Kick Up the Customization on your Explainer Videos
The last few years have seen many changes to the world of online marketing and the development of explainer videos has been of top significance. Short, professionally produced videos are used to build trust, educate targeted demographics and, of course, create higher conversion rates. With everyone jumping on the bandwagon and creating videos for their websites, the key to being effective with this new marketing method lays in customization. From concept to sound, the choices you make with your producer will help ensure your success.
In addition to considering the concept of your video, your production company will help you customize a variety of elements to make your video stand out. While working on your storyboard, consider the following:
Personal style isn’t just about what shoes you wear. In fact, your business has a style all its own. Take a few minutes to think about how you view your business. What are your values? Are you serious and all business or light-hearted and fun? Do you approach your business with an ‘all business all the time attitude’ or are you a bit crazed? This style should translate into any explainer videos you create. For example, a less staid company might choose a cartoon production while a more serious business might choose a video which relies heavily on graphics and charts.
What Makes a Voice
Once you have your script, you are faced with what is perhaps the most difficult decision - the actual voice of your video. Most production companies will offer you a variety of voices to choose from. Male or female, accented or not, the voice of your production will help your potential clients identify with your product or service. It can also help define your brand. In addition to hiring a professional, you can also choose to have someone from your business itself (perhaps you), become the voice of the company.
The Music of Your Life
Explainer videos aren’t finished after filming and voice over work is complete. In fact, the music track to your video can be one of the most important elements. Music selections should reflect your company brand and style and will help set the tone for the video. Techno music with a thumpin’ bass line is ideal for a tech company or one with cutting edge products. Slow symphonic music will work better for a more sophisticated company or product line.
Making the decision to include explainer videos on your website is the smart move. It’s even smarter to carefully consider the different ways to customize your video.