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Decrease Bounce Rate by Focusing on UX Design

Bounce rate. It’s almost a dirty word in the web design world. For those unaware, bounce rate is a metric measuring the number of users who visit your website but leave after viewing only one page.

But why did they leave? It’s not easy to say because it’s not always your fault. Maybe they clicked your link by accident. Maybe their cat walked across their keyboard. On the other hand, maybe it was your fault. Bad web design is a common cause of high bounce rates. It’s possible they were so turned off by your landing page that they had no recourse but to bounce as soon as possible.

You can’t reduce your bounce rate to zero. However, through the use of creative web design focused on the user experience (UX), you can decrease the number of design-related bounces to the point where your biggest culprits will be errant mis-clicks and felonious felines.

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The Best Landing Page Elements to Increase Online Conversions

 

The way you set your landing page up is important. It’s one of the first impressions that customers will have about you, and it's usually the only chance you have to convince the visitor to follow your call to action (CTA). It's vital that your landing page is easy to navigate, has a clear CTA, and is easy to read. But if it were just that simple, you wouldn't need to keep on reading, would you?

 

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4 Basic — But Essential — Landing Page Optimization Tips

Your landing pages are a pretty big deal — they’re the focal point of your marketing campaign, CTAs, and conversion rates. Whether you’re looking at a click-through or lead generation page, this is where you want to ensure that you’re putting the very best of your brand forward. After all of your hard work, landing pages are the last place where you want the end-user to see blemishes. To keep you on top of your game, here are a few simple tips to get your point across:

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