Inbound marketing is probably one of the most talked about topics for any company that maintains a digital presence. It’s also one of the most effective ways of boosting traffic and helping you convert those leads into sales. In addition, inbound marketing is also a more enjoyable approach to advertising that promotes your goods and services through informative content rather than invasive advertising.
Inbound Marketing and You
The beauty of inbound marketing is that you don’t have to worry about coming up with overly persuasive ad campaigns to attract readers. Instead, you just need to create relevant content that your audience finds helpful. In many ways, inbound marketing is much easier than the outbound approach.
If you’re still not sold on the value of inbound marketing, consider these statistics from a recent HubSpot report:
- One in three marketing professionals believes that outbound marketing is overrated – when compared to inbound marketing, it’s far past its expiration date.
- Almost 70% of inbound marketers feel their strategy works – compare that to the 52% of outbound marketers who don’t think their strategy is working as well as it should.
- Over half of marketers think that blogging is the best way to generate leads – followed closely by promoting products on YouTube and Facebook.
3 Reasons Why You Should Love It
Enough about what inbound marketing is, here are some reasons why it’s good for you:
Blogging boosts traffic – a lot
One of the main components of a successful inbound marketing strategy is blogging, and for good reason. One study a few years back found that businesses that maintain an active blog have 55% more visitors and almost 100% more inbound links than those who don’t.
Blogging influences people’s purchasing decisions
Your blog posts don’t only generate traffic, they also help people decide whether they want to buy your product or not. Studies and surveys have been finding correlations for years, and one 2014 survey of 1,000 UK-based participants revealed 84% of respondents bought products based on what they read in blogs
Inbound marketing gets more leads
The whole purpose of a marketing campaign is to generate leads so that the sales department can turn them into customers. Interestingly enough, inbound marketing does a much better job at generating leads than outbound marketing – 67% more leads to be exact. Much of this is from the SEO boost that you get from maintaining an active blog. People performing Google searches on topics related to your content are more likely to be directed to your site.
As you can see, inbound marketing is more than just a fad – it’s something that professionals believe in. That’s because inbound marketing actually works, and it achieves this through promoting organic traffic. In other words, people who come to your site because they’re interested in what you have.