Digital marketing is fast-paced — as soon as everyone has settled into working a certain way to produce desired results, things are changing, underscoring just how important it is to stay agile, creative, and ready to adapt to new technology.
As experienced marketing execs at a leading Atlanta digital marketing firm, we can confidently tell you that lead generation isn’t going anywhere. It’s a staple in every business’s marketing strategy (or at the very least, it should be). While the traditional methods of lead generation will develop some leads, using more creative processes and innovative ideas can improve visibility and conversion rates, ultimately leading to more profitability.
What is Lead Generation
With digital marketing, the goal is always to attract. You want to draw potential customers to your website or social media and then find a way to convert them into customers. Lead generation is typically a multi-faceted approach that includes paid advertising, email marketing, and, of course, your website and social media campaigns.
Lead generation is the process of creating opportunities for potential customers to find your business, securing their interest, and obtaining their contact information, which can later be used to convert them from interested prospective customers into paying customers. Typically, the most successful lead generation campaigns take a multifaceted approach, offering more opportunities to capture qualified leads.
Why You Need New Leads
To safeguard your revenue stream, you’ll want to constantly infuse your customer base with new customers, and the first step to doing that is by garnering new leads. While you may have a loyal following, there are no guarantees that you will have a repeat customer for any given time period. That’s why it's essential to keep a steady flow of new customers: to secure your business’s longevity and profitability.
Lead Generation Hacks You Can Use
While some staple forms of lead generation, like email marketing, will always be around, there are so many additional creative, alternative ways that are more efficient and easier to implement. You may not need to abandon your email marketing campaign, but you can hack your lead generation strategy for better results. Most of these can be implemented more quickly, efficiently, and easily, making these great lead-generation hacks the perfect complement to your existing digital marketing strategy.
Hack #1 Shoppable Case Studies using StoryDoc
Shoppable case studies using StoryDoc represent a powerful lead generation hack that combines engaging storytelling with actionable content. By providing prospective customers with valuable insights through comprehensive case studies, businesses can showcase their successes and create an interactive experience that encourages user engagement. StoryDoc allows marketers to present these case studies in a visually appealing and immersive format, where users can easily navigate through various stages of the customer journey.
Hack #2 Harnessing AI Agents for Lead Generation
AI agents, equipped with machine learning capabilities, can analyze user behavior and preferences in real-time, allowing businesses to tailor their outreach effectively. These agents can initiate conversations with potential customers through chatbots on websites or social media platforms, engaging visitors and guiding them toward making informed decisions. By using AI to automate responses and provide personalized recommendations, businesses can nurture leads 24/7, ensuring no opportunity is missed.
Hack #3 Attract Leads with Voice Optimization
Attract more leads with content optimized for voice search. Think about how many people are asking Siri and Hey Google for answers. You probably even do it yourself! Optimizing your content for conversational search is something your business should consider doing to stay competitive with search, but once implemented, it will also help draw in new leads. We consider this a hack because you’re killing two birds with one stone.
Hack #4 Utilizing Geo-Fenced Lead Magnets at Events
Geo-fenced lead magnets are a new way to find potential customers based on where they are. Using tools like Radar or Tapestri, businesses can create virtual boundaries around certain areas. When someone enters these areas, they might get pop-ups, text messages, or ads aimed at them. This method works well at small events, allowing you to create a special experience that encourages people to engage. For instance, when visitors arrive at your booth or event, they might receive a special offer or content that prompts them to share their contact information. This not only helps turn these leads into customers but also makes attendees feel valued and important.
Hack #5 LinkedIn Voice DM and Mini AI Portfolio
Using LinkedIn Voice Direct Messages (DMs) with a Mini-AI Portfolio can greatly improve how you find leads. Tools like Segment, Customer.io, and Zapier AI help you track what users do on your site. You can then send messages that match their interests automatically. For example, if a potential customer engages with certain content, you can send them a voice message on LinkedIn. This makes their experience feel more personal and encourages them to engage more.
This method combines the personal touch of voice messages with the speed of AI to respond to users quickly. The Mini-AI Portfolio also helps by showing tailored content that fits the user's interests right away. This gives them immediate value and makes your offers feel more relevant.
Get Help With Lead Generation Hacks For Your Digital Marketing Campaign
Listen, digital marketing is evolving faster than we can imagine, and as soon as we learn one method, there’s another new one coming close behind. Look to advance your position with unconventional methods, staying agile and adaptable, and ready to embrace technology. Start hacking your way to effective lead generation with these tips — or call in the experts at The Creative Momentum! We’re here and ready to help!