Your website might be the most powerful digital marketing tool at your disposal. It can attract potential customers from all corners of the internet, entertain and inform them, lead them down the sales funnel, and then close the deal—as long as it’s done properly. Simply having a website alone doesn't mean it's going to be effective.

From small garage-based retailers to massive global corporations like Amazon, there’s a lot of competition in the ecommerce world. The more competition there is, the better your site needs to be to stand out. If you want to make waves and drive sales, here are a few ecommerce website design musts that’ll make a big difference for your business.

Your landing page is the first impression of your business. It greets visitors and marks an important step in their buyer’s journey. If at any point visitors become frustrated or confused, they’re likely to leave without a second thought. Avoid these eight landing page design mistakes to create a better user experience and convert more of your traffic into sales.

The old saying “it’s hard to find good help these days” may, in fact, have first been uttered by a struggling site owner looking for the best web design company.

And trust us when we say that we understand! It’s not easy to find a web design firm that’s capable of meeting your project goals while staying within your budget, which is why we’d like to take a moment to review a few of our favorite web design directories that can help companies find an agency that suits their needs.

2020 is shaping up to be an interesting year, isn’t it?

There’s a lot going on across the globe right now, and the web design world isn’t immune from the twists and turns that have heretofore defined the decade. It’s always tricky to predict what the future will hold, but based on our experience, we’ve come up with a few notes. These will help give you an idea of what to expect over the coming year and which web design trends will make the biggest impact on 2020.

The public's understanding of websites, the internet, and digital marketing has come a long way over the past few years. We’re more tech-savvy than ever before—so why is there still so much confusion surrounding the world of website design?

There are literally thousands of options when it comes to hiring a web design firm, and finding the right fit for your company can be time consuming and stressful. With so much competition in the marketplace, it can be difficult to know what to look for when selecting an agency partner.

Your website is one of your most valuable and visible marketing assets. While you may only care about getting your website up and running as quickly as possible, choosing the wrong partner can be a costly mistake. Web design agencies are far from being created equal. So, to help you narrow the field, here are the top 4 traits you should look for to make sure you’re partnering with a truly great web design agency.

Brevity might be the soul of wit, but when it comes to marketing, long-form content rules. We’ve known this to be the case for a while; SEO marketing experts like Neil Patel describe the benefits of long-form content, detailing how longer blog posts are the secret to inbound marketing success.

But we’re not here to talk about the benefits of longer content, numerous as they may be. Instead, we’re looking at a few UX design tips that will support your long-form content assets and guarantee that users stay engaged as they read.

Checkout is, without question, the most important part of your eCommerce flow. The last thing you want to do is slip up in your UX design and drive customers away at the checkout page, wasting all the work you put into finding and bringing them into your marketing fold.

Nobody wants to wind up in development hell. Without a clear roadmap for development or a concrete idea of the core features of your end-product, the development process has a tendency to meander and stall with countless iterations that aren’t necessarily making progress. This is where the concept of a minimum viable product (MVP) comes into play.