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Is Influencer Marketing a Viable Strategy in 2021?

Social media introduced a powerful new way of marketing to consumers through influencers. Influencers may have earned themselves a bad rap over the years for shameless plugs and product promos, but it’s hard to argue with the numbers.

In 2019, the influencer marketing industry was worth about $8 billion. With nearly 80% of businesses using influencer marketing, the industry is expected to almost double and hit $15 billion by 2022.

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Social Media Marketing Ethics

Social media is here to stay, and has invited continuous conversations about social media marketing ethics almost since its inception. As a result, marketers continuously adjust strategies and tactics within social media platforms. 

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6 of the Best Social Media Marketing Tools

It’s not just a good idea anymore; social media is a necessity for modern businesses. It’s a great way to interact directly with your customers, and it’s a powerful research tool to keep up with the latest industry trends. It can even be used to track your business’s reputation online.

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A Primer on Influencer Marketing and Inbound

Influencer marketing has gotten a bad rap lately. Instagram is filled with “influencers” shamelessly promoting products—and making good money doing it! But it’s not only for social media. Businesses across various industries are using influencers to grow their brands. In fact, the influencer marketing industry is expected to reach $9.7 billion by the end of 2020.

If done correctly, influencer marketing can be a powerful asset in your inbound toolbox to gain customers, increase brand recognition, and promote your products.

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InstaYes! Planning for a Winning Instagram Page

Instagram is a popular channel for social media marketing. Done well, it can foster engagement, visibility, and score major points for your brand reputation. In order to make all of that come to life, however, you need to approach your company Instagram page with the right tools and strategy.

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Winning Strategies for Facebook Ad Auctions In 2019

Facebook’s ad auction system provides a flexible and cost-effective solution to digital marketing – provided that you’re taking the right approach. With different bidding options, campaign goals, and optimization choices, it’s tantamount to your success to understand the underlying mechanics in order to employ the right strategy for your marketing campaign.

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Memeology 101: Intro to Viral Marketing

Memes are everywhere. Social Media Marketing is huge. So, it’s time to get with it and reach out to your target market with the latest viral memes, right?

No.

That’s not how this works.

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Why your Business Needs to Use Social Media

When clients hire us to do their inbound marketing, a startling number of them say, “We don’t use social media.” Or, “Our clients aren’t on social media.” Or, “Our clients are on LinkedIn, but not Twitter.”


Your clients are on social media and you need to be using social media to reach them. And this is why.

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What Does Twitter’s New 280 Character Count Mean for Marketers?

Yesterday, Twitter announced on its blog the character count limit would increase for everyone from 140 to 280. They began testing the higher character limit and found it did not drastically alter the way people use Twitter, which is popular for its brevity.

When testing began in September, marketers naturally began to wonder how this would affect the way we talk to audiences on social media. With literally DOUBLE the text, would our message be diluted by half?

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How Social Media & Blogging Work Together to Boost Business

Posted on July 19, 2017 by Janice Wood

Social media and blogging are two aspects of digital marketing that used to be separate – even competing – processes. The logic was that the fast-paced nature of social media marketing was inconsistent with the thoughtful, long-term approach offered by content marketing.

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