The second phase of the inbound marketing methodology is known as "Convert". Once you’ve attracted the right kinds of visitors to your website using inbound marketing, you need to decide what action you want them to take next.Read More
The power of color in web design is well-established. Most of us know the basics of color theory already: Blue is soothing. Red is passionate. Orange is energetic. It bears repeating, but it’s not earth-shattering news.
What’s more interesting to us than color psychology is how you can leverage this psychology to drive on-site behavior. Can you use specific colors to influence action?
The most obvious target for this, of course, is your website’s CTA.Read More
Your website’s primary goals are to provide information, interact with visitors, and, eventually, set them on the road to conversion. Of course, “conversion” can mean many different things: Providing an email address, downloading content, receiving a quote, or even purchasing a product outright.Read More
What’s the point of a website?
Is it to provide information to your customers? Is it to engage with them? Is it to show off your brand’s persona?
Sure, all of the above is true. But to borrow from Star Trek, none of these goals are your Prime Directive. The Prime Directive—your website's guiding principle and number one goal—is to generate quality leads. Everything else is secondary.
Your website is an investment, and you’ll achieve a strong ROI only when you maximize your website’s ability to collect information, convert visitors, and bring these users into your marketing funnel.
The best way to do this is through a simple and understandable conversion path.Read More
The idea of A/B testing should be SEO 101 for smart marketers. A big part of playing the marketing game and winning is finding out which pieces of your campaign are a perfect fit for the big-picture conversion puzzle. Fortunately, modern A/B testing tools come equipped with features and functions that help turn data into actionable insights.
Here are a few tools you should keep in your A/B testing toolbox.Read More
A poorly written or poorly placed call-to-action (CTA) can be the kiss of death on an otherwise perfectly-planned marketing campaign. All the great copy you have written only goes so far if your CTA does not elicit a response. Not to mention a lot of users skim the page, looking specifically for the CTA to tell them what the page is about. Use the CTA to grab them!
We want you to be successful in your marketing efforts, so we are outlining the parts of a CTA you cannot overlook and how to use them strategically.Read More
When it comes to websites, content can attract the customer, but it’s your website design that seals the deal. Have you devoted a lot of time and energy into developing a website that’s filled with meaningful and informative content, only to find your conversion rates lacking? If so, you might want to consider revamping your site’s design, and here’s how you can do it.Read More
The way you set your landing page up is important. It’s one of the first impressions that customers will have about you, and it's usually the only chance you have to convince the visitor to follow your call to action (CTA). It's vital that your landing page is easy to navigate, has a clear CTA, and is easy to read. But if it were just that simple, you wouldn't need to keep on reading, would you?