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Your Website is Boring, Get an Explainer Video

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Why Websites Need Explainer Videos


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Explainer Video - What if There Was a Better Way?

How much direct mail, e-mails, texts, tweets, and other marketing techniques do you try to accomplish in order to get the message across to your customers? "People are constantly bombarded by information that is competing for their information", says Micah Neidhart, founder of Commotion Engine, a company who specializes in animated marketing videos. According to PRWeb you are "53 times more likely to receive a Google first page ranking" with an explainer video. What does your website's landing page look like and are you really capturing your audience's attention? If you are spending money trying to attract customers to your website, the last thing you want is for them to leave. According to a comScore study, "people were over 2x more likely to visit a site upon seeing a video than control subjects who had not watched the video". So what if there was a better way to reach your customers? Well, there is and statistically you cannot afford to miss out. The Creative Momentum has partnered up with Commotion Engine in 2012 because "we see the value in explainer videos", says Michael White, Vice President of Sales and Customer Relations at The Creative Momentum. "The first time we involved Commotion Engine with one of our projects, the reaction to everyone I showed was incredible and it only solidified our decision to partner with them", says Michael. "It is much more engaging for customers to watch a video or try to understand an idea through a video and our day to day lives are now more busier than ever, so we do not have time for anything else", says Michael. "eMarketer estimates that 54% of North American companies planned to invest more in videos as website content this year (2012)". So that means that your competitor is more likely to do an explainer video.

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Top Web Design Firm in Atlanta


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