Realistically, calls-to-action are a large component of your content strategy. It's more than just throwing out a catchy one-liner. A solid CTAs fits seamlessly into the broader messaging of a campaign narrative. Before you get to work developing your Pulitzer Prize-winning ad copy, it’s worth reviewing the basics of what makes a good CTA.

Link building, for a long time, has been considered an important ranking factor. Backlinks are Google's go-to ranking signal, with each of these links considered as "votes" for your website and content.

Even so, a growing tribe of webmasters have noticed a decline in their link-building value:

• Link spamming—the out-of-context links on websites, discussion forums, blog comments, guestbooks, etc.—is getting devalued and will not rank your site anywhere.
• Google's ambiguous Penguin update is making marketers rethink or avoid link schemes completely.

The truth is, you can't ignore link building. A website can't really rank well without its two undisputed ingredients—content and links that point to its site.

Search engine optimization (SEO) is an ever-changing beast that at times is difficult to tame. Google and other popular search engines continually adjust their algorithms and assessment tools to provide the types of results that are most likely to satisfy those doing the searches.

For some online marketers, those changes represent threats to their businesses. Yet, those who take proactive steps to improve their SEO strategies and tactics will find opportunity in changes employed by search engines. The following tips will help you create opportunities for improving your online marketing efficiency.

Content creation is one of the most time-consuming pieces of an inbound marketing campaign. Even before the content begins to take shape, topics are generated and floated for approvals. Research must be done. And, in the case of whitepapers, eBooks and infographics, a design team is involved.

So, if all of this time goes into creating just one piece of content, why do so many marketers use that content only once? Fear of redundancy. We worry our content will come off as stale, or someone will think, “Don’t they have anything else to post?”

But there are strategies to make your content grow roots and to repurpose it successfully.

Travel bloggers, journalists, and hobbyists have it easy. How hard is it to keep your audience engaged when your content is rock climbing photos from the Eastern Himalayas during Nepalese election season?

The rest of us are stuck down here with the common folk, trying to capture people’s attention with the benefits of outsourced paint drying observation for your small business needs—and just wait till you hear this one weird trick!

Writing engaging B2B content isn’t always easy. We feel your pain. That’s why we’re sharing some of the secret ingredients to our winning B2B content recipe.

Back in 2013, marketing guru Neil Patel claimed a linear relationship between post quantity and traffic. It’s no secret that publishing often and on time is huge in content marketing, but what about quality? Moreover, how do you break it down to a system in order to put out reliable content calendars?

“It was terrible. I felt personally insulted by the ineptitude of their design. I have never wasted so much of my life on a simple task, suffering through such a misguided, haphazard, and unintuitive interface. I have been a loyal customer ever since.”

– product review by nobody, anywhere, ever

A solid user experience (UX) design is a winning strategy to reel in repeat business. People like interacting with things that make them happy. Go figure.

It’s seems like there’s always more advice coming out on inbound marketing, doesn’t it?

It seems that way because, well, it is that way. Content production has exploded over the past few years and digital marketing is (understandably) one of the most popular topics. To help you sort through it all, we’ve compiled seven of our favorite blogs on inbound marketing for your reading pleasure.

A key component of successful inbound marketing campaigns is a rock-solid landing page, designed to convert the anonymous onlooker into a qualified sales prospect. How well you design and incorporate landing pages into your campaigns plays a large impact on your campaign success.

There’s a long history to the changes Google has made to its algorithm over the years, but in 2018, SEO best practices suggest that ranking high on search engine results pages (SERPs) boils down to relevancy and user intent. In other words, Google’s aim is to deliver high-quality pages that best match the user’s search.