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What your Web Design Agency Needs FROM YOU to Hit Deadlines

Most of The Creative Momentum web design and web development projects go really well. Client/agency expectations are set from the start. All goals are communicated clearly. Every step of the way goes according to plan (more on this later). Design approvals happen on time, image selection happens on time, development decisions happen on time. The website launches and BAM – everyone is happy.


And then … there are the outliers that are not. In all transparency, here are the reasons why.

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6 A/B Testing Tools that Give You Actionable Insights

Posted on March 8, 2018 by Janice Wood

The idea of A/B testing should be SEO 101 for smart marketers. A big part of playing the marketing game and winning is finding out which pieces of your campaign are a perfect fit for the big-picture conversion puzzle. Fortunately, modern A/B testing tools come equipped with features and functions that help turn data into actionable insights.

Here are a few tools you should keep in your A/B testing toolbox.

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Impacts of Minimalism in Web Design

Choosing the right design for your website is just as important as coming up with your branding and marketing strategies. You want your business' web design to look appealing but not by sacrificing the user experience. 

One of the most common mistakes that web designers make when creating webpages is to incorporate flashy images and plug-ins for no reason other than they look cool.

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5 Best Blogs to Follow About SEO

SEO is the backbone of content writing and getting your website seen. But with so many voices offering SEO best practices, it can be hard to tell which pundits offer the most updated, trustworthy advice. To help you narrow down your search, we recommend the following five blogs.

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How to Increase Shopping Cart Conversions on Your eCommerce Website

There’s nothing worse than carefully guiding customers through every stage of your eCommerce website only to lose them right before they pull the trigger. Shopping cart abandonment can be a tricky problem to address, but with these time-tested strategies backing you up, you can substantially increase your shopping cart conversion revenue .  
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What Is User Experience Design?


User Experience (UX) is a design principle that influences every aspect of a website’s development, from initial prototyping to usability testing. It’s about optimizing the page to create a seamless, positive experience that encourages users to stay on-site, to navigate around the page, and to interact with the brand.

In other words, a good UX experience is the difference between who can delight their users the most and who can send users scrambling to a competitor the fastest.


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Google Takes Next Steps in Mobile-First Website Ranking

Google Takes Next Steps in Mobile-First Website Ranking


Google announced that beginning July 18th, 2018, it will assess how quickly a mobile website loads and rank it accordingly. This is what Google is calling the “Speed Update” and is the latest development in moving to a mobile-first ranking structure.


We have a blog outlining how mobile-first websites will rank higher than comparable sites who have only optimized for desktop versions. Digiday analyzed some of the most well-known websites imaginable – CNN, WSJ, National Geographic, Better Homes and Gardens – and found that some of these high traffic sites are actually too slow according to Google’s new guidelines.


So how will slower sites fare after the Speed Update? Well, basically, if you’re not thinking about your website’s mobile experience, at some point soon, you may be penalized for it.

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How to Create a Custom Interactive Blog for your Website

Blogging is a necessary, crucial building block for SEO. The content posted on a blog lets Google know you are an expert in your industry and therefore improves your ranking in the search engine.

The Creative Momentum built a blog for long-time client, VersionOne, incorporating a level of detail most other blogs are missing – customization.

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5 Best Blogs to Follow About Web Design


Let’s get right to the point. You want to read a few cool design blogs but you don’t know where to start. Every design blog has something different to offer, and organic search is no help when you don’t know what you’re looking for. Forget searching; we have you covered.

If you’re interested in a few quick reads, check out our top-ranked web design blogs.

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Most Effective Way to Communicate with your Web Design Agency

The web design process doesn’t have to be long and complicated. It doesn’t have to be frustrating or miss your expectations. The best way to make sure you get what you want from your website design is to communicate effectively with your web design agency.

Here are some tips on getting the most out of your web design agency, using clear language and a careful process.

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