It’s wild how fast AI is changing the way we build and design things. Just a few years ago, making a website meant knowing how to code or hiring someone who could. Today, you can build a website with AI using just a few prompts.
However, while AI is getting really good at creating fast, decent-looking websites, there is still a big difference between something that works and something that connects with people. Let us break down what AI can actually handle today, and where you still need real human input.
What AI Can Do
The biggest strength of AI lies in how much time it saves. That doesn’t mean it can do everything. But when you build a website with AI, especially for repetitive or technical tasks, it can seriously speed things up.
1. Design Full Webpages in Minutes
With tools like Wix’s AI Builder, you can spin up a site draft just by answering a few questions. It’ll pick layouts and images, and even create content based on your answers.
According to HubSpot data, 50% of designers say they now use AI to design full web pages. That means fewer hours spent messing with wireframes or grid systems.
2. Auto-Generate Copy and Visuals
Writing is often one of the most frustrating parts of building a site. You stare at a blank page, not sure what to write. But AI can help here, too. About 58% of designers use AI to create images and copy. You can prompt it to write product descriptions, homepage headlines, or even short bios.
Of course, this kind of AI-generated content often needs editing. Sometimes it sounds off, or it doesn’t quite fit your brand voice. It can be quite helpful as a first draft.
3. Assist With Coding and Development Tasks
For developers, AI is like having a co-pilot. You can ask it to write HTML or CSS, fix bugs, or even explain what a piece of code does. It’s not perfect, and it won’t replace actual dev skills, but it can definitely make coding faster and less painful.
This kind of support is a huge plus for anyone working in AI in web development, especially solo builders or small teams.
4. Improve UX and SEO Automatically
AI tools don’t stop at visuals and code. When you build a website with AI, some tools can help you track what users do on your site, like where they click or how far they scroll. Others can suggest SEO improvements, such as better keywords, alt text, or faster load speeds.
Where Human Input Still Matters
As cool as AI is, there are some things it just doesn’t get, at least not yet.
1. Making Designs That Actually Feel Human
Here’s the thing with AI-designed websites: they can start to feel the same. That’s because they often rely on similar templates or design patterns. Sure, they look clean, but they don’t always feel personal. Additionally, if everyone’s using the same tools, uniqueness becomes harder to pull off.
This is one of the real limitations of AI in design. It’s great at remixing what already exists, but not at creating something totally new or emotionally engaging.
2. Understanding People (and Why That’s Hard for AI)
A good designer isn’t just picking colors and fonts. They’re thinking about the user: what they want, how they feel, and what’s going to help them move forward. That takes empathy, observation, and often, real conversations.
AI can’t sit in on a focus group. It can’t read body language during a user interview. That’s why human-centered web design still relies on real people. When you’re designing for actual humans, you need to understand them on a level AI just can’t reach.
3. Writing With Context and Voice
Have you ever read a paragraph that looked fine on the surface but felt kind of … off? That’s AI. It knows grammar, but it doesn’t really know tone. You might ask it to write something “professional but friendly,” but unless you guide it line by line, it might miss the mark.
Humans still do the best job of capturing brand voice, adjusting tone for the audience, and making sure everything aligns with your bigger message. When you design a website with AI, you still need to shape what it says and how it says it.
4. Fixing Accessibility and Ethical Gaps
Many AI-generated sites skip things like contrast checks, alt tags, or keyboard navigation. Those details matter for accessibility and legal compliance in some industries. Also, some AI tools reuse bits of their training data, which can cause copyright issues if you’re not careful.
If you’re serious about building something inclusive and ethical, you can’t just build a website with AI and hope for the best. You have to think it through yourself.
How to Build a Website With AI (Step-by-Step)
If you’re ready to try this out, here’s a quick process you can follow. It’s not one-size-fits-all, but it’ll help you start smart.
- Prep Before You Prompt: Jot down what your site is for, who it’s for, and what makes you different. The more specific you are upfront, the better your AI outputs will be.
- Pick the Right Tools: Use AI website builders if you want something quick and easy. You can also mix tools: use ChatGPT for writing, Midjourney for images, and Copilot for code.
- Guide the AI: Be clear about tone, goals, and examples. Don’t be afraid to revise. You might need to say things a few different ways to get what you want.
- Edit Everything: Even if it looks “done,” you’ll want to polish the design, adjust the copy, and make sure the experience feels right.
Test and Improve: Use web design tools like heatmaps and analytics to see what’s working. Keep tweaking as you learn more from real users.
Use AI as a Creative Partner, Not a Replacement
It is possible to build a website with AI. However, the sites that stand out still need a human touch. At The Creative Momentum, we blend AI innovation with human-centered strategy to create websites that connect and convert. If you would like to see how it works for your brand, start your project with us today.