Website design has come a long way since the early days of the internet. Simply having a website was a feat once upon a time, but these days, responsive website design is required to compete in the digital space.
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Just like speaking isn’t the only way to communicate with someone face-to-face, text isn’t the only way to communicate on your website. In real life, you can get communication cues through facial expressions and body language. On your website, users might not be able to read your body language, but they can certainly receive information from the visuals on your site.
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The words “contentious” or “controversial” used in the same breath with “web design trends” might seem a little weird—unless you’re heavily entrenched in the world of graphic and web design. But just like any other industry, web design isn’t immune to trends. Some trends are so enduring that they become timeless principles, like using legible fonts or ensuring that your color palette isn’t too intense for viewers’ eyes.
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When you’re designing a website, it’s easy to overlook the footer. It’s just stuffed at the bottom of the page, and it’s the last thing you really bother designing. But just because it’s called a footer doesn’t mean it’s a footnote. In fact, the footer can have a major impact on your website’s success—if it’s designed correctly.
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Mobile-optimized sites are nothing new. They’ve been around for as long as cell phones have had decent-sized screens. And every year, an increasing number of people are turning surfing the internet using their mobile devices.
To illustrate: in 2019, over half of all internet traffic was from a mobile device.
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In the past few years, virtual reality (VR) has taken off. In 2018, the VR market was worth almost $8 billion. By 2024, experts estimate that it will grow to an astounding $44.7 billion, and the technology is still in its infancy! There’s no doubt that VR will have significant applications in the future.
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You might not notice them, but micro interactions are all around you.
You rely on micro interactions to get you through the day. When you make your breakfast in the morning, the toaster pops when the toast is ready, the coffee machine beeps when the pot is full, and the egg timer rings to let you know your eggs are done. You might not give them much thought, but they’re the subtle nudges that guide you to success, whether that’s cooking the perfect eggs or enjoying your toast before it gets cold.
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Design trends always come and go. When it comes to websites, we’ve all but forgotten the era of busy page layouts from the turn of the century, and the Flash-enabled sites of the early 2000s are at best, a distant memory. Although those trends are gone, these "ancient" sites played an important role in establishing modern web elements conventions that consistently convert website visitors.
If you want to know how to convert website visitors, look to the past and use these time-tested web design elements.
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Completing an effective handoff from the webpage designer to the developer is key to realizing a project that satisfies the client and works as intended. After all, the designer has invested a lot of time creating innovative designs and wants to make sure all that effort is translated during development.
Why jeopardize all that work with a bad baton pass?
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For all the wonders that the internet era and social media have brought to the world of technology, there has been one major problem – the proliferation of convincing, yet false, information that is spread digitally.
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