“Hello darkness, my old friend

I’ve come to talk with you again…”

Thus spoke Paul Simon in the 1964 album “The Sound of Silence.” The haunting melody is one of angst; it’s an elegy of emptiness that paints a picture of a world where we can’t communicate with one another for our voices being drowned out by an immutable and pervasive silence.

Image optimization is often treated as an afterthought for SEO, which is exactly why you need to master it. Effective SEO isn’t just about optimizing your site; it’s about optimizing in ways that your competitors haven’t covered. Doing this will give you an edge in organic search. In that respect, image optimization is a great place to start.

Use this guide to check each image on your page and ensure that your image SEO is up to par.

Amidst the recent stream of controversies surrounding Facebook, Cambridge Analytica, and our global (lack of) data privacy, the European Union is taking action. Taking effect on May 25, 2018, a new set of cybersecurity guidelines have completely changed the way EU businesses handle customer data.

These are known as the General Data Protection Regulations (GDPR).

“Bounce” is an ugly word in online marketing. Google defines bounce as any session where only a single request is sent to its Analytics server. And while a certain amount of bounce is perfectly normal, it’s good practice to try to reduce the rate as much as possible.

User Experience (UX) design is a principle that involves improving each viewer’s browsing experience by enhancing the accessibility and usability of your page. It’s not a new concept—we’ve reviewed it in previous blogs—but there are still businesses that don't fully understand its importance and why they need it.

SEO is one of those perennial web design topics we never get tired of discussing. We all know the importance of SEO for your website, and thanks to the proliferation of SEO strategies over the past few years, there are plenty of options that don’t cost a thing!

Web design trends can seem as ephemeral as fashion—what’s hot one day is old hat the next. But as a creative agency that stays tuned in to the ebbs and flows of web design trends, we’ve noticed that certain practices seem to have real staying power. Here are five trends that aren’t going away any time soon.

What is average click-through-rate and why does it matter? The average CTR is one of the most important metrics for any digital marketer looking to drive more traffic to their website. It is calculated by dividing total clicks by total impressions, then multiplied by 100. The equation will look like this:

CTR=(total clicks/total impressions) x 100

Most of The Creative Momentum web design and web development projects go really well. Client/agency expectations are set from the start. All goals are communicated clearly. Every step of the way goes according to plan (more on this later). Design approvals happen on time, image selection happens on time, development decisions happen on time. The website launches and BAM – everyone is happy.

And then … there are the outliers that are not. In all transparency, here are the reasons why.

The idea of A/B testing should be SEO 101 for smart marketers. A big part of playing the marketing game and winning is finding out which pieces of your campaign are a perfect fit for the big-picture conversion puzzle. Fortunately, modern A/B testing tools come equipped with features and functions that help turn data into actionable insights.

Here are a few tools you should keep in your A/B testing toolbox.