Anyone who’s ever managed a Google Ads campaign has seen a quality score, but it might not always be as high as you hoped. A quality score is a grade for how good your Google ad is. A low score means your ad probably isn’t as effective as it could be. In other words, you’re wasting money on your PPC campaigns.Read More
"Shop local" is a movement that encourages buying locally to increase regional economic activity and improve the collective wellbeing of one's community. One way businesses can capitalize on this concept is making sure they are ranking in local search results.Read More
Running pay-per-click (PPC) ads without tracking key performance indicators (KPIs) is like going on a diet without weighing yourself. You’re putting in all this effort, but how do you know it’s working!?
Tracking PPC KPIs is like stepping on the scale. It’s a way to track your PPC ad performance to make sure the ads are effective. According to research, 97% of Google Ad campaigns fail without proper analytics.Read More
During these day-modern challenges, it’s smart to be proactive about your PPC management. Set a goal to improve your click-through rates with a nuanced PPC campaign. With a few strong PPC strategies in your digital toolbox, it’s not difficult to encourage audience click-throughs.
Continuous updates and data-driven decisions are critical components of successful PPC strategy. This is true whether you handle all of your PPC campaigning internally or use PPC management software.Read More
Pay-per-click (PPC) advertising is a key component of digital marketing strategy that increases a business' visibility and drives traffic based on targeted keyword searches. PPC can give small businesses a competitive advantage in crowded landscapes where earning organic traffic may be challenging.Read More
Designing for the digital environment is all about ease of use and creating an intuitive experience. Websites need to be sleeker and faster, copy needs to be scannable for quick reads, and eCommerce businesses need to make it easy for customers to find the products they want and to check out in as few clicks as possible. The longer it takes, the more customers you lose.Read More
As the world continues to combat the COVID-19 pandemic, Google has developed a Coronavirus (COVID-19) Resources and Updates page for businesses that are learning to adapt. This excellent resource is a series of checklists and guides that help companies adjust their digital presence so they provide clear information to consumers, and adjust advertising efforts based on timely discoveries. Here is a quick rundown of the business assessment tools Google has provided to help your company adapt to the coronavirus crisis.Read More