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How to Improve Your PPC Keyword Strategy by Analyzing Your Competitor's Keywords

Keyword research is an essential part of SEO, content strategy and pay per click (PPC) campaigns. Essentially, keyword research is the process of identifying the keywords your customers search for the most.

While it may sound simple, keyword research is actually a complicated process. Since any word or phrase can be considered a keyword, there are countless options to choose from. Since no business can afford to pay for PPC ads for all the keywords, you need to narrow the list down considerably.

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Are Your Google PPC Campaigns Smart?

Smart Campaigns have nothing to do with the intelligence or the savviness of your PPC strategies; they’re a service from Google designed to simplify the Google Ads process for people short on time and technical expertise. 

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Pay Per Click (PPC) Campaign Strategy

The most hotly-contested real estate on the internet is to be ranked at the top of search results. The best way to reach the top of Google rankings is to use proper SEO practices, but it takes time to build equity. The higher you rank, the more visibility and customers you're likely to get—which means more money!
 
A popular way to shortcut the process (though not to replace SEO entirely) is with pay per click (PPC) ads. In exchange for payment, search engines will push your content to the top of the results, and you pay them every time someone clicks your ad. 
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Tips for Using Feeds in Your PPC Campaigns

“Tips for Using Feeds in Your PPC Campaigns” alongside of a grid of mobile phones showing Google’s homepage.Designing for the digital environment is all about ease of use and creating an intuitive experience. Websites need to be sleeker and faster, copy needs to be scannable for quick reads, and eCommerce businesses need to make it easy for customers to find the products they want and to check out in as few clicks as possible. The longer it takes, the more customers you lose.

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What is Dynamic Retargeting in Inbound Marketing?

 

Dynamic retargeting or “remarketing” is the phenomenon by which your displayed ads serve as friendly reminders that your search history and purchases are being tracked. Past user behaviors dictate the types of ads that are shown in line with previous purchases and views.

So, you order your new pair of chucks online, when, lo and behold, your Facebook feed and AdWords banners are filled with ads for shoe laces, decals, skateboards, and energy drinks.

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What is Google’s Keyword Quality Score?

“Quality score is one of the single most important metrics in Adwords and also one of the most ignored. No other metric has the impact that a bad, or good, quality score can have on a campaign.”  – Brent Wildman, Search Marketing Manager

 

There has been an update to how we view and access Google’s Quality Rating and the relevance of keywords to your ads. Due to these visual changes to reporting, advertisers are now able to easily identify underperforming metrics and compare changes and updates to historical performance.

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PPC Landing Page Best Practices 2017

There’s no such thing as free access. Whichever direction you’re taking it in, you’re always spending time, money or resources on your digital marketing campaign. When it comes to PPC, there’s a much more intimate and immediate sense of your expenses. It’s right there in the name after all, “pay per click,” and since you are paying, you may want to keep a few best practices in mind when you’re developing your PPC landing page.

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5 Ways to Improve Your AdWords Quality Score

In many ways, your AdWords Quality Score is the gatekeeper to a successful paid search marketing campaign. Google has a vested interested in keeping both its users and advertisers happy, and as such, must balance the ads that businesses want to promote with the user experience of the searchers. It accomplishes this by assigning a quality score to each keyword used in a marketing campaign. There are three primary factors contributing to this metric:

  • Click-through rate
  • Ad relevance to keyword or search query – relevance of keyword/search query to ad
  • Landing page quality and relevance to keyword or search query

The success of these factors can make or break a marketing campaign. As such, all business owners should be invested in how to improve their quality score and get more out of their marketing budgets.

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Google AdWords, Ad Extensions and Price Extensions – Defined

In 2000, Google introduced a service called AdWords. It allows businesses to pay for space on Google’s front page – the mecca of all billboards.


Over the last 17 years, Google has expanded on its original concept quite a bit by creating Ad Extensions and Price Extensions. They are separate pieces of the search engine giant’s advertising puzzle.


In this blog, we will break down how all of these terms are defined and how they benefit your business.

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Learn How to Simplify the Process of Great Web Design

One of the most important decisions you will ever make for your business is selecting a great web design firm, because your website directly affects how people view your company. 

 

The web design process can be overwhelming, so we wanted to show you step-by-step how great websites are created. This free whitepaper guides you from start to finish and points out common pitfalls along the way. 

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