Facebook’s ad auction system provides a flexible and cost-effective solution to digital marketing – provided that you’re taking the right approach. With different bidding options, campaign goals, and optimization choices, it’s tantamount to your success to understand the underlying mechanics in order to employ the right strategy for your marketing campaign.Read More
Memes are everywhere. Social Media Marketing is huge. So, it’s time to get with it and reach out to your target market with the latest viral memes, right?
That’s not how this works.Read More
When clients hire us to do their inbound marketing, a startling number of them say, “We don’t use social media.” Or, “Our clients aren’t on social media.” Or, “Our clients are on LinkedIn, but not Twitter.”
Your clients are on social media and you need to be using social media to reach them. And this is why.Read More
Yesterday, Twitter announced on its blog the character count limit would increase for everyone from 140 to 280. They began testing the higher character limit and found it did not drastically alter the way people use Twitter, which is popular for its brevity.
When testing began in September, marketers naturally began to wonder how this would affect the way we talk to audiences on social media. With literally DOUBLE the text, would our message be diluted by half?Read More
Social media and blogging are two aspects of digital marketing that used to be separate – even competing – processes. The logic was that the fast-paced nature of social media marketing was inconsistent with the thoughtful, long-term approach offered by content marketing.Read More
Anybody who logged into Facebook this week probably saw one of those patented pop-up windows appear in their news feeds: The Social Network, at long last, has exceeded 2 billion users. That’s over 25 percent of the world’s population. And given that Facebook was already on the edge of this benchmark back in Q1 of this year, this isn’t too surprising. Social media growth across all channels is showing no signs of slowing, and brands hoping to make an impact on this vast market had better know their stuff.Read More
Inbound marketing is a tested and proven way to doing business online. With more and more people looking to bring visitors to their website, the cold calling or buying email lists will be either too expensive or inefficient in generating meaningful leads. The modern day internet pushes inbound marketing beyond the edge, making it an amalgamation of quantity on-site content that attracts an audience and an online presence that makes your brand naturally lovable.Read More
Even if saying so out loud may earn you a few eye rolls from the professionals, content is and always will be king. That’s why it’s vital to have a strong content marketing strategy working for you. When it comes to effective search engine optimization, content is the absolute number one method for converting visits into action.Read More
Inbound marketing has proven itself to be an extremely effective form of marketing for businesses of all sizes. This is because smallercompanies can still achieve results on a small marketing budget. There are hundreds of inbound marketing strategies that you can use to achieve your marketing goals - whether it's to increase brand awareness, build brand authority, build brand trust, increase sales or increase leads. The following are the top 5 effective strategies for inbound marketing that you should consider:Read More