"It's not what you do, it is the way you do it"
Search Engine Optimization can be very overwhelming for many businesses out there and often you do not even know where to start. The Creative Momentum, out of Atlanta, GA, has taken SEO and given you 3 easy steps to improve your SEO ranking right away.
1. Quality Content - I put this as number one with regards to SEO because it is something you can do that will make a big impact. You should review your website to align your content with your top keywords. You can simply create a blog on your website and start there. The Creative Momentum likes wordpress because you can get some great free plugins like WordPress by Yoast, that make SEO easier. It is important to remember that it is not about putting up content just to say "you have created content". Quality is more important than quantity. Be sure to include search terms in your title of your blog post and utilize tagging. According to BtoB Magazine, "Strong content—in the form of white papers, case studies, e-newsletters and videos—also was mentioned prominently as supporting a successful search marketing effort, in particular when shared socially".
2. Be Creative - When you are thinking about content or your business in general, it is important to be creative. What I mean is that it is one thing to create a business, create content, advertise it, and market your business. Have you ever heard the phrase, "It is not what you do, it is the way you do it?" Well, this can apply directly to your SEO and how you become known. For example, you could utilize YouTube to answer your customer's questions as they come in if you have an e-commerce business. Now you have a YouTube channel for people to subscribe to, opening another avenue for people to find out about you! Maybe instead of just listing your customers on your website, you start showing a video (you can do this with a flip camera) where you interview your top 3 customers on what their problem was before they came to you, improvements with your solution, and an ROI. Yes, keywords, link building, social media, on page vs. off page SEO, etc... are all important to improve your SEO ranking, but sometimes we forget to be creative.
3. Add Google Webmaster Tools (free)- With Google Webmaster Tools you can track critical information like search queries (showing your average position), links to your website, and your index status. This will allow you to keep track and make changes accordingly.
Conclusion: Slow and Steady Wins the Race - You are not going to improve your SEO ranking to #1 by tomorrow (shocker), so pace yourself. Keep your content, social media sites, and website fresh and updated. There is no single thing that you can do because SEO involves a diversification of things. Read, read, and read because it is always changing.
Below are some things for you to bookmark young grasshopper as you continue to improve your SEO ranking:
- Link Building and Tools
- SEO News Site Headlines: http://seo.alltop.com/