Everyone wants a website that’s attractive. But having one that’s attractive AND and successfully nudges visitors down the conversion path is a different story. A website can be beautiful but ineffective. Remember that it must drive sales and leads. Before you plan a website redesign, incorporate these web design best practices into your strategy.Read More
Conversions are crucial key performance indicators (KPIs) for marketing and web design departments. The more conversions you have, the more you can assume that your design tactics are effective.
Some ideas, while well-intentioned, may not be data-driven or actionable. This, in turn, forces web designers and developers to implement website elements that may be doing more harm than good. Sometimes jumping on a design trend bandwagon isn't the best idea.Read More
People are hesitant to give out their information online, and you can’t blame them. Every website is chomping at the bit to spam users with emails and promotions.
At the same time, users are constantly seeking solutions to their problems, and they'll happily provide their information if they believe they've found a resource or the solution itself. The trick is to meet your prospects where they are, by creating the "right" lead-gen forms.Read More
When it comes to landing pages, a bad bounce rate is not a good thing. While high bounce rates can be disheartening, it doesn’t mean that you can’t take steps to fix it.
Here are seven tips you can use to reduce landing page bounce rates and start converting customers.
It’s the million dollar question: what makes or breaks a landing page?
In the past, we’ve reviewed tips for how to create the perfect landing page as well as best practices for PPC landing pages. But here, we’d like to take a step back and examine the role of a landing page in your marketing funnel (while also providing a few best practices for landing page creation and some optimization tips you can take home to your own site).Read More
Your landing page is the first impression of your business. It greets visitors and marks an important step in their buyer’s journey. If at any point visitors become frustrated or confused, they’re likely to leave without a second thought. Avoid these eight landing page design mistakes to create a better user experience and convert more of your traffic into sales.Read More