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What Does Twitter’s New 280 Character Count Mean for Marketers?

Yesterday, Twitter announced on its blog the character count limit would increase for everyone from 140 to 280. They began testing the higher character limit and found it did not drastically alter the way people use Twitter, which is popular for its brevity.

When testing began in September, marketers naturally began to wonder how this would affect the way we talk to audiences on social media. With literally DOUBLE the text, would our message be diluted by half?

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How Social Media & Blogging Work Together to Boost Business

Posted on July 19, 2017 by Janice Wood

Social media and blogging are two aspects of digital marketing that used to be separate – even competing – processes. The logic was that the fast-paced nature of social media marketing was inconsistent with the thoughtful, long-term approach offered by content marketing.

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Best Practices for Getting Noticed In 2017’s Social Media

Posted on July 6, 2017 by Janice Wood

Anybody who logged into Facebook this week probably saw one of those patented pop-up windows appear in their news feeds: The Social Network, at long last, has exceeded 2 billion users. That’s over 25 percent of the world’s population. And given that Facebook was already on the edge of this benchmark back in Q1 of this year, this isn’t too surprising. Social media growth across all channels is showing no signs of slowing, and brands hoping to make an impact on this vast market had better know their stuff.

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Why You Should Learn to Love Inbound Marketing

Inbound marketing is a tested and proven way to doing business online. With more and more people looking to bring visitors to their website, the cold calling or buying email lists will be either too expensive or inefficient in generating meaningful leads. The modern day internet pushes inbound marketing beyond the edge, making it an amalgamation of quantity on-site content that attracts an audience and an online presence that makes your brand naturally lovable.

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SEO is all about having a Content Marketing Strategy

Even if saying so out loud may earn you a few eye rolls from the professionals, content is and always will be king. That’s why it’s vital to have a strong content marketing strategy working for you. When it comes to effective search engine optimization, content is the absolute number one method for converting visits into action.

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The Top 5 Effective Strategies for Inbound Marketing

 

Inbound marketing has proven itself to be an extremely effective form of marketing for businesses of all sizes. This is because smallercompanies can still achieve results on a small marketing budget. There are hundreds of inbound marketing strategies that you can use to achieve your marketing goals - whether it's to increase brand awareness, build brand authority, build brand trust, increase sales or increase leads. The following are the top 5 effective strategies for inbound marketing that you should consider:

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Inbound Marketing — Working Smarter, Not Harder

Inbound Marketing -- Working Smarter, Not Harder

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10 Reasons You Need a Business Pinterest Page

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Twitter Advertising Changes for Businesses

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Top Social Media Tools

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