Are you building for growth or longevity? To some people, these are the same thing ... but they’re not. While growth can help create longevity for your business, both objectives require an entirely different strategy to achieve them.

As it relates to your company or brand website, a growth objective demands a unique focus that you won’t necessarily have if you’re simply targeting a product launch. So, what is growth design? In this post, we break down this newer design concept while outlining best practices to help you master this strategy.

The traditional website development process typically attempts to solve the problems of a company’s current site; whether it has outdated content or broken links, needs a refreshed look and feel, lacks the latest features and functionality, or because it’s no longer generating the right kind of leads for your business. The pages are developed independently based on the content that’s there and in isolation of other pages within the site.

Your website is the face of your business and you have strong ideas about how it should look and interact with its users. If you are hiring a web design agency, you should know going into it web designers are a key component to the success of your project. It is in your best interest to trust us.

And here is why.