-step how great websites are created. This free whitepaper guides you from start to finish and points out common pitfalls along the way.Read More
In case you didn’t know, Google AdWords’ PPC campaign is a great tool to capture the attention of a larger audience. Were you also aware that your PPC campaign is the perfect platform for testing the waters of your top SEO strategies? If you haven’t considered using AdWords PPC data as your own personal marketing research tool, here are some reasons why you should:Read More
Let’s take a moment out of our day and share a dream.
In this dream, your company is run by eccentric millionaires.
Millionaires who love marketing.
Millionaires with a curious penchant for Pay-Per-Click (PPC) advertisement.
These fictional figureheads would be open to experimentation and would give your team free reign to dump as much money as you could spend into your PPC AdWords campaign. What you do wouldn’t matter. You could brute force your way through your PPC strategy, buying keywords like a digital drunken sailor without a care in the world.
In the words of Eminem: “Snap back to reality. Oh, there goes gravity.”Read More