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Janice Wood

Janice's background in content writing means she can see a typo from down the hall. She has more than a decade of marketing experience in several industries, including a financial technical analysis firm and the prestigious High Museum of Art, where her responsibilities spanned drinking wine on the piazza, managing email campaigns, direct mail, print projects, webpage copy, event planning and project management.
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How Video Marketing Impacts Your Website’s SEO and Social Media Accounts


 

Cisco forecasts that by 2021, video will drive 82% of all internet traffic. Marketers must accept this disruptor and prepare for it. People love video because it’s a “quick win.” We can consume content without reading an entire blog. We can see products we are evaluating for purchase and watch them in use. People are spending more than an hour every week watching video on social media.


So the question is: How can I use video marketing to benefit my business?

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What Does Twitter’s New 280 Character Count Mean for Marketers?

Yesterday, Twitter announced on its blog the character count limit would increase for everyone from 140 to 280. They began testing the higher character limit and found it did not drastically alter the way people use Twitter, which is popular for its brevity.

When testing began in September, marketers naturally began to wonder how this would affect the way we talk to audiences on social media. With literally DOUBLE the text, would our message be diluted by half?

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Best Navigation Tips to Improve SEO

If you think Google isn’t looking at the navigation on your website, think again.


For search engines, the goal is to offer users the BEST results. If they don’t, people will stop trusting search engines and that is bad for business.


Usability is a major component of search engine rankings. Google and other search engines analyze how long users stay on a page and adjust their findings appropriately. If the majority of users land on a website and don’t stay for very long, Google realizes the website is either irrelevant or difficult to use.


Here are our top tips to optimize your website navigation.

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Most Effective Way to Communicate with your Web Design Agency



The web design process doesn’t have to be long and complicated. It doesn’t have to be frustrating or miss your expectations. The best way to make sure you get what you want from your website design is to communicate effectively with your web design agency.

Here are some tips on getting the most out of your web design agency, using clear language and a careful process.

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Google to Begin Mobile-First Indexing

 

 

More than half of all internet usage happens on mobile devices and since Google rewards websites that have a great UI/UX experience, it is not surprising they are looking a lot harder at the mobile version of a website and asking, “Is it up to snuff?”

 

A website with no mobile formatting leads to a weird and cattywampus mobile experience, so Google began placing a greater emphasis on “mobile-friendly” websites in 2015, ranking them higher than unresponsive websites. And, as we learned at HubSpot’s Inbound 2017, experts predict 80% of all internet usage will be mobile by 2019.

 

Mobile-first indexing is in testing, so let’s get ready by looking at how responsive design and mobile-first design are different and how your business may be affected by it.

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Is the Best Web Design Agency a Local One?

A lot of businesses worry about hiring an out-of-town web design agency. They wonder if the web design agency is out of state, they’ll also be out of touch. Out of sight, out of mind.


Businesses do not work with local agencies for a variety of reasons. Maybe the business’ location leaves options limited and the BEST agency is a state away. What should a business owner do with the options he has?

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Outline of the Website Design Process

The web design process – whether updating the old site or starting from scratch – can be a long, overwhelming process. We have designed and developed hundreds of websites and want to share an outline of the web design process and define terms you will hear along the way.

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How to Write a Great Call-to-Action

A poorly written or poorly placed call-to-action (CTA) can be the kiss of death on an otherwise perfectly-planned marketing campaign. All the great copy you have written only goes so far if your CTA does not elicit a response. Not to mention a lot of users skim the page, looking specifically for the CTA to tell them what the page is about. Use the CTA to grab them!


We want you to be successful in your marketing efforts, so we are outlining the parts of a CTA you cannot overlook and how to use them strategically.

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Anniversary of the First Website – EVER!

 

August 6th marks the anniversary of the very first website. Published in 1991, the world’s first public website began a total overhaul of the way we live our lives. Sir Tim Berners-Lee probably didn’t imagine how the World Wide Web would impact us socially, nor in business, politics, retailers, banking or healthcare. An entire industry – web design & web development – were born on August 6th, 1991.

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How to Become a Better Marketing Content Writer

Posted on July 26, 2017 by Janice Wood

The news is out – content is king. Everyone is writing, posting to social media and gating their content. Inbound marketers are using those outlets to find and woo their ideal buyer persona.

Sometimes, the content we are posting is great. Other times, it's the exact same thing someone else just posted or what we’ve written is bad. Typo bad. Run-on sentence bad. Tired and boring bad. Hard to read bad. Too casual and filled with slang bad.

We recently had an internal blogging contest, where we encouraged the members of our team to create a topic specific to their job role and to take a shot at writing it up. Even if they can’t write. And, here is an insight – they’ve been our best-performing blogs to date.

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