Anyone who’s ever managed a Google Ads campaign has seen a quality score, but it might not always be as high as you hoped. A quality score is a grade for how good your Google ad is. A low score means your ad probably isn’t as effective as it could be. In other words, you’re wasting money on your PPC campaigns.
Read More
Your website is the online face of your business, and first impressions count! Make sure you start on the right foot with potential customers by creating a clean, user-friendly website.
According to research, it takes users a total of 50 milliseconds (yes, 0.05 seconds) to create an opinion about your website and, by association, your business. If they don’t like what they see, there’s a good chance they’ll leave, never to return again.
Read More
"Shop local" is a movement that encourages buying locally to increase regional economic activity and improve the collective wellbeing of one's community. One way businesses can capitalize on this concept is making sure they are ranking in local search results.
Read More
Everyone wants a website that’s attractive. But having one that’s attractive AND and successfully nudges visitors down the conversion path is a different story. A website can be beautiful but ineffective. Remember that it must drive sales and leads. Before you plan a website redesign, incorporate these web design best practices into your strategy.
Read More
Web design is always influenced by new devices and features. One of the latest iterations is the "internet of things," or IoT. IoT can mean many things, but as it relates to web design, it centers around smart technology and connected devices. This can be as simple as smart lighting to something more complex like a smart assistant, which can control everything from refrigerators to locks and thermostats. So, how can you build a website that’s user-friendly for IoT?
Read More
Running pay-per-click (PPC) ads without tracking key performance indicators (KPIs) is like going on a diet without weighing yourself. You’re putting in all this effort, but how do you know it’s working!?
Tracking PPC KPIs is like stepping on the scale. It’s a way to track your PPC ad performance to make sure the ads are effective. According to research, 97% of Google Ad campaigns fail without proper analytics.
Read More
By and large, whether to have or not have a website is no longer a choice for the vast majority of businesses. The real question is: have you leveraged the best web design strategy to support your business and build an effective branding tool?
Any web design team — whether in-house or contracted — should be able to implement a proven design plan. If you’re unsure how your web design strategy connects to your overall marketing and branding, we've got you covered. Keep reading to explore web design strategy in depth, and it's role in boosting your business.
Read More
These days, it takes more than a slick, gorgeous website to drive conversions. If you think that all you need to convert prospects is polished web design, it’s time to rethink this notion. Along with a site that functions and is easy to navigate, customers want to know who you are as a business. They want to know your backstory. The art of storytelling is a marketing method that creates affinity with your brand.
Read More
The single-biggest component of digital marketing is arguably search engine optimization (SEO). Consumers turn to search engines like Google, Bing, and Yahoo to research and purchase products and services, so that's where businesses need to show up. The higher your business ranks in search engine results pages - "SERPs" for short - the more traffic to your website and prospects browsing your products and services.
Read More
In the marketing days of yore, seeing a little yellow smiley face would have given some business professionals a heart attack. Using something as “unprofessional” as an emoji in your marketing material would have been considered a faux pas.
Well, times are changing.
Read More