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Beyond Infographics: Data Visualization

In business, there’s a common saying that data is king. Whether your target audience is business professionals or general consumers, at some point you’ll need to present a message that relies on figures to generate sales or increase market share.

How can you do this effectively? Sure, infographics are a tried and true method. But often, this medium misses the mark because of cluttered designs and irrelevant or unsupported data.

In this scenario, it’s best to stick to a cleanly designed chart. If you’re planning to not just display data on your website, but leverage it to make effective CTAs, you need to focus on maintaining UX principles for a consistent user experience throughout your website.

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Are Icons Killing Your Website Goals?

There’s no denying that icons are a huge part of your company’s brand. People recognize images faster than text, and in most cases, your company’s logo (icon) will be the first thing that pops into a customer’s mind when they think of your company.

Icons are great for brand recognition, and they’re a good way to give your audience subtle visual clues about what to expect from your brand. So, with these benefits in mind, doesn’t it make sense to incorporate more iconography throughout your website?

Not necessarily.

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Four Lessons We Have Learned From Using Illustration for Marketing Storytelling

The power of storytelling is taking hold in the marketing world, and for good reason—it works. As humans, we’re predisposed to love a good story. They resonate in our minds and teach us about ourselves.

In service of this, companies are gearing their marketing towards storytelling across all fronts—web design, social media, email marketing, and more. And in our experience as a web design firm, we've noticed that one particular strategy can yield great results in this respect: Illustrations!

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To Stock or Not to Stock: How Graphic Designers Approach Photography for Website Design

We’re long past the days of “stock photos” being shorthand for lazy design. These days, many high-quality stock libraries are produced with care and are vetted by teams of creative professionals to make sure the images are up to par.

There’s a lot of work that goes into stock photos, and website owners shouldn’t underestimate their potential.

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Responsive Website Design Needed by April 21st – Google’s Algorithm Change

 

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Expectations for a Website Redesign

 

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Developing the Web Designer

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2014 Web Trends

2013 marked an evolutionary year in web design, marketing, and social media. These three markets are effortlessly intertwining with one another as branding and sales channels. According to Exacttarget’s report marketing projections for 2014, the top five areas of spending will include data and analytics, marketing automation, email marketing, social media marketing, and content management. Whether it is the process and avenues through which marketers collect data on their audience, or how users are surfing the web and engaging on the web: data and mobile devices are more influential than ever.

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"Times" Changes Things

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White Space – A Web Designer’s Cause - The Creative Momentum

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