By now you know that if you’re going to have a website for commercial purposes, it needs to be optimized. In addition to following UX guidelines so that visitors want to spend time on your site, you also need to focus on SEO. Unless you don’t care about being discovered organically, or ranking in search, you need to follow best practices like adding metadata or keyword targeting. But did you know that even the content you create needs to be developed with SEO in mind? Specifically, if you want to integrate video into your website, or leverage it for marketing purposes, it’s essential to make SEO a priority.Read More
Video content used to be an optional part of inbound marketing. No longer.
Research published in HubSpot shows that 54 percent of consumers actually want to see more video content from marketers, which is why 85 percent of businesses now have in-house staff dedicated to video production. Companies wanting to differentiate themselves in the market need to take a lesson from these brands and embrace video as a strategic marketing initiative.Read More
A 2016 report by Social Media Examiner found that 37 percent of marketers believe that visuals are the most important content style for their marketing goals, barely falling short of blogging (38 percent).
Visual content is everywhere, and marketers have more options than ever. At the minimum, incorporate the following five visual content styles into your strategies.
Cisco forecasts that by 2021, video will drive 82% of all internet traffic. Marketers must accept this disruptor and prepare for it. People love video because it’s a “quick win.” We can consume content without reading an entire blog. We can see products we are evaluating for purchase and watch them in use. People are spending more than an hour every week watching video on social media.
So the question is: How can I use video marketing to benefit my business?Read More
As smartphones and tablets took the lead over desktop browsing, marketers are finding ways to meet modern challenges like Siri-esque voice searches and getting through to web users with far less patience.
We wrote a whitepaper on the top 5 SEO and inbound marketing strategies to help guide your business through this changing landscape.Read More
On the most anticipated of TV watching days for football fans and advertisers alike, Madison Avenue brought its Sunday best game to Super Bowl XLVIII. It was a night filled with commercials crafted by skilled Super Bowl advertisers about the usual fare:Read More