Social media and blogging are two aspects of digital marketing that used to be separate – even competing – processes. The logic was that the fast-paced nature of social media marketing was inconsistent with the thoughtful, long-term approach offered by content marketing.Read More
Constant changes to search algorithms have a tendency to keep SEO professionals on their toes. It’s a fast-paced game and the rules are always shifting. Google updates its ranking algorithm at least once a year and oftentimes more. To stay ahead of your game, you have to keep track of the changes in the cast of characters on the algorithm update roster. There are more than a few worth particular consideration.Read More
For all the talk spread across the internet about the virtues of content marketing and best SEO practices, we’re surprised to see that many businesses still don’t understand the true nature of the relationship between the two. Content marketing drives SEO. SEO powers content marketing. In many ways, they’re simply two sides of the same coin.Read More
The goal of good web design is to create a site that is relatively straightforward and easy to navigate. The problem with relying too heavily on user experience (UX) is that we often spend so much time focusing on what we think visitors want from the site that we forget what basic components make up good UX practice.
Here are five common mistakes that web designers make when trying to come up with a UX-driven website:Read More
Yes, there are ways to build a website for free. But does that mean you should? Will your new website be as robust and functional as you need it to be? And, most importantly, will it wow visitors and convert them to customers?
The field of web design changes quickly and often. We have watched web design evolve and been thought leaders in the space. Here are our must-have web design elements.Read More
There’s no such thing as free access. Whichever direction you’re taking it in, you’re always spending time, money or resources on your digital marketing campaign. When it comes to PPC, there’s a much more intimate and immediate sense of your expenses. It’s right there in the name after all, “pay per click,” and since you are paying, you may want to keep a few best practices in mind when you’re developing your PPC landing page.Read More
When deployed correctly, email marketing can be a powerful tool in your marketing outreach. Email campaigns can be personalized, can be automated, and can be easily reconfigured over time—exactly what any agile marketing strategy needs. But to guarantee that your emails make an impact beyond simply cluttering up user inboxes, you need the right strategies backing you up.Read More
Now that inbound marketing has been proven as one of the most effective strategies, more companies are adjusting the way they target customers. The days of invasive advertising are almost over, and they’re being replaced with content that’s designed to attract visitors and capture their interest.
But creating an inbound marketing strategy isn’t as simple as writing blog posts and tweeting to your followers. It requires a lot of time and effort, much of which is spent on researching and engaging customers and potential customers. Unless you or someone in your company has experience with inbound marketing, you may want to consider reaching out to professionals who can help get the ball rolling. Here are four reasons why.Read More
Anybody who logged into Facebook this week probably saw one of those patented pop-up windows appear in their news feeds: The Social Network, at long last, has exceeded 2 billion users. That’s over 25 percent of the world’s population. And given that Facebook was already on the edge of this benchmark back in Q1 of this year, this isn’t too surprising. Social media growth across all channels is showing no signs of slowing, and brands hoping to make an impact on this vast market had better know their stuff.Read More