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4 Stylistic Web Design Tips for Landing Your Mark

Posted on July 5, 2018 by Matt Stewart

Who really "owns" a website?

Is it the business that sponsored its creation?

Is it the web design and development team that actually designed and built it?

Or is it someone else?

As a website owner, you probably believe that your website is yours. It’s not!

In truth, your website doesn’t belong to you—it belongs to your audience. They’re the consumers; the primary market for everything you do. As such, your web design and development project isn’t really about building what you want—it’s about using deliberate and stylistic choices to help you hit your mark.

Let’s review a few ways to make it happen.

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The Sound of Silence: 5 Examples of Effective Use of Space In Web Design

“Hello darkness, my old friend

I’ve come to talk with you again…”

Thus spoke Paul Simon in the 1964 album “The Sound of Silence.” The haunting melody is one of angst; it’s an elegy of emptiness that paints a picture of a world where we can’t communicate with one another for our voices being drowned out by an immutable and pervasive silence.

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General Data Protection Regulation (GDPR) for Websites and What You Need to Know

Amidst the recent stream of controversies surrounding Facebook, Cambridge Analytica, and our global (lack of) data privacy, the European Union is taking action. Taking effect on May 25, 2018, a new set of cybersecurity guidelines have completely changed the way EU businesses handle customer data.

These are known as the General Data Protection Regulations (GDPR).

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4 UX Design Concepts Businesses Are Incorporating

Posted on May 21, 2018 by Matt Stewart

 

User Experience (UX) design is a principle that involves improving each viewer’s browsing experience by enhancing the accessibility and usability of your page. It’s not a new concept—we’ve reviewed it in previous blogs—but there are still businesses that don't fully understand its importance and why they need it.

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5 Web Design Trends That Aren’t Going Away

Posted on May 10, 2018 by Matt Stewart

 

Web design trends can seem as ephemeral as fashion—what’s hot one day is old hat the next. But as a creative agency that stays tuned in to the ebbs and flows of web design trends, we’ve noticed that certain practices seem to have real staying power. Here are five trends that aren’t going away any time soon.

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Why User Experience Matters

The user experience (UX) matters because it’s directly tied to how users perceive your site. If they have a poor UX while browsing your page, it’s unlikely they’ll stay long, recommend others to the site, or sign up for your marketing materials. In fact, research shows that 88 percent of your customers won’t give you another chance after a bad experience.

Our individual preferences play a big role in the sites we frequent, so building an effective UX strategy might seem overwhelming. But in our experience, we’ve found that a quality UX can be summarized with three ideas:

  • Simplicity
  • Clarity
  • Consistency
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Benefits of Infographics for Your Website

Who doesn’t love a good infographic? They make looking at information and analytics so much easier, and most of them have a fun and quirky nature to them as well. They’re also easier to share on social media than a long wall of text, which really makes infographics a useful tool in the SEO toolbox.

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Website Design Secrets That Increase Lead Generation

A solid website is an important part of generating leads and boosting conversion rates. Nobody wants to spend their time trying to navigate a frustrating website that’s hard to read, which is precisely why user experience (UX) is such an important part of web design.

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