Online advertisers have long used Google Ads to market their products and services to their target audience, but the way marketers work has changed dramatically with AI. Let’s explore how Google Ads AI has changed the game for advertisers by assessing how Google Ads worked before AI and how they function differently with AI. From increased efficiencies to more effective ads, Google Ads AI is the wave of the future.
Before Google Ads AI
To understand where we are, we have to understand where we were. Prior to the integration of AI technology in Google Ads, advertisers had to manually do the work of pretty much everything. From tedious, time-consuming, and extensive keyword research and evaluation to setting bids for keywords to planning a budget and targeting the audience, the marketer handled everything.
If you remember Google Ads of the past, they were almost all text. To optimize those text ads, advertisers were required to make constant tweaks to the language used. Separate campaigns would need to be established to evaluate performance, and ad copy had to be continuously monitored and refined. Reports were pretty basic, and again, more manual analysis was required to interpret them, which wasted time and budget.
Google Ads of the past involved a lot of experimentation, and marketers had to learn through experience. There really wasn’t a roadmap to learning the best way because it was a nuanced talent that was amassed by doing and learning what Google Ads would rank and how people would respond to the ads.
After Google Ads AI
Once AI entered the game, marketers found that a lot of the manual labor that they had done could be completed in minutes with Google Ads AI. There have been several significant changes that have transformed how marketers work, strategize, and implement ads for their business or their clients.
AI-Powered Targeting
The rate at which Google Ads AI can read, learn, and interpret data is beyond comprehension. However, the benefit is that it can spit out meaningful data in seconds to help you reach your target audience better. This means the right users are seeing your ad, which can increase the success of your campaign and, ultimately, your profits.
Device and Geographical Targeting
One of the biggest overarching trends in digital marketing is tailoring everything to the user experience and being responsive to what device they are using. Not only can Google Ads AI target ads to users’ needs, it can also implement geographical targeting and create responsive ads that know what device is being used. This revolutionizes local search optimization, improving reach and results.
Smart Campaigns
Everything that was once a manual task—bidding, creating a budget, even writing the ad copy, can be done through AI. Smart campaigns automate bidding, providing marketers and advertisers with the most successful options for their ad placements while optimizing their budget to get the most out of their campaign dollars.
Google Ads AI Knows Your Audience
The success of a campaign is often driven by the ability to connect with a target audience. Google Ads AI can provide insights to your audience and give advertisers reports on behaviors and patterns that it identifies. This data is extraordinarily helpful not only in improving the performance of the Google Ad campaign, but it may help marketers better advertise to their audience in other campaigns or advertising strategies.
Automated A/B Testing
Ye olde timey marketers will remember having to manually conduct A/B testing to create the best-performing ad. This meant creating and running multiple campaigns with different copy and design variations to determine which ad garnered the best results. That’s now a thing of the past with Google Ads AI because it automates this entire process, generating and testing ad variations faster and with continuous optimization.
Budget Optimization
One of the neat things about Google Ads AI is that it has the capability of automating the campaign process in a way that is customized to your needs. It can optimize the results to give advertisers the best results possible with a prescribed budget, eliminating the timely and costly guesswork. Ultimately, marketers will end up with a larger budget because they aren’t wasting funds on testing.
Improved Performance Tracking
In addition to automated A/B testing of ads with Google Ads AI, markets also have access to more accurate insights and recommendations from the data reports. Google Ads AI will analyze the data more quickly and with several parameters, from ad-spent to performance and more, to make the ads not only perform the best but also work the best for your business.
Google Ads AI: Still Needs Oversight
Although Google Ads AI has completely reinvented Google Ads, it still needs oversight. Advertisers will want to make sure that campaigns align with their values, their branding, and more. While Google Ads AI has been primarily a massive benefit to digital marketers, it is constantly evolving, which means some areas still need improvement. Niche markets may not yet be developed, so marketers and advertisers need to stay on top of their campaigns, giving it a personal touch, as well as Google Ads AI updates,
Get Help With Your Google Ads AI Campaign
Enjoy the benefits of a successful Google Ads campaign by working with our team of expert marketers. We can optimize Google Ads AI for the success of your business, taking into account the nuances of Google Ads AI, learning from the data and implementing it in other areas of your advertising, and creating a strategy that will help your business succeed. Contact us at The Creative Momentum for a free quote on your project.