One of the most important decisions to be made when preparing to develop a website is which content management system (CMS) to use. There are many great choices out there, but specific platforms are better suited to certain industries, while others might be easier for developers from specific backgrounds to use. Here is a brief overview of some of the most popular CMS platforms available to help you decide which tool will work best for your webpage.
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Completing an effective handoff from the webpage designer to the developer is key to realizing a project that satisfies the client and works as intended. After all, the designer has invested a lot of time creating innovative designs and wants to make sure all that effort is translated during development.
Why jeopardize all that work with a bad baton pass?
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Buyer personas are powerful marketing tools, but they’re not always utilized well. If you don’t use them to inform your content production—or at all—your marketing won’t reach its full potential.
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Logos are an integral part of a company’s brand identity, and logo design is one of the most important projects that a new business will go through. Even logos that might look like they only took half an hour to come up with most likely involved a design process involving multiple artists and approved by an entire boardroom.
Let’s take a deep dive into the corporate logo design process to better understand what’s going on when you hire an agency to design a new logo.
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Smart Campaigns have nothing to do with the intelligence or the savviness of your PPC strategies; they’re a service from Google designed to simplify the Google Ads process for people short on time and technical expertise.
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Buildings crumble without a solid structure and foundation. Similarly, websites metaphorically start to crumble when strong pillar pages aren’t doing the heavy lifting.
At least, that’s the way SEO winds are blowing these days.
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For all the wonders that the internet era and social media have brought to the world of technology, there has been one major problem – the proliferation of convincing, yet false, information that is spread digitally.
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When users visit a website, they expect to find the content they need with ease. The navigation bar is the simple design element that facilitates this. However, don’t let the simplicity of its concept allow your designers to neglect it, as it is one of the most important aspects of your overall design.
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Modern, interconnected smart technology presents a unique challenge for SEO. Smart devices make it seem like The Jetsons have replaced The Joneses, and new Internet of Things technology has search engine optimizers rushing to keep up.
Users don’t want Rick Astley to start singing from a smart speaker when they ask for a banana bread recipe. That’s where voice search, and proper search engine optimization for voice search, comes into play.
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Branded mobile apps seemed like all the rage not long ago. Taco Bell rolled out its own branded mobile app in 2014. Starbucks brought their mobile app to market forever ago and saw huge success. Even pizza joints like Domino's and Pizza Hut jumped on the branded mobile app bandwagon.
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