Everyone wants a website that’s attractive. But having one that’s attractive AND and successfully nudges visitors down the conversion path is a different story. A website can be beautiful but ineffective. Remember that it must drive sales and leads. Before you plan a website redesign, incorporate these web design best practices into your strategy.
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By and large, whether to have or not have a website is no longer a choice for the vast majority of businesses. The real question is: have you leveraged the best web design strategy to support your business and build an effective branding tool?
Any web design team — whether in-house or contracted — should be able to implement a proven design plan. If you’re unsure how your web design strategy connects to your overall marketing and branding, we've got you covered. Keep reading to explore web design strategy in depth, and it's role in boosting your business.
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Just like speaking isn’t the only way to communicate with someone face-to-face, text isn’t the only way to communicate on your website. In real life, you can get communication cues through facial expressions and body language. On your website, users might not be able to read your body language, but they can certainly receive information from the visuals on your site.
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When you’re designing a website, it’s easy to overlook the footer. It’s just stuffed at the bottom of the page, and it’s the last thing you really bother designing. But just because it’s called a footer doesn’t mean it’s a footnote. In fact, the footer can have a major impact on your website’s success—if it’s designed correctly.
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Mobile-optimized sites are nothing new. They’ve been around for as long as cell phones have had decent-sized screens. And every year, an increasing number of people are turning surfing the internet using their mobile devices.
To illustrate: in 2019, over half of all internet traffic was from a mobile device.
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Blogs have significantly evolved over the years - from their humble beginnings as little personal diaries, they are one of the most powerful tools for online content today. They are serious money makers for some, and for many influencers and traditional businesses, blogs are the primary drivers of organic traffic.
A good blog builds engagement with your target audience and establishes trust and credibility on the part of the brand or individual.
In addition to having quality, relevant content, your blog layout impacts your brand’s visibility and whether you’ll see repeat visitors. With that in mind, we’re sharing a few of our favorite blog design layouts to inspire you.
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For all the wonders that the internet era and social media have brought to the world of technology, there has been one major problem – the proliferation of convincing, yet false, information that is spread digitally.
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When users visit a website, they expect to find the content they need with ease. The navigation bar is the simple design element that facilitates this. However, don’t let the simplicity of its concept allow your designers to neglect it, as it is one of the most important aspects of your overall design.
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Humans are social beings, and we build our culture around storytelling. Stories define our shared experience, and the narratives we find in novels, on television, and at the movies create the basis for the pop culture machine at the center of modern life.
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Pablo Picasso said, “Good artists copy, great artists steal.” Works of art, music and movies are frequently inspired by other artists, singers and filmmakers. So it comes as no surprise that many professional web designers and content developers also take inspiration from other sources, tweaking them to work for a client's brand or business. After all, if you see something that works, why not make it work for you?
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