Drupal is a CMS with growing popularity in web development. It’s an open-source CMS that offers a number of specific features that can be perfect for your creating flexible, scalable and secure websites.Read More
Search engine optimization is a nuanced, complex and hot field. Given that smart phones have quickly become an extension of the human body and “to Google” has been an entry in the Oxford English Dictionary for over ten years, it isn’t hard to see why high organic search ranking is such a sought-after status in e-commerce and web development. If you’re trying to make a mark on the internet, search ranking is priority number one and for good reason. That said, it’s important to realize that SEO is not a magic wand; it’s not the answer to all your problems; and there are no guarantees. There are a number of hard truths about SEO to keep in mind as you proceed into the online marketplace.Read More
Have you been thinking about HubSpot for your organization, or business—or even another marketing automation suite, such as Pardot or Marketo? Marketing automation and inbound marketing methodologies are essential to every successful digital marketing strategy. These marketing processes however, need to be supported by software that has been specifically developed to execute on the methods and techniques that are involved.Read More
Has SEO evolved into a snake-oil industry? Think about how many times you have received emails from out of nowhere, telling you how bad your website needs to be optimized, and how fast they can get you ranking #1.Read More
Dear CEO, please stop looking at rankings everyday. Please stop asking why did this particular keyword go from #2 to #4 last week. And please, stop looking at rankings everyday. That was said for the second time, purposefully.Read More
It’s been said before that web design is a lot like fashion. It’s constantly evolving and it follows trends. The thing about trends is that some people can actually pull them off really well and others not so much. The perfectly-toned, green smoothie drinking yoga instructor who walks with a glowing aura of enlightenment, man bun bobbing in harmony with the karmic waves of the universe, turns heads every time he leaves his ascetic dwelling,. Your father’s personal banker, on the other hand, is going to lose a lot of clients if he doesn’t get a haircut. When it comes to your business and its online needs, it may just be that implementing the latest styling trends will serve you just fine. However, you may find that seeking custom website design – leading rather than following – is exactly what you need to set your business apart from rank and file.Read More
You are the sales person and know what you need to qualify a lead, so that you can determine if a prospect is worth your time and effort. You are the marketer and you need to understand what information you need to capture for the sales team. Now you are the business owner- do you know if this is happening in your organization? Or is it a battle between departments, where nothing is getting done? You would be surprised at how many companies struggle to ensure the alignment of their sales and marketing teams. HubSpot, an excellent choice in marketing automation software solutions, coined a clever term, Smarketing. This is the mechanism by which an inbound marketing agency is able to help you hone your marketing and sales processes.Read More
Did I catch your attention? A comment that is incredibly offensive to hear, but yet still true at the end of the day whether you want to admit it or not. Your customers say this literally out loud as they are shopping, browsing, having a horrible user experience, or clicking things on your website that are simply not working. The scary thing is you do not get the opportunity to hear these things in real time. What is even worse is you have actually had employees tell you that you should redesign your website and your sales people are telling you that customers or prospects are saying negative things about your website.
Google continues to shake up the SERP's with the latest update from Adwords, their PPC platform. This latest change removes the sidebar that previously housed ads from advertisers who did not show up in the coveted, top 3 ad positions. Announced February 19, 2016, but began rolling out a week before the formal announcement and has been in testing for several months before that.
We love inbound and all it means to the future of how businesses market their offers around the needs of their consumers—the very needs that are defined by their consumers. This infographic presents you with the data points along the stages of our inbound marketing methodology. Please let us know what you think by commenting below.Read More