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How CTA Colors Affect Website Conversions

The power of color in web design is well-established. Most of us know the basics of color theory already: Blue is soothing. Red is passionate. Orange is energetic. It bears repeating, but it’s not earth-shattering news.

What’s more interesting to us than color psychology is how you can leverage this psychology to drive on-site behavior. Can you use specific colors to influence action?

The most obvious target for this, of course, is your website’s CTA.

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How to Write a Great Call-to-Action

A poorly written or poorly placed call-to-action (CTA) can be the kiss of death on an otherwise perfectly-planned marketing campaign. All the great copy you have written only goes so far if your CTA does not elicit a response. Not to mention a lot of users skim the page, looking specifically for the CTA to tell them what the page is about. Use the CTA to grab them!


We want you to be successful in your marketing efforts, so we are outlining the parts of a CTA you cannot overlook and how to use them strategically.

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Decrease Bounce Rate by Focusing on UX Design

Bounce rate. It’s almost a dirty word in the web design world. For those unaware, bounce rate is a metric measuring the number of users who visit your website but leave after viewing only one page.

But why did they leave? It’s not easy to say because it’s not always your fault. Maybe they clicked your link by accident. Maybe their cat walked across their keyboard. On the other hand, maybe it was your fault. Bad web design is a common cause of high bounce rates. It’s possible they were so turned off by your landing page that they had no recourse but to bounce as soon as possible.

You can’t reduce your bounce rate to zero. However, through the use of creative web design focused on the user experience (UX), you can decrease the number of design-related bounces to the point where your biggest culprits will be errant mis-clicks and felonious felines.

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Web Design Myths You Need to Stop Believing Right Now

 

The internet is a vast sea of information – and not all of it is good.

It’s great that the internet has given us the capability to connect with one another and encourage the free exchange of ideas, but the dark side of this trend is that misinformation spreads like the plague. Trust us, this is a pet peeve of ours, and we've covered it on multiple occasions for different fields. And yet, despite the efforts of pros across the industry, myths spread, and in many cases, flourish.

This is as true for web design as it is for any other field. Let’s take a look at a couple web design myths that we’d like to see put to rest.

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The Best Landing Page Elements to Increase Online Conversions

 

The way you set your landing page up is important. It’s one of the first impressions that customers will have about you, and it's usually the only chance you have to convince the visitor to follow your call to action (CTA). It's vital that your landing page is easy to navigate, has a clear CTA, and is easy to read. But if it were just that simple, you wouldn't need to keep on reading, would you?

 

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