The user experience (UX) matters because it’s directly tied to how users perceive your site. If they have a poor UX while browsing your page, it’s unlikely they’ll stay long, recommend others to the site, or sign up for your marketing materials. In fact, research shows that 88 percent of your customers won’t give you another chance after a bad experience.
Our individual preferences play a big role in the sites we frequent, so building an effective UX strategy might seem overwhelming. But in our experience, we’ve found that a quality UX can be summarized with three ideas: