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4 Basic — But Essential — Landing Page Optimization Tips

Your landing pages are a pretty big deal — they’re the focal point of your marketing campaign, CTAs, and conversion rates. Whether you’re looking at a click-through or lead generation page, this is where you want to ensure that you’re putting the very best of your brand forward. After all of your hard work, landing pages are the last place where you want the end-user to see blemishes. To keep you on top of your game, here are a few simple tips to get your point across:

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Website Mistakes that are Killing Your Business

With the advancements of search engine technology, your website has the potential to be accessed from anywhere by people interested in your area of expertise. In order to get the conversion rates that you’re looking for, you should make sure that your website is designed to maximize user experience.

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5 PPC Tips Your Business Can’t Be Without

Pay-per-click advertising can be an excellent way to boost your sales and advertise your goods or services. Research has shown that ads, depending on their placement, can positively influence your site’s click-through rate.

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SEO in 2016 and Where It's Going

Search engine optimization is in many ways a game of tug-of-war between SEO professionals and search engine software developers. As SEO techniques evolve to maximize search rankings, developers consistently modify algorithms in ways that fundamentally shift the equation.

In the current landscape, loading pages to the brim with keywords has become an outdated approach as new algorithms pick things up smarter and more effectively. Quality is consistently trumping quantity and article lengths continue to get longer.

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Maximizing Website Design and Usability

Optimization, usability and user experience are some of the hottest trending topics in web design right now. With daily breakouts of new start-ups and increasing competition in every corner of the web, making your website accessible to a broad market has never been more important. With that in mind, there are some basic tips that can help you ensure that your website is optimized and user-friendly in order to avoid the dreaded rise of bounce rates.

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How Google's Panda, Penguin, and Hummingbird Affect Rankings

The “Google Zoo,” which consists of Panda, Penguin, and Hummingbird, are Google’s algorithms that help determine where sites rank on the search results page. Each of these animals has a different function that can affect your website rankings in different ways. For example, Panda’s job is to remove low-quality content from search results, Penguin works to remove sites that are spammed, and Hummingbird assesses if your content is what readers want to read.

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How to Increase Conversions on Your Custom Website

Optimizing your conversion rate can greatly increase your profit margins by taking your current website traffic and increasing the likelihood that your user base will use your services. While spending more money and time boosting your marketing campaign through paid advertisements can help increase sales, making your website more user-friendly can often be just as effective.

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Pay Per Click Campaigns and Why You Should Hire an Agency

Pay Per Click Campaigns are the digital billboards of the information age. The nice thing about the system is that rather than paying for space, you only pay for customers who show interest. However, while the appeal is obvious, the practice is nuanced, and the truth is that you may just be better off seeking professional help before you delve into the world of PPC promotion.

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Reasons Why User Experience Matters for Websites

User experience or UX design is a nuanced art form, a growing field and a hot buzz word. Heading into the online marketplace, you may be asking yourself just how important user experience is to your brand and business. Looking at the numbers, there are clear indications that UX design can play a major role in key aspects of your online success.

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Top 5 Reasons Why People Love Wordpress

WordPress is one of the most popular content management systems on the web. If you’re getting ready to redesign a website, it’s probably popped up in your searches and you may be wondering what all the fuss is about. As it would be, there are a number of reasons why WordPress dominates the web.

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