---
title: Creative Advertising
description: Creative advertising does not have to cost you 4 million dollars like the 2013 super bowl commercials. See how these companies thought outside the box!
image: https://www.thecreativemomentum.com/hs-fs/file-3572847856-jpg/blog-files/istock_000020535651_extrasmall1.jpg
---

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# Creative Advertising

![](https://www.thecreativemomentum.com/hubfs/Michael%20White-1.jpg)

 Updated on October 1, 2024   
Posted on February 1, 2013 by [Michael White](https://www.thecreativemomentum.com/blog/author/michael-white)

[![Creative Advertising](https://www.thecreativemomentum.com/hs-fs/hubfs/Creative-Advertising-425x282.jpg?width=425&name=Creative-Advertising-425x282.jpg)](https://www.thecreativemomentum.com/hs-fs/file-3572847856-jpg/blog-files/istock_000020535651_extrasmall1.jpg)  
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Creative advertising does not have to cost you 4 million dollars like the 2013 super bowl commercials. In fact you should be striving for the biggest return on investment for your advertising dollars. Below are a few creative advertising campaigns that will help you think outside the box for your own company.  
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*CREATIVE ADVERTISEMENT # 1: *  
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Does the [Dollar Shave Club](http://www.dollarshaveclub.com/) ring a bell? This Santa Monica company sells cheap razors and razor blades online and they deliver it right to your door.  
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Budget: Less than $5,000  
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Creative Advertising: a [YouTube](http://www.youtube.com/watch?v=ZUG9qYTJMsI) video  
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Difference: Bold, Capturing, and Memorable  
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Outcome: Almost 9 million views on YouTube in less than a year  
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*CREATIVE ADVERTISEMENT #2*  
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[Dumb Ways to Die](http://dumbwaystodie.com/) - I remember when I first came across this video and I was thinking to myself "what in the world is this about?", but yet I just kept watching. Metro Train's goal was trying to communicate safety around trains.  
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Creative Advertising: a [YouTube](http://www.youtube.com/watch?v=IJNR2EpS0jw) Video that is nearly 40 million viewers since November 2012.  
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Difference: Capturing, Catchy, and Fun  
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Outcome: "Within two weeks it had generated at least 50 million worth of global media value in addition to more than 700 media stories, for a 'fraction of the cost of one TV ad' (Wikipedia).  
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*CREATIVE ADVERTISEMENT #3*  
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[Mashable](http://mashable.com/2010/11/01/mashable-to-honor-fans-with-the-worlds-largest-real-life-facebook-wall/) (inspired from Indigo doing this on their logo) created the world's largest real-life Facebook wall in November 2010.

Creative Advertising: A social media campaign to get a large amount of "Facebook Likes" where even YOU could be on their wall. All you had to do was "like" their Facebook page at the time.

Difference: Unique, Interactive, and Cool

Outcome: They now have over 1 million Facebook likes  
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Summary: Be creative, unique, bold, fun and willing to take a risk.  
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 This entry was posted in [Social Media](https://www.thecreativemomentum.com/blog/topic/social-media), [Web Design](https://www.thecreativemomentum.com/blog/topic/web-design), [Branding & Identity](https://www.thecreativemomentum.com/blog/topic/branding-identity), [Video](https://www.thecreativemomentum.com/blog/topic/video), [SEO](https://www.thecreativemomentum.com/blog/topic/seo), [Digital Marketing](https://www.thecreativemomentum.com/blog/topic/digital-marketing) by [Michael White](https://www.thecreativemomentum.com/blog/author/michael-white)

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