Everyone wants a website that’s attractive. But having one that’s attractive AND and successfully nudges visitors down the conversion path is a different story. A website can be beautiful but ineffective. Remember that it must drive sales and leads. Before you plan a website redesign, incorporate these web design best practices into your strategy.Read More
These days, it takes more than a slick, gorgeous website to drive conversions. If you think that all you need to convert prospects is polished web design, it’s time to rethink this notion. Along with a site that functions and is easy to navigate, customers want to know who you are as a business. They want to know your backstory. The art of storytelling is a marketing method that creates affinity with your brand.Read More
Conversions are crucial key performance indicators (KPIs) for marketing and web design departments. The more conversions you have, the more you can assume that your design tactics are effective.
Some ideas, while well-intentioned, may not be data-driven or actionable. This, in turn, forces web designers and developers to implement website elements that may be doing more harm than good. Sometimes jumping on a design trend bandwagon isn't the best idea.Read More
People are hesitant to give out their information online, and you can’t blame them. Every website is chomping at the bit to spam users with emails and promotions.
At the same time, users are constantly seeking solutions to their problems, and they'll happily provide their information if they believe they've found a resource or the solution itself. The trick is to meet your prospects where they are, by creating the "right" lead-gen forms.Read More
It’s the million dollar question: what makes or breaks a landing page?
In the past, we’ve reviewed tips for how to create the perfect landing page as well as best practices for PPC landing pages. But here, we’d like to take a step back and examine the role of a landing page in your marketing funnel (while also providing a few best practices for landing page creation and some optimization tips you can take home to your own site).Read More
Some time ago, newspapers were the primary source of information for most people. Those newspapers typically were folded in half and stacked with the most important, eye-grabbing headline, photos, and graphics emblazoned at the top of the first page. That placement is an old print media term called “above the fold,” and it compelled interested readers to pick up a copy and read further.
The online world also has an above the fold location. That location is the viewable portion of a webpage after it loads and before the reader begins scrolling. Traditional thought suggests that the most important elements of a web page should appear above the fold, including a call to action (CTA). The idea is that readers see the appropriate CTA placement link right in front of them and are more likely to abide the call to action.Read More
The power of color in web design is well-established. Most of us know the basics of color theory already: Blue is soothing. Red is passionate. Orange is energetic. It bears repeating, but it’s not earth-shattering news.
What’s more interesting to us than color psychology is how you can leverage this psychology to drive on-site behavior. Can you use specific colors to influence action?
The most obvious target for this, of course, is your website’s CTA.Read More
Your website’s primary goals are to provide information, interact with visitors, and, eventually, set them on the road to conversion. Of course, “conversion” can mean many different things: Providing an email address, downloading content, receiving a quote, or even purchasing a product outright.Read More
What’s the point of a website?
Is it to provide information to your customers? Is it to engage with them? Is it to show off your brand’s persona?
Sure, all of the above is true. But to borrow from Star Trek, none of these goals are your Prime Directive. The Prime Directive—your website's guiding principle and number one goal—is to generate quality leads. Everything else is secondary.
Your website is an investment, and you’ll achieve a strong ROI only when you maximize your website’s ability to collect information, convert visitors, and bring these users into your marketing funnel.
The best way to do this is through a simple and understandable conversion path.Read More