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How to Write a Great Call-to-Action

A poorly written or poorly placed call-to-action (CTA) can be the kiss of death on an otherwise perfectly-planned marketing campaign. All the great copy you have written only goes so far if your CTA does not elicit a response. Not to mention a lot of users skim the page, looking specifically for the CTA to tell them what the page is about. Use the CTA to grab them!


We want you to be successful in your marketing efforts, so we are outlining the parts of a CTA you cannot overlook and how to use them strategically.

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Web Design Myths You Need to Stop Believing Right Now

 

The internet is a vast sea of information – and not all of it is good.

It’s great that the internet has given us the capability to connect with one another and encourage the free exchange of ideas, but the dark side of this trend is that misinformation spreads like the plague. Trust us, this is a pet peeve of ours, and we've covered it on multiple occasions for different fields. And yet, despite the efforts of pros across the industry, myths spread, and in many cases, flourish.

This is as true for web design as it is for any other field. Let’s take a look at a couple web design myths that we’d like to see put to rest.

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The Best Landing Page Elements to Increase Online Conversions

 

The way you set your landing page up is important. It’s one of the first impressions that customers will have about you, and it's usually the only chance you have to convince the visitor to follow your call to action (CTA). It's vital that your landing page is easy to navigate, has a clear CTA, and is easy to read. But if it were just that simple, you wouldn't need to keep on reading, would you?

 

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