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Best SEO Strategies to Implement in 2017

SEO is an unending game of keeping one step ahead of the competition, staying up to date on internet trends, and continually optimizing your site. It’s not always easy to keep up, particularly if you’re not tech-savvy.

To give you a helping hand, we’ve compiled a few key strategies to implement within your website to build a powerful SEO foundation as 2017 enters full swing.

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Content Marketing: The Backbone of Inbound Marketing Success

Inbound marketing is a diverse field, filled with myriad strategies aimed at bringing customers to your site and channeling them down your marketing funnel.

This is all well and good, but the process can’t exist on its own.

Inbound marketing is reliant on another strategy for its success. The second wing of the plane. The other half of the amulet. We’re referring, of course, to content marketing – the process of curating and publishing a steady flow of educational material to empower inbound market success.

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Design Secrets of the Best Web Design Firms

Did you know that the way you design your website can either make or break your business? While that may sound harsh, consider the following: your website is often the first impression that people get of you and your company. A poorly-designed website creates a negative impression, which causes people to doubt the quality of your goods and services.  

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Using AdWords Pay-Per-Click Data for Your SEO Title Development

In case you didn’t know, Google AdWords’ PPC campaign is a great tool to capture the attention of a larger audience. Were you also aware that your PPC campaign is the perfect platform for testing the waters of your top SEO strategies? If you haven’t considered using AdWords PPC data as your own personal marketing research tool, here are some reasons why you should:

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Unforgettable Web Design for Unforgettable Brands

Your brand is unique.

Yes, it’s true. In the words of Barney the Dinosaur: “There isn’t another in the whole wide world who can do the things you do.”

We promise that’s the last time we’ll ever quote Barney. But the point stands: Your brand has its own unique selling points that draw your customers in and compel them to start down the long road toward conversion. Your website design is how you show off these assets.

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Is Your Website Too Confusing?

Marketing your company is a full-time job in this day and age. Among the many things to consider are creating blog posts, interacting with your customer base on social media, and creating mailing lists. One important area that you might have been neglecting is web design.

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How to Stretch Your AdWords Budget and Keep More Profit

Let’s take a moment out of our day and share a dream.

In this dream, your company is run by eccentric millionaires.

Millionaires who love marketing.

Millionaires with a curious penchant for Pay-Per-Click (PPC) advertisement.

These fictional figureheads would be open to experimentation and would give your team free reign to dump as much money as you could spend into your PPC AdWords campaign. What you do wouldn’t matter. You could brute force your way through your PPC strategy, buying keywords like a digital drunken sailor without a care in the world.

Full stop.

In the words of Eminem: “Snap back to reality. Oh, there goes gravity.”

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Common Web Design Mistakes that Send Your Visitors Running

Some people call web design an art. Others call it a science.

Really, it’s a mix of both. There’s a creative element to design, but when dealing with concrete products crafted with a goal in mind, there’s certainly room for error. Let’s tackle a few common web design mistakes that send visitors running, along with showcasing some eye-splitting examples of these atrocities in action.

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Inbound Strategies: Lead Generation or Customer Retention?

Marketing can be a tough gig. You need to be creative and able to come up with new strategies to make your services look fresh and exciting. One of the hardest parts of running a successful marketing campaign is finding the right balance between generating leads and retaining loyal customers. After all, both are important components that make any business successful, and neither should be neglected.

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Why Product Images Are so Important in Ecommerce

We all know that if you want to sell a product online, you need images. And not just any image- high quality images are very important.

Have you ever gone to someone’s eBay listing or shopped online and saw posts that offered a robust description of an item but featured no photos of it or the photo was blurry?

What’s your first thought when you see that?

We don’t know about you, but the first thought that jumps into our minds is a suspicious “Why?

Why wouldn’t they include a photo or a high quality photo for those websites that have poor imagery? Do they have something to hide? Are they BS-ing us about the condition of the product? Do they not realize the increase in a conversion with a high quality photo versus a poor quality one?

As soon as that idea appears, it plants itself like a weed and is nearly impossible to remove. The sale is pretty much dead at that point, never mind how much effort the seller put into their product description.

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