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Your Mobile Checkout UX Design Needs Work: 4 Improvement Tips

Checkout is, without question, the most important part of your eCommerce flow. The last thing you want to do is slip up in your UX design and drive customers away at the checkout page, wasting all the work you put into finding and bringing them into your marketing fold.

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Defining the Minimum Viable Product So Your Web Design Never Falters

Nobody wants to wind up in development hell. Without a clear roadmap for development or a concrete idea of the core features of your end-product, the development process has a tendency to meander and stall with countless iterations that aren’t necessarily making progress. This is where the concept of a minimum viable product (MVP) comes into play.

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What is Growth Design? How To Utilize the Relatively New Design Concept for Your Website

Are you building for growth or longevity? To some people, these are the same thing ... but they’re not. While growth can help create longevity for your business, both objectives require an entirely different strategy to achieve them. As it relates to your company or brand website, a growth objective demands a unique focus that you won’t necessarily have if you’re simply targeting a product launch. So, what is growth design? In this post, we break down this newer design concept while outlining best practices to help you master this strategy.

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How to Prove Your Web Redesign Improves ROI

Posted on June 5, 2019 by Matt Stewart

If it’s been a couple years since you’ve last redesigned your website, you might be considering an update. Most website redesign projects produce positive effects, given that designers are able to update site assets with the latest and greatest trends, but it’s hard to quantify just how much a redesign will help boost your company goals.

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9 UX and UI Design Concepts You Should Understand as a Manager

Posted on May 31, 2019 by Matt Stewart

Managers have a bigger responsibility in understanding these UX concepts than their teams. It’s the job of the manager to steer the ship—to lay the groundwork for their teams and then get out of the way and let them do their jobs. But how can you lay the groundwork if you aren’t familiar with the fundamentals of UX design guiding their processes? As a manager, it’s your job to be aware of these issues and make sure that you’re the control tower for your team.

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How to Apply Marketing Principles to your UX Design

UX design and digital marketing are similar disciplines with many overlapping techniques and skill sets. However, even though both professions are focused around interacting with customers, the two are often viewed as in competition with one another.

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Understanding the Difference between Tactical UX Design and Strategic UX Design

Posted on May 28, 2019 by Matt Stewart

If you’re designing a website, you know that user experience (UX) is essential to your overall success. You want to create a website that doesn’t just attract traffic but engages visitors once they arrive, is intuitive to use, and ultimately encourages them to follow through on your CTA. But even though this is a general description of UX, you might be surprised to find that this is only scratching the surface when it comes to the design concept. In fact, UX can be further broken down into a number of additional subcategories, with tactical UX and strategic UX design being two popular schools of thought.

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Ethics of Design: Are You Socially Responsible for User Habits?

Posted on May 24, 2019 by Matt Stewart

It’s natural for consumers to be curious about what’s going on behind the scenes of the internet machine, especially these days where data breaches, violations of user privacy, and social media infiltration campaigns are daily news.

We’re being bombarded by news reports detailing how websites, government agencies, and mega-corporations are buying and selling our personal information and leveraging what they find to push their own agendas.

There’s a lot for users to be worried about. And to make matters worse, even seemingly-innocent design choices are beginning to take their toll.

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Stepping Up Your Web Design Game with Interactive / Interaction Design

Posted on May 22, 2019 by Matt Stewart

Once upon a time, the internet was so new that developing a website meant fighting against the constraints of slow load times and limited coding options. In fact, the early days of the internet left us with garish and clunky websites that were far from user-friendly. And the idea of a “beautiful website” was such a limited concept that it is part of the reason that minimalist sites like Google were considered ahead of the curve and intuitive.

Fast forward to 2019 and interaction design is a major focus in the graphic and web design world. It’s so common that even Google leverages the medium throughout its product portfolio and even their Google Doodles. So, how can you capitalize on interaction design to make your website dynamic and appealing?

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Using Storytelling in UX Design

Posted on May 20, 2019 by Matt Stewart

Steve Jobs once said, “The most powerful person in the world is the storyteller.” Jobs was a gifted storyteller himself and sold the vision of the future to the modern world of technology users.

There are many areas in which UX design can benefit from effective storytelling, from the visual storytelling that helps graphic designers set up a landing page to the narrative logic that engineers use to create navigable web sites. However, we sometimes overlook a part of the UX design process that can benefit the most from storytelling. It is in the same place Steve Jobs used it when he sold the iPhone to the world – the pitch.

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