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How Video Marketing Impacts Your Website’s SEO and Social Media Accounts


 

Cisco forecasts that by 2021, video will drive 82% of all internet traffic. Marketers must accept this disruptor and prepare for it. People love video because it’s a “quick win.” We can consume content without reading an entire blog. We can see products we are evaluating for purchase and watch them in use. People are spending more than an hour every week watching video on social media.


So the question is: How can I use video marketing to benefit my business?

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The Top 5 SEO Best Practices in 2018

We’re now in Q4 of 2017. That means it’s time to start evaluating your website’s organic reach in 2017. Were you happy with your website’s position in Google’s SERPs? Did traffic increase or decrease? If you have not been ecstatic about your 2017 SEO results, consider these 5 SEO best practices in 2018.

 

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What Does Twitter’s New 280 Character Count Mean for Marketers?

Yesterday, Twitter announced on its blog the character count limit would increase for everyone from 140 to 280. They began testing the higher character limit and found it did not drastically alter the way people use Twitter, which is popular for its brevity.

When testing began in September, marketers naturally began to wonder how this would affect the way we talk to audiences on social media. With literally DOUBLE the text, would our message be diluted by half?

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Top 5 Reasons Why Your Website Needs an SEO Audit

What is an SEO audit?

An SEO audit looks at a website and identifies its weaknesses. Now, I’m not talking about just aesthetics, because a website is much more than a beautiful mesh of colors and graphics. An SEO audit takes into account the totality of the website.


Here are the top 5 reasons why your website needs an SEO audit:

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Best Navigation Tips to Improve SEO

If you think Google isn’t looking at the navigation on your website, think again.


For search engines, the goal is to offer users the BEST results. If they don’t, people will stop trusting search engines and that is bad for business.


Usability is a major component of search engine rankings. Google and other search engines analyze how long users stay on a page and adjust their findings appropriately. If the majority of users land on a website and don’t stay for very long, Google realizes the website is either irrelevant or difficult to use.


Here are our top tips to optimize your website navigation.

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How to Prepare Your Website for the Rise of Voice Search

 

In 2016, Google CEO, Sundar Pichai, claimed that 20 percent of mobile searches are voice searches. Between AI-learning via mobile devices and devices like Google Home and Amazon Echo, more users will trust voice search as these technologies become more advanced. This shift will (and already does) affect SEO and UI/UX. And here is why.

 

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Most Effective Way to Communicate with your Web Design Agency



The web design process doesn’t have to be long and complicated. It doesn’t have to be frustrating or miss your expectations. The best way to make sure you get what you want from your website design is to communicate effectively with your web design agency.

Here are some tips on getting the most out of your web design agency, using clear language and a careful process.

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Web Design - What is a Wireframe?

 

Web design lingo can be overwhelming. Here we will define what a wireframe is, what it is NOT, and where it fits into the web design process.

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Google to Begin Mobile-First Indexing

 

 

More than half of all internet usage happens on mobile devices and since Google rewards websites that have a great UI/UX experience, it is not surprising they are looking a lot harder at the mobile version of a website and asking, “Is it up to snuff?”

 

A website with no mobile formatting leads to a weird and cattywampus mobile experience, so Google began placing a greater emphasis on “mobile-friendly” websites in 2015, ranking them higher than unresponsive websites. And, as we learned at HubSpot’s Inbound 2017, experts predict 80% of all internet usage will be mobile by 2019.

 

Mobile-first indexing is in testing, so let’s get ready by looking at how responsive design and mobile-first design are different and how your business may be affected by it.

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Is the Best Web Design Agency a Local One?

A lot of businesses worry about hiring an out-of-town web design agency. They wonder if the web design agency is out of state, they’ll also be out of touch. Out of sight, out of mind.


Businesses do not work with local agencies for a variety of reasons. Maybe the business’ location leaves options limited and the BEST agency is a state away. What should a business owner do with the options he has?

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