Post navigation

Quick SEO Wins You Can Utilize In 2019

Now that 2019 is in full swing, we’d like to talk about one of our favorite subjects: SEO. Last year provided some interesting updates to the SEO world, including the rise of voice queries and topic clusters, and we expect 2019 to do the same.

But today, we’d like to avoid talking about SEO strategies that take months and months to implement. If you want to hit the ground running in 2019, we suggest looking at these quick SEO wins and seeing what you can do for your own site as the year begins.

Read More

Which Website Metrics Are Most Useful at Assessing Your Sales Funnel Performance?

The sales “funnel” is represented as such because of the natural discrepancies between motivation in buyers. The top comprises users with passive interest and the smallest number of buyers at the bottom of the funnel prepared for purchase and subscription.

However, while a decreasing pool of leads is natural for the sales funnel, it’s possible to also experience bottle necks around specific steps in the journey. The only way to identify bottle necks in your content strategy and sales funnel is by analyzing the appropriate metrics.

Read More

The Benefits of Custom Websites Versus Templates or Themes

The advent of popular DIY web templates offers cheap and easy solutions for getting a website up and running – which is great for when your budget is tight and your expectations of your web presence are minimal. Unfortunately, the ubiquity of web templates makes it easy to blend into the crowd. Templates are the wrong solution if you’re approaching the web with your brand front and center, which you should be if you’re operating in a sizable industry with big competition.

From the top to bottom, everyone is balancing a budget when it comes to advertising and design. The question that any business operating in the age of smart phones needs ask is whether your web presence is the particular point at which you can afford to cut corners. A basic overview of the contemporary market landscape yields a resounding no.

Read More

Using A/B Testing, Factorial Design, and Multivariate Tests for Deep Visitor Insights

Data is the driving force of website design. Changes should never be made on a whim; every change requires an investment of time and resources, and website owners shouldn’t consider making changes before ensuring that they’re justified. This applies to both small site owners making their way in the world and bigger agencies that need to defend their marketing spend to stakeholders.

Of course, different types of testing structures provide different information on website performance. Below, we’ll review a few of the most common options that marketers use.

Read More

Icons and UX Web Design — A Usability Rundown

Icon use in UX web design is nothing new. Designers have taken advantage of icons for decades to tailor the user experience to be more intuitive, and the trend continues as popularity for mobile device usage rises. Icons serve an important role in helping experienced mobile designers make the most of on-screen real estate, direct the conversion conversation, and bring important elements into the spotlight. That’s why it’s essential to understand UX icon design best practices while you avoid common design mistakes that can influence icon success.

Read More

Top 6 Best Inbound Marketing Best Practices for 2019

Forget 2018. 2019 is here—a new year with new possibilities—and we’re eager to share what we know.

Today we’re reviewing the inbound marketing landscape. We’ll be pulling facts from HubSpot’s State of Inbound 2018 report to provide context and much-needed data that will help us extrapolate on what trends companies can expect to see in the coming year. Consider these the new best practices for inbound marketing success in 2019.

Read More

Do Your Mobile Form Fields Make Interaction Easy?

After a decade of designing mobile forms, smart designers know three things: design is constantly evolving, user needs are more refined, and the user experience is everything.

In 2018, more than 50% of the world’s internet traffic is driven by mobile phone usage, and 57% of all U.S. online traffic comes from either a phone or a tablet. This means your brand’s mobile experience needs to be crafted to maximize interaction if you want to help yourself to a slice of mobile traffic pie. But how do you maximize interaction through your mobile form design?

Read More

How Your Web Design Can Build Brand Loyalty

Like most people, when you encounter a brand name or product, you have a preconceived idea of what that brand implies. That notion is called the brand image and may be only loosely related to an actual product or its practical attributes. Brand image is intended to evoke thoughts about:

  • Quality

  • Esteem

  • Social acceptance

Quality, esteem, and social acceptance are just a few of the nuances branding offers. Yet, controlling a brand image can be difficult. Why? Because your image exists in the minds of consumers.

A company’s website design branding goal is to evoke positive feelings about the goods or services you provide.

Read More

How to Maximize Your Google AdWords Click-Through Rates

Many marketers consider pay-per-click (PPC) ads to be an important component of any successful marketing campaign. Strong PPC ads drive traffic to your website, increase conversions, and build brand authority using targeted keywords and complementary content. Businesses need internet users to interact with these ads in order to justify money invested in their PPC campaigns, and user interaction is most often measured through an ad’s click-through-rates (CTR).

Here’s how you can optimize your AdWords PPC campaigns to maximize CTR and create successful ads that convert.

Read More

The CTA Debate: Above or Below the Fold?

Some time ago, newspapers were the primary source of information for most people. Those newspapers typically were folded in half and stacked with the most important, eye-grabbing headline, photos, and graphics emblazoned at the top of the first page. That placement is an old print media term called “above the fold,” and it compelled interested readers to pick up a copy and read further.

The online world also has an above the fold location. That location is the viewable portion of a webpage after it loads and before the reader begins scrolling. Traditional thought suggests that the most important elements of a web page should appear above the fold, including a call to action (CTA). The idea is that readers see the appropriate CTA placement link right in front of them and are more likely to abide the call to action.

Read More