Some time ago, newspapers were the primary source of information for most people. Those newspapers typically were folded in half and stacked with the most important, eye-grabbing headline, photos, and graphics emblazoned at the top of the first page. That placement is an old print media term called “above the fold,” and it compelled interested readers to pick up a copy and read further.
The online world also has an above the fold location. That location is the viewable portion of a webpage after it loads and before the reader begins scrolling. Traditional thought suggests that the most important elements of a web page should appear above the fold, including a call to action (CTA). The idea is that readers see the appropriate CTA placement link right in front of them and are more likely to abide the call to action.Read More