Inbound marketing is a tested and proven way to doing business online. With more and more people looking to bring visitors to their website, the cold calling or buying email lists will be either too expensive or inefficient in generating meaningful leads. The modern day internet pushes inbound marketing beyond the edge, making it an amalgamation of quantity on-site content that attracts an audience and an online presence that makes your brand naturally lovable.
What is inbound marketing all about?
This form of marketing focuses on attracting customers by using attractive content that is both sharable and helpful. Your content should target questions and give appropriate answers that will not only solve the reader’s problem, but also gives them a reason to share your content. The goal is to establish yourself as an authority in the niche and give readers a reason to keep coming back for more.
Since no one will realize your content without stumbling across it, the initial step focuses on creating content awareness. Here is how:
- Efficient social media marketing
- Search engine optimization
- Email newsletters and drip campaigns
- Lead nurturing and marketing automation
- Blog- Quality Content Often
There is more to content marketing than meets the eye. You may find it helpful to hire an inbound marketing agency that can take the load off you, so you can focus on your business.
Converting your gathered audience
Once you have visitors, you are ready to proceed to the next step – converting the visitors into leads. The very least you could do is get their email addresses. The best would be convincing them to make a purchase there and then or have them fill out a form.
You will have to give your audience a reason to trust in you, or an incentive to make them give up their contact information. This could be in the form of a tip sheet, an eBook or a valuable report. Some of the best ways to convert your audient include:
- Using relevant signup or contact forms to encourage interaction
- Strategic call-to-action buttons that encourage your audience to do something
- Landing pages from call-to-action or even SERP to ensure that your visitors find relevant converting information
Following Up
The final step is keeping in touch with your newfound fans. A strategic follow up email that is subtle enough to skip the spam folder and irresistible enough to warrant opening will work just fine.
You will also have to use the gathered information to feed your CRM (customer relationship management system). This will ensure that you always call your potential customers by their name (people love this, as it makes them feel important) and can see exactly how they engaged with you on the website.
So, why can’t you ignore it?
Inbound marketing is the holy grail of online marketing and generating business. You must work on an elaborate cycle that continually attracts and converts new readers if you are to make any sales or generate leads online. In addition to this, you will need a strategy that keeps old visitors and customers coming back for more. You will need a complete inbound marketing department, or a reliable agency with all the inbound marketing tools you need to convert your dreams into reality.