Keyword research is an essential part of SEO, content strategy and pay per click (PPC) campaigns. Essentially, keyword research is the process of identifying the keywords your customers search for the most.
While it may sound simple, keyword research is actually a complicated process. Since any word or phrase can be considered a keyword, there are countless options to choose from. Since no business can afford to pay for PPC ads for all the keywords, you need to narrow the list down considerably.Read More