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Janice Wood

Janice's background in content writing means she can see a typo from down the hall. She has more than a decade of marketing experience in several industries, including a financial technical analysis firm and the prestigious High Museum of Art, where her responsibilities spanned drinking wine on the piazza, managing email campaigns, direct mail, print projects, webpage copy, event planning and project management.
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Anniversary of the First Website – EVER!

 

August 6th marks the anniversary of the very first website. Published in 1991, the world’s first public website began a total overhaul of the way we live our lives. Sir Tim Berners-Lee probably didn’t imagine how the World Wide Web would impact us socially, nor in business, politics, retailers, banking or healthcare. An entire industry – web design & web development – were born on August 6th, 1991.

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How to Become a Better Marketing Content Writer

Posted on July 26, 2017 by Janice Wood

The news is out – content is king. Everyone is writing, posting to social media and gating their content. Inbound marketers are using those outlets to find and woo their ideal buyer persona.

Sometimes, the content we are posting is great. Other times, it's the exact same thing someone else just posted or what we’ve written is bad. Typo bad. Run-on sentence bad. Tired and boring bad. Hard to read bad. Too casual and filled with slang bad.

We recently had an internal blogging contest, where we encouraged the members of our team to create a topic specific to their job role and to take a shot at writing it up. Even if they can’t write. And, here is an insight – they’ve been our best-performing blogs to date.

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5 Reasons to Hire an Inbound Marketing Agency

Posted on July 24, 2017 by Janice Wood

Back in the day, when kids wanted to make some pocket change for the summer, all they needed was a jug of lemonade, a Sharpie, a piece of cardboard, and their adorable little smiles. Talk about a slice of Americana. Unfortunately for little Billy, times have changed. If he’s looking to make enough for that new bike, he’d better be on top of his social media game. Where’s the Instagram account for Billy’s Lemonade Stand? Is he even paying attention to the Yelp reviews? What’s going on with his analytics? Does he have the slightest idea about SEO best practices?

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How Social Media & Blogging Work Together to Boost Business

Posted on July 19, 2017 by Janice Wood

Social media and blogging are two aspects of digital marketing that used to be separate – even competing – processes. The logic was that the fast-paced nature of social media marketing was inconsistent with the thoughtful, long-term approach offered by content marketing.

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7 Ways to Successfully Use Email Marketing

Posted on July 10, 2017 by Janice Wood

When deployed correctly, email marketing can be a powerful tool in your marketing outreach. Email campaigns can be personalized, can be automated, and can be easily reconfigured over time—exactly what any agile marketing strategy needs. But to guarantee that your emails make an impact beyond simply cluttering up user inboxes, you need the right strategies backing you up.

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4 Reasons Why You Should Hire an Inbound Marketing Agency

Posted on July 7, 2017 by Janice Wood

Now that inbound marketing has been proven as one of the most effective strategies, more companies are adjusting the way they target customers. The days of invasive advertising are almost over, and they’re being replaced with content that’s designed to attract visitors and capture their interest.

But creating an inbound marketing strategy isn’t as simple as writing blog posts and tweeting to your followers. It requires a lot of time and effort, much of which is spent on researching and engaging customers and potential customers. Unless you or someone in your company has experience with inbound marketing, you may want to consider reaching out to professionals who can help get the ball rolling. Here are four reasons why.

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Best Practices for Getting Noticed In 2017’s Social Media

Posted on July 6, 2017 by Janice Wood

Anybody who logged into Facebook this week probably saw one of those patented pop-up windows appear in their news feeds: The Social Network, at long last, has exceeded 2 billion users. That’s over 25 percent of the world’s population. And given that Facebook was already on the edge of this benchmark back in Q1 of this year, this isn’t too surprising. Social media growth across all channels is showing no signs of slowing, and brands hoping to make an impact on this vast market had better know their stuff.

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Why You Need to Love Inbound Marketing

Posted on June 30, 2017 by Janice Wood

Inbound marketing is probably one of the most talked about topics for any company that maintains a digital presence. It’s also one of the most effective ways of boosting traffic and helping you convert those leads into sales. In addition, inbound marketing is also a more enjoyable approach to advertising that promotes your goods and services through informative content rather than invasive advertising.

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How Content is Related to UX

Posted on June 26, 2017 by Janice Wood

As you probably already know, User Experience (UX) is the hottest trend to sweep the digital marketing industry. Everything from websites to mobile apps is now designed in a way that's friendly to the user, but what exactly is UX?

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Why Companies Struggle to Implement Inbound Marketing

Posted on June 23, 2017 by Janice Wood

Unless you’re new to the field of digital marketing, you’ve probably noticed that inbound marketing is a hot topic in the industry. More companies are moving away from the traditional, invasive marketing techniques and adopting a strategy that attracts people to them, not the other way around.

Here are some of the common challenges that businesses face when preparing for their first inbound marketing campaign:

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