The purpose of B2C websites is straightforward: attract users, keep them on your page(s), and lead them down the sales funnel. In the end, you’re looking for conversions—whether that’s a sale, lead capture, or just website visits.
Of course, this is much easier said than done. How do you get visitors to stay on your website and follow the path to conversion? Start with outstanding B2C web design.
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Great websites aren’t just for business-to-consumer (B2C) companies. They're equally important for business-to-business (B2B) organizations, too.
According to an industry report, 70% of business decision-makers find content directly on the vendor’s website. If you want to increase your B2B sales, it's important to build an engaging website that quickly gives your visitors the information they need. Here are nine tips to improve your B2B web design.
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When designing your website, you select the themes, colors, and fonts you like; you pick formats to promote your products; and you know the layouts you prefer.
What’s missing? The one group of people who actually count: your consumers.
If you’re thinking about building or updating an existing website, hopefully someone has reminded you of the importance of having a mobile-friendly site. Maybe you've heard the terms "mobile design" and "responsive design" and want to know the difference between the two.
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Your website is the online face of your business, and first impressions count! Make sure you start on the right foot with potential customers by creating a clean, user-friendly website.
According to research, it takes users a total of 50 milliseconds (yes, 0.05 seconds) to create an opinion about your website and, by association, your business. If they don’t like what they see, there’s a good chance they’ll leave, never to return again.
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Web design is always influenced by new devices and features. One of the latest iterations is the "internet of things," or IoT. IoT can mean many things, but as it relates to web design, it centers around smart technology and connected devices. This can be as simple as smart lighting to something more complex like a smart assistant, which can control everything from refrigerators to locks and thermostats. So, how can you build a website that’s user-friendly for IoT?
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By and large, whether to have or not have a website is no longer a choice for the vast majority of businesses. The real question is: have you leveraged the best web design strategy to support your business and build an effective branding tool?
Any web design team — whether in-house or contracted — should be able to implement a proven design plan. If you’re unsure how your web design strategy connects to your overall marketing and branding, we've got you covered. Keep reading to explore web design strategy in depth, and it's role in boosting your business.
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Website design has come a long way since the early days of the internet. Simply having a website was a feat once upon a time, but these days, responsive website design is required to compete in the digital space.
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Just like speaking isn’t the only way to communicate with someone face-to-face, text isn’t the only way to communicate on your website. In real life, you can get communication cues through facial expressions and body language. On your website, users might not be able to read your body language, but they can certainly receive information from the visuals on your site.
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The words “contentious” or “controversial” used in the same breath with “web design trends” might seem a little weird—unless you’re heavily entrenched in the world of graphic and web design. But just like any other industry, web design isn’t immune to trends. Some trends are so enduring that they become timeless principles, like using legible fonts or ensuring that your color palette isn’t too intense for viewers’ eyes.
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