Regardless of the industry, email remains one of the most powerful inbound marketing tactics. There are few other options that consistently allow marketers to cater specific, tested, and customized messages to individuals and businesses that could benefit from your services. With the advent of CRM (customer relationship management) systems, which provide valuable analytics, marketers can cater to hyper-specific customer niches. The opportunity to deliver the exact message to the right person at the right time is easier than ever.

On the surface, the inbound marketing practices used in business-to-consumer (B2C) and business-to-business (B2B) have a lot in common. 

Both strategies require a thorough understanding of the company’s target market. Both strategies involve addressing customers through a structured buyer’s journey framework. And overall, both strategies have the same goal: capturing prospects’ attention and giving them the nudge they need to purchase.

There are plenty of similarities, but there are also substantial differences in how they work and what customers expect. Let’s review these distinctions in more detail.

Brevity might be the soul of wit, but when it comes to marketing, long-form content rules. We’ve known this to be the case for a while; SEO marketing experts like Neil Patel describe the benefits of long-form content, detailing how longer blog posts are the secret to inbound marketing success.

But we’re not here to talk about the benefits of longer content, numerous as they may be. Instead, we’re looking at a few UX design tips that will support your long-form content assets and guarantee that users stay engaged as they read.

Checkout is, without question, the most important part of your eCommerce flow. The last thing you want to do is slip up in your UX design and drive customers away at the checkout page, wasting all the work you put into finding and bringing them into your marketing fold.

Nobody wants to wind up in development hell. Without a clear roadmap for development or a concrete idea of the core features of your end-product, the development process has a tendency to meander and stall with countless iterations that aren’t necessarily making progress. This is where the concept of a minimum viable product (MVP) comes into play.

Are you building for growth or longevity? To some people, these are the same thing ... but they’re not. While growth can help create longevity for your business, both objectives require an entirely different strategy to achieve them.

As it relates to your company or brand website, a growth objective demands a unique focus that you won’t necessarily have if you’re simply targeting a product launch. So, what is growth design? In this post, we break down this newer design concept while outlining best practices to help you master this strategy.

If it’s been a couple years since you’ve last redesigned your website, you might be considering an update. Most website redesign projects produce positive effects, given that designers are able to update site assets with the latest and greatest trends, but it’s hard to quantify just how much a redesign will help boost your company goals.

Managers have a bigger responsibility in understanding these UX concepts than their teams. It’s the job of the manager to steer the ship—to lay the groundwork for their teams and then get out of the way and let them do their jobs. But how can you lay the groundwork if you aren’t familiar with the fundamentals of UX design guiding their processes? As a manager, it’s your job to be aware of these issues and make sure that you’re the control tower for your team.

UX design and digital marketing are similar disciplines with many overlapping techniques and skill sets. However, even though both professions are focused around interacting with customers, the two are often viewed as in competition with one another.

If you’re designing a website, you know that user experience (UX) is essential to your overall success. You want to create a website that doesn’t just attract traffic but engages visitors once they arrive, is intuitive to use, and ultimately encourages them to follow through on your CTA. But even though this is a general description of UX, you might be surprised to find that this is only scratching the surface when it comes to the design concept. In fact, UX can be further broken down into a number of additional subcategories, with tactical UX and strategic UX design being two popular schools of thought.