A poorly written or poorly placed call-to-action (CTA) can be the kiss of death on an otherwise perfectly-planned marketing campaign. All the great copy you have written only goes so far if your CTA does not elicit a response. Not to mention a lot of users skim the page, looking specifically for the CTA to tell them what the page is about. Use the CTA to grab them!
We want you to be successful in your marketing efforts, so we are outlining the parts of a CTA you cannot overlook and how to use them strategically.Read More