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Four Lessons We Have Learned From Using Illustration for Marketing Storytelling

The power of storytelling is taking hold in the marketing world, and for good reason—it works. As humans, we’re predisposed to love a good story. They resonate in our minds and teach us about ourselves.

In service of this, companies are gearing their marketing towards storytelling across all fronts—web design, social media, email marketing, and more. And in our experience as a web design firm, we've noticed that one particular strategy can yield great results in this respect: Illustrations!

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To Stock or Not to Stock: How Graphic Designers Approach Photography for Website Design

We’re long past the days of “stock photos” being shorthand for lazy design. These days, many high-quality stock libraries are produced with care and are vetted by teams of creative professionals to make sure the images are up to par.

There’s a lot of work that goes into stock photos, and website owners shouldn’t underestimate their potential.

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Responsive Website Design Needed by April 21st – Google’s Algorithm Change

 

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Expectations for a Website Redesign

 

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Developing the Web Designer

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2014 Web Trends

2013 marked an evolutionary year in web design, marketing, and social media. These three markets are effortlessly intertwining with one another as branding and sales channels. According to Exacttarget’s report marketing projections for 2014, the top five areas of spending will include data and analytics, marketing automation, email marketing, social media marketing, and content management. Whether it is the process and avenues through which marketers collect data on their audience, or how users are surfing the web and engaging on the web: data and mobile devices are more influential than ever.

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"Times" Changes Things

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White Space – A Web Designer’s Cause - The Creative Momentum

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Mobile Apps V. Responsive Design: What's your purpose?

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Traits of a Best Web Design Firm - The Creative Momentum

 

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