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How to Improve Your PPC Keyword Strategy by Analyzing Your Competitor's Keywords

Keyword research is an essential part of SEO, content strategy and pay per click (PPC) campaigns. Essentially, keyword research is the process of identifying the keywords your customers search for the most.

While it may sound simple, keyword research is actually a complicated process. Since any word or phrase can be considered a keyword, there are countless options to choose from. Since no business can afford to pay for PPC ads for all the keywords, you need to narrow the list down considerably.

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Keyword Research – The Beginner’s Guide to SEO

Search engine optimization (SEO) and keywords go together like wine and cheese. It’s nearly impossible to talk about one without discussing the other.

Keywords are what attract search engine crawlers to your website. When someone searches for “ice cream,” Google heads out into the internet for every instance of “ice cream” or related terms and brings back the best results. If your web page doesn’t mention any terms or phrases related to ice cream, you’re not going to show up.  

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