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Why User Experience Matters

The user experience (UX) matters because it’s directly tied to how users perceive your site. If they have a poor UX while browsing your page, it’s unlikely they’ll stay long, recommend others to the site, or sign up for your marketing materials. In fact, research shows that 88 percent of your customers won’t give you another chance after a bad experience.

Our individual preferences play a big role in the sites we frequent, so building an effective UX strategy might seem overwhelming. But in our experience, we’ve found that a quality UX can be summarized with three ideas:

  • Simplicity
  • Clarity
  • Consistency
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Benefits of Infographics for Your Website

Who doesn’t love a good infographic? They make looking at information and analytics so much easier, and most of them have a fun and quirky nature to them as well. They’re also easier to share on social media than a long wall of text, which really makes infographics a useful tool in the SEO toolbox.

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Website Design Secrets That Increase Lead Generation

A solid website is an important part of generating leads and boosting conversion rates. Nobody wants to spend their time trying to navigate a frustrating website that’s hard to read, which is precisely why user experience (UX) is such an important part of web design.

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