We hate to be a Negative Nancy, but not all clients are great. Some clients think they have the budget to invest in their website project and then don’t. Others miss every deadline we give them (we can’t build a website without copy, images and the go-ahead on design decisions). A few are even verbally combative and think it’s okay to behave that way because they are paying us.
We recommend developing buyer personas – a fictional representation of your ideal client. And we also recommend developing a negative buyer persona – a fictional representation of the clients that benefit your business the least.Read More