A lot of businesses worry about hiring an out-of-town web design agency. They wonder if the web design agency is out of state, they’ll also be out of touch. Out of sight, out of mind.

Businesses do not work with local agencies for a variety of reasons. Maybe the business’ location leaves options limited and the BEST agency is a state away. What should a business owner do with the options he has?

The web design process – whether updating the old site or starting from scratch – can be a long, overwhelming process. We have designed and developed hundreds of websites and want to share an outline of the web design process and define terms you will hear along the way.

A poorly written or poorly placed call-to-action (CTA) can be the kiss of death on an otherwise perfectly-planned marketing campaign. All the great copy you have written only goes so far if your CTA does not elicit a response. Not to mention a lot of users skim the page, looking specifically for the CTA to tell them what the page is about. Use the CTA to grab them!

We want you to be successful in your marketing efforts, so we are outlining the parts of a CTA you cannot overlook and how to use them strategically.

August 6th marks the anniversary of the very first website. Published in 1991, the world’s first public website began a total overhaul of the way we live our lives. Sir Tim Berners-Lee probably didn’t imagine how the World Wide Web would impact us socially, nor in business, politics, retailers, banking or healthcare. An entire industry – web design & web development – were born on August 6th, 1991.

The goal of good web design is to create a site that is relatively straightforward and easy to navigate. The problem with relying too heavily on user experience (UX) is that we often spend so much time focusing on what we think visitors want from the site that we forget what basic components make up good UX practice.

Here are five common mistakes that web designers make when trying to come up with a UX-driven website:

Yes, there are ways to build a website for free. But does that mean you should? Will your new website be as robust and functional as you need it to be? And, most importantly, will it wow visitors and convert them to customers?

The field of web design changes quickly and often. We have watched web design evolve and been thought leaders in the space. Here are our must-have web design elements.

A few years ago, people might have thought the concept of mobile-first web design was crazy. Times have since changed. These days, the majority of people use mobile devices to browse the internet, more so than PC desktop users even. With this change came forth a new strategy: cater to the mobile users first.

At some point in the future, you may need to come up with a plan to migrate or redesign your website. While this is a useful task that a number of businesses undertake when restructuring their image, going about it the wrong way can have a serious impact on your organic traffic. For smaller businesses, losing a large portion of website traffic due to a redesign can be a crushing blow to the company’s revenue.

Proper preparation prevents poor performance.

Not everyone practices this on a regular or even semi-regular basis. This concept especially rings true for your website redesign project.   

Any Marketing Director will tell you a website redesign is not an easy undertaking. The good news is, it doesn’t have to be that way!

Here are 6 steps an organization should take internally before they even begin shopping for an agency.