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The Top 5 Effective Strategies for Inbound Marketing

 

Inbound marketing has proven itself to be an extremely effective form of marketing for businesses of all sizes. This is because smallercompanies can still achieve results on a small marketing budget. There are hundreds of inbound marketing strategies that you can use to achieve your marketing goals - whether it's to increase brand awareness, build brand authority, build brand trust, increase sales or increase leads. The following are the top 5 effective strategies for inbound marketing that you should consider:

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10 Reasons You Need a Business Pinterest Page

 

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Twitter Advertising Changes for Businesses

 

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Top Social Media Tools

 

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Is 2014 the Year for a Website Redesign?

 

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Superbowl 2014 - The Holy Grail of Advertising

The Super Bowl, one might say, is the Holy Grail of Advertising. This is the big leagues. Since 1967, the between-plays ads have become increasingly coveted spots to run commercials for the nation’s most beloved products. Ask the average American who’s playing in the Super Bowl, and it’s a coin toss as to whether they can tell you. Ask them what their favorite Super Bowl commercial was, and they’ll recount one in detail.

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10 Startups to Watch in 2014

2014 calls for an entirely new generation of smart applications that will infiltrate the travel, dating, news, and personal finance industries. Using data driven trends and current social media markets and profiles, the following list of startups to watch in 2014 are sure to overcome multiple hurdles this year and beyond.

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Google to Unveil Google Plus Advertising

Google is in the process of testing and unveiling Google plus advertising - Google+ Post Promotions. Originally we thought - awesome, now we can finally promote across the Google+ social network: when in reality it will be across the enter display network. Now at first this disappointed us, but once a little more research was performed we realized: this is genius. The Google display network reaches 90% of internet users worldwide. In essence, these advertisements will not be confined to a still blooming social network mostly dominated by marketing professionals: they will be promoting not only a brand but the social network itself across the world wide web.

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Twitter Rolls Out Updated UI Redesign

Twitter began beta testing a new UI on their website synonymous to the recently redesigned mobile app and the new Apple iOS7 software a few weeks back, and have finally gone live with it as of this week. The new interface displays a more clean, and up-to-date user experience with a flat, simplistic design and a new image sharing exposure. The 140 characters was no longer cutting it in the world of Instagram and Pinterest.

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2014 Web Trends

2013 marked an evolutionary year in web design, marketing, and social media. These three markets are effortlessly intertwining with one another as branding and sales channels. According to Exacttarget’s report marketing projections for 2014, the top five areas of spending will include data and analytics, marketing automation, email marketing, social media marketing, and content management. Whether it is the process and avenues through which marketers collect data on their audience, or how users are surfing the web and engaging on the web: data and mobile devices are more influential than ever.

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