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Impacts of Minimalism in Web Design

Choosing the right design for your website is just as important as coming up with your branding and marketing strategies. You want your business' web design to look appealing but not by sacrificing the user experience. 

One of the most common mistakes that web designers make when creating webpages is to incorporate flashy images and plug-ins for no reason other than they look cool.

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5 Things We Did to Increase E-Commerce Sales by 622%

The Problem

In Spring of 2017, we were approached by an e-commerce company struggling with sales. Here’s a little background information on the company and their problem.

Here are the metrics the month prior to The Creative Momentum taking over:

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Visual Content Options for Marketing and Web Design

Visual Content Options for Marketing and Web Design

A 2016 report by Social Media Examiner found that 37 percent of marketers believe that visuals are the most important content style for their marketing goals, barely falling short of blogging (38 percent).

Visual content is everywhere, and marketers have more options than ever. At the minimum, incorporate the following five visual content styles into your strategies.

 

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What is inbound marketing?

 

Even if you’ve never heard the term inbound marketing, you’ve almost certainly seen it in action.

Imagine going to Best Buy to pick out a new laptop. As you’re deciding between a couple options, a sales rep walks up and starts going on about how great laptop “A” is. It has incredible features! Look at the crystal clear HD display! You’ll die before the battery does!

But you aren’t listening. You’re not interested in being sold to—you’re not even sure what you want yet!

At this point, you’re more interested in discovering what options are available. You ditch the rep and notice that laptop B has a digital kiosk that explains the product’s benefits. You spend some time watching the videos, learning about the product, and forming a decision on your own.

You’re not ready to buy today, but as you leave the store, you’re struck by the difference in the two experiences:

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5 Best Blogs to Follow About SEO

SEO is the backbone of content writing and getting your website seen. But with so many voices offering SEO best practices, it can be hard to tell which pundits offer the most updated, trustworthy advice. To help you narrow down your search, we recommend the following five blogs.

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How to Increase Shopping Cart Conversions on Your eCommerce Website

 
There’s nothing worse than carefully guiding customers through every stage of your eCommerce website only to lose them right before they pull the trigger. Shopping cart abandonment can be a tricky problem to address, but with these time-tested strategies backing you up, you can substantially increase your shopping cart conversion revenue .  
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Why User Experience Matters

The user experience (UX) matters because it’s directly tied to how users perceive your site. If they have a poor UX while browsing your page, it’s unlikely they’ll stay long, recommend others to the site, or sign up for your marketing materials. In fact, research shows that 88 percent of your customers won’t give you another chance after a bad experience.

Our individual preferences play a big role in the sites we frequent, so building an effective UX strategy might seem overwhelming. But in our experience, we’ve found that a quality UX can be summarized with three ideas:

  • Simplicity
  • Clarity
  • Consistency
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A Summary of Google’s Voice Search Guideline

 

Voice-enabled products have created a huge buzz in 2018. Earlier this month, Kohler announced a voice controlled toilet seat at CES 2018. The toilet seat will come with either Alexa, Siri, or Google Assistant. We also saw an Alexa-enabled mirror and kitchen gadgets that come with Google Assistant pre-installed. As more devices begin utilizing Alexa & Google Assistant, we can assume that voice search will eventually become the norm. During the Christmas season, Amazon sold “tens of millions” of Echo devices. As marketers, we need to understand how users are interacting with these devices. To help us out, Google released a full document entailing the guidelines to voice search.

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What Is User Experience Design?

 

User Experience (UX) is a design principle that influences every aspect of a website’s development, from initial prototyping to usability testing. It’s about optimizing the page to create a seamless, positive experience that encourages users to stay on-site, to navigate around the page, and to interact with the brand.

In other words, a good UX experience is the difference between who can delight their users the most and who can send users scrambling to a competitor the fastest.

 

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Google Takes Next Steps in Mobile-First Website Ranking

Google Takes Next Steps in Mobile-First Website Ranking

 

Google announced that beginning July 18th, 2018, it will assess how quickly a mobile website loads and rank it accordingly. This is what Google is calling the “Speed Update” and is the latest development in moving to a mobile-first ranking structure.

 

We have a blog outlining how mobile-first websites will rank higher than comparable sites who have only optimized for desktop versions. Digiday analyzed some of the most well-known websites imaginable – CNN, WSJ, National Geographic, Better Homes and Gardens – and found that some of these high traffic sites are actually too slow according to Google’s new guidelines.

 

So how will slower sites fare after the Speed Update? Well, basically, if you’re not thinking about your website’s mobile experience, at some point soon, you may be penalized for it.

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